Raspberry Pi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Raspberry Pi sales on Amazon US totaled 10,650 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $1,351,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 47.2% of revenue, while a typical listing is priced at $132.03. The keyword itself pulled 60,337 Amazon queries over the same period (▲ 6.3% MoM).

Zooming out to the 12-month window ending July 2026, the raspberry pi Top 50 moved 149,950 units and $15,676,727 in cumulative sales — an average of 12,496 units and $1,306,394 per month. Monthly throughput topped out at 19,900 units in December 2025 and dipped to 6,100 in May 2026, leaving the latest reading 7.0% lower than August 2025.

149.9KTotal units sold · Last 12 months
$15.7MTotal revenue · Last 12 months
60.3K▲ 6.3% MoM
Monthly search volume
$132.03Avg. price · July 2026

Raspberry Pi Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales11.4K
Revenue$1M

2025/09

Sales12.8K
Revenue$1.1M

2025/10

Sales13.3K
Revenue$1.2M

2025/11

Sales16.3K
Revenue$1.4M

2025/12

Sales19.9K
Revenue$2M

2026/01

Sales13.2K
Revenue$1.4M

2026/02

Sales12.1K
Revenue$1.5M

2026/03

Sales11.9K
Revenue$1.3M

2026/04

Sales11.3K
Revenue$1.3M

2026/05

Sales6.1K
Revenue$714.5K

2026/06

Sales10.9K
Revenue$1.4M
10.7K

2026/07

Sales10.7K
Revenue$1.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

10.7K

▼ 2.7% MoM

Monthly Revenue 2026/07

$1.4M

▼ 2.6% MoM

Top 10 Market Share 2026/07

56.3%

See the Top 10 ASINs driving 56.3% of sales

Raspberry Pi Market Share & Sales Concentration on Amazon US — July 2026

The most-sold raspberry pi listing on Amazon US in July 2026 is ASIN B07V5JTMV9 (Brand: CanaKit), which sold 1,000 units at $159.99 apiece — equal to 9.4% of every unit tracked in this report.

The Top 10 ASINs account for 6,000 units and $637,960 in July 2026 — 56.3% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Raspberry Pi' on Amazon

July 2026
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56.3% Volume Share 6K units sold
47.2% Revenue Share $638K estimated
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Top 5 Volume Share breakdown

B07V5JTMV9 9.4%
B0BNJPL4MW 9.4%
B0CRSNCJ6Y 9.4%
B0C8V88Z9D 4.7%
B0BDLHMQ9C 4.7%
Others 62.4%
#1
CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

B07V5JTMV9

CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

$159.99· 4.8·6.6K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$150.9K

latest month

Monthly Trend

12-month trend

#2
New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

B0BNJPL4MW

New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

$52.99· 4.6·980 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$52.8K

latest month

Monthly Trend

12-month trend

#3
CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

B0CRSNCJ6Y

CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

$259.95· 4.7·1.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$259.9K

latest month

Monthly Trend

12-month trend

#4
Arduino UNO R4 WiFi [ABX00087] - Renesas RA4M1 + ESP32-S3, Wi-Fi, Bluetooth, USB-C, CAN, 12-bit DAC, OP AMP, Qwiic Connector, 12x8 LED Matrix for Advanced IoT & Embedded Projects

B0C8V88Z9D

Arduino UNO R4 WiFi [ABX00087] - Renesas RA4M1 + ESP32-S3, Wi-Fi, Bluetooth, USB-C, CAN, 12-bit DAC, OP AMP, Qwiic Connector, 12x8 LED Matrix for Advanced IoT & Embedded Projects

$22.00· 4.7·2.1K reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$13.8K

latest month

Monthly Trend

12-month trend

#5
2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

B0BDLHMQ9C

2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

$14.59· 4.6·258 reviews
Monthly Sales

500

▼ 50.0%

vs. prior month

Revenue

$7.3K

latest month

Monthly Trend

12-month trend

#6
Hosyond 7 Inch Touchscreen IPS DSI Display Compatible with Raspberry Pi 5/4/3, 800x480 Pixel Capacitive Screen MIPI Driver-Free Interface

B0D3QB7X4Z

Hosyond 7 Inch Touchscreen IPS DSI Display Compatible with Raspberry Pi 5/4/3, 800x480 Pixel Capacitive Screen MIPI Driver-Free Interface

$38.99· 4.3·405 reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$19.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Raspberry Pi Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

CanaKit is the best-performing raspberry pi brand in July 2026, moving 2,400 units across 3 ASINs for 40.0% of Top 10 volume. Raspberry Pi follows with 1,700 units (28.3%), ahead of EC Buying on 900 units (15.0%).

With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.79 to $209.98, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

40.0%
28.3%
15.0%
16.7%
CanaKit
Raspberry Pi
EC Buying
Other brands
1

CanaKit

3 ASINs in Top 10

40.0%

Units

2.4K

Revenue

$493K

Avg. price

$209.98

  • CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    B07V5JTMV9

    $159.99·4.8·6.6K revs

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    Units sold1K
  • CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

    B0CRSNCJ6Y

    $259.95·4.7·1.4K revs

    CanaKit Raspberry Pi 5 Starter Kit PRO - Turbine Black (128GB Edition) (8GB RAM)

    Units sold1K
  • CanaKit Raspberry Pi 5 Basic Kit (8GB RAM | NO SD Card)

    B0CVR1LP7G

    $209.99·4.6·185 revs

    CanaKit Raspberry Pi 5 Basic Kit (8GB RAM | NO SD Card)

    Units sold400
2

Raspberry Pi

3 ASINs in Top 10

28.3%

Units

1.7K

Revenue

$92.2K

Avg. price

$48.98

  • New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

    B0BNJPL4MW

    $52.99·4.6·980 revs

    New Raspberry Pi 3 Model B+ Board (3B+) Raspberry PI 3B+ (1GB) (3B Plus)

    Units sold1K
  • Raspberry Pi 4 Model B (2GB)

    B09TTNPB4J

    $79.99·4.6·304 revs

    Raspberry Pi 4 Model B (2GB)

    Units sold400
  • Raspberry Pi 15W USB-C Power Supply US - Black

    B07W8XHMJZ

    $13.95·4.8·1.6K revs

    Raspberry Pi 15W USB-C Power Supply US - Black

    Units sold300
3

EC Buying

2 ASINs in Top 10

15.0%

Units

900

Revenue

$19.8K

Avg. price

$24.79

  • 2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

    B0BDLHMQ9C

    $14.59·4.6·258 revs

    2Pcs Raspberry Pi Pico Development Board, Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor, Running Up to 133 MHz, Support C/C++/Python, 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface

    Units sold500
  • Pi Zero W with WiFi and Bluetooth Development Board Module RPI Pi Zero W for Raspberry Pi

    B0FN4CN7TM

    $34.99·4.2·22 revs

    Pi Zero W with WiFi and Bluetooth Development Board Module RPI Pi Zero W for Raspberry Pi

    Units sold400

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