Rapunzel Hair Tonic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rapunzel Hair Tonic sales on Amazon US totaled 190,200 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $6,744,684 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 67.2% of revenue, while a typical listing is priced at $32.36. The keyword itself pulled 21,473 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the rapunzel hair tonic Top 50 moved 2,450,300 units and $86,720,857 in cumulative sales — an average of 204,192 units and $7,226,738 per month. Monthly throughput topped out at 258,300 units in November 2025 and dipped to 112,950 in May 2026, leaving the latest reading 9.7% lower than August 2025.
Rapunzel Hair Tonic Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.2K
▼ 20.7% MoM
Monthly Revenue 2026/07
$6.7M
▼ 17.9% MoM
Top 10 Market Share 2026/07
61.0%
Rapunzel Hair Tonic Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rapunzel hair tonic listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 21.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $4,535,200 in July 2026 — 61.0% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rapunzel Hair Tonic' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B003JKFEL8
Moroccanoil Treatment Hair Oil
10K
▲ 0.0%vs. prior month
$189.7K
latest month
12-month trend
B0B61TZ676
Nutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle
9K
▼ 10.0%vs. prior month
$792K
latest month
12-month trend
B086TPQJTT
Kerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
9K
▲ 12.5%vs. prior month
$576K
latest month
12-month trend
B0BZZJWGPQ
Kerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
8K
▼ 60.0%vs. prior month
$496K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rapunzel Hair Tonic Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing rapunzel hair tonic brand in July 2026, moving 40,000 units across 1 ASIN for 34.5% of Top 10 volume. Nutrafol follows with 29,000 units (25.0%), ahead of KÉRASTASE on 17,000 units (14.7%).
With 8 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
34.5%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Nutrafol
2 ASINs in Top 10
25.0%
Units
29K
Revenue
$2.6M
Avg. price
$88.00
B0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20KB0B61TZ676
$88.00·★4.2·20.8K revsNutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle
Units sold9K
KÉRASTASE
2 ASINs in Top 10
14.7%
Units
17K
Revenue
$1.1M
Avg. price
$63.00
B086TPQJTT
$64.00·★4.5·2.6K revsKerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Units sold9KB0BZZJWGPQ
$62.00·★4.5·10.2K revsKerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
Units sold8K
Trending Rapunzel Hair Tonic Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074LVMLNG booked 5K units at $14.84, with ▲ 25.0% MoM change. On the growth side, B0GHNJ3P7C leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0DK3WMPHJ close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074LVMLNG
Lola From Rio – Rapunzel Hair Tonic Spray for Women – Hair Strengthening Treatment – Thickening Spray for Fine Hair – Supports Fuller, Healthier-Looking Hair – 8.45 fl oz
Price
$14.84
Rating
4.4
Reviews
21.9K
Latest month sales
B0GHNJ3P7C
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Price
$24.95
Rating
4.1
Reviews
350
Latest month sales
B0DK3WMPHJ
Zephta H-Regrow Hair Growth Spray – With Rice Water, Biotin, Aloe Vera, Caffeine, and Ginger – Hair Growth Product for Men and Women – For Thinning Scalp
Unlock to view ASIN details and product titles
Price
$34.95
Rating
4.0
Reviews
417
Latest month sales
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