Rael Period Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rael Period Underwear sales on Amazon US totaled 166,200 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $3,367,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 64.6% of revenue, while a typical listing is priced at $21.26. The keyword itself pulled 14,970 Amazon queries over the same period (▼ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the rael period underwear Top 50 moved 1,769,500 units and $35,788,518 in cumulative sales — an average of 147,458 units and $2,982,376 per month. Monthly throughput topped out at 192,500 units in June 2026 and dipped to 95,500 in May 2026, leaving the latest reading 24.9% higher than August 2025.
Rael Period Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.2K
▼ 13.9% MoM
Monthly Revenue 2026/07
$3.4M
▼ 12.6% MoM
Top 10 Market Share 2026/07
60.8%
Rael Period Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rael period underwear listing on Amazon US in July 2026 is ASIN B071VBZLPX (Brand: Rael), which sold 20,000 units at $23.99 apiece — equal to 12.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $2,174,890 in July 2026 — 60.8% of unit volume and 64.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rael Period Underwear' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
B071NLD52C
Rael Organic Cotton Cover Sanitary Pads for Women, Heavy (Overnight, 40 Ct) | Ultra Thin Period Pads with Wings, Heavy Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
10K
▲ 0.0%vs. prior month
$239.9K
latest month
12-month trend
B083C6BYG9
Rael Slim Applicator Tampons with Organic Cotton Core (40 Ct, Bundle) | Period Tampons for Women, Multipack, Regular & Super Absorbency, BPA-Free, Chlorine-Free, Leak Locker Technology, Unscented
10K
▲ 0.0%vs. prior month
$189.9K
latest month
12-month trend
B08VCP6QLD
Always Always ZZZ Overnight Disposable Period Underwear for Women Small/Medium, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
10K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0B834SHYC
Rael Rael Disposable Period Underwear, Organic Cotton Cover (Size S-M, 20 Ct) | Leak Locker, Unscented, Extended Coverage for Women, Period Essentials, Postpartum Essentials, Feminine Care
10K
▲ 0.0%vs. prior month
$269.9K
latest month
12-month trend
B0B836FZFB
Rael Disposable Period Underwear, Organic Cotton Cover (Size L-XL, 20 Ct) | Leak Locker, Unscented, Extended Coverage for Women, Period Essentials, Postpartum Essentials, Feminine Care
9K
▼ 10.0%vs. prior month
$250.2K
latest month
12-month trend
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Best Rael Period Underwear Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Rael is the best-performing rael period underwear brand in July 2026, moving 74,000 units across 7 ASINs for 73.3% of Top 10 volume. Always follows with 27,000 units (26.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.97 to $24.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rael
7 ASINs in Top 10
73.3%
Units
74K
Revenue
$1.7M
Avg. price
$24.13
B071VBZLPX
$23.99·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold20KB071NLD52C
$23.99·★4.7·8.7K revsRael Organic Cotton Cover Sanitary Pads for Women, Heavy (Overnight, 40 Ct) | Ultra Thin Period Pads with Wings, Heavy Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold10KB083C6BYG9
$18.99·★4.4·3.7K revsRael Slim Applicator Tampons with Organic Cotton Core (40 Ct, Bundle) | Period Tampons for Women, Multipack, Regular & Super Absorbency, BPA-Free, Chlorine-Free, Leak Locker Technology, Unscented
Units sold10KB0B834SHYC
$26.99·★4.7·5.9K revsRael Rael Disposable Period Underwear, Organic Cotton Cover (Size S-M, 20 Ct) | Leak Locker, Unscented, Extended Coverage for Women, Period Essentials, Postpartum Essentials, Feminine Care
Units sold10KB0B836FZFB
$27.99·★4.7·5.9K revsRael Disposable Period Underwear, Organic Cotton Cover (Size L-XL, 20 Ct) | Leak Locker, Unscented, Extended Coverage for Women, Period Essentials, Postpartum Essentials, Feminine Care
Units sold9KB0771VNWJN
$23.99·★4.6·5.4K revsRael Organic Cotton Cover Sanitary Pads for Women, Heavy (Large, 48 Ct) | Ultra Thin Period Pads with Wings, Large Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold8KB0856TMTSV
$22.99·★4.6·2.8K revsRael Organic Cotton Cover Sanitary Pads for Women (XL Overnight, 24 Ct) | Ultra Thin Period Pads with Wings for Women, Ultimate Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold7K
Always
3 ASINs in Top 10
26.7%
Units
27K
Revenue
$431.1K
Avg. price
$15.97
B08VCP6QLD
$15.98·★4.5·8.5K revsAlways Always ZZZ Overnight Disposable Period Underwear for Women Small/Medium, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Units sold10KB08VCJS1MX
$15.98·★4.5·8.5K revsAlways ZZZ Overnight Disposable Period Underwear for Women, Large, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Units sold9KB0CSTCH3WZ
$15.94·★4.5·8.6K revsAlways Always ZZZ Overnight Disposable Period Underwear for Women Extra Large/2LX, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Units sold8K
Trending Rael Period Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CSTCH3WZ booked 8K units at $15.94, with ▲ 0.0% MoM change. On the growth side, B0D1R3CKKF leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D97FNH7Z close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CSTCH3WZ
Always Always ZZZ Overnight Disposable Period Underwear for Women Extra Large/2LX, 360° Coverage for Worry-Free Nights, 14 Count (2 Packs of 7)
Price
$15.94
Rating
4.5
Reviews
8.6K
Latest month sales
B0D1R3CKKF
YESWEL Period Underwear For Women Leakproof Hipster Brief Heavy Flow 3 Pack
Price
$16.99
Rating
4.2
Reviews
1.7K
Latest month sales
B0D97FNH7Z
Period Underwear for Women, Leakproof Cotton Menstrual Panties | Soft breathable cotton fabric, absorbent gusset, comfortable high waist fit, gentle stretch fit, washable reusable design
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.3
Reviews
2K
Latest month sales
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