Robe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Robe sales on Amazon US totaled 20,800 units in July 2026 (▲ 8.6% vs. the prior month), generating an estimated $443,446 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 46.5% of revenue, while a typical listing is priced at $22.31. The keyword itself pulled 203,877 Amazon queries over the same period (▼ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the robe Top 50 moved 295,150 units and $7,053,303 in cumulative sales — an average of 24,596 units and $587,775 per month. Monthly throughput topped out at 69,850 units in December 2025 and dipped to 10,500 in May 2026, leaving the latest reading 15.6% lower than August 2025.
Robe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.8K
▲ 8.6% MoM
Monthly Revenue 2026/07
$443.4K
▲ 8.5% MoM
Top 10 Market Share 2026/07
48.1%
Robe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold robe listing on Amazon US in July 2026 is ASIN B0D128T9BK (Brand: Yurhap), which sold 2,000 units at $24.99 apiece — equal to 9.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,000 units and $206,423 in July 2026 — 48.1% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Robe' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D128T9BK
Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B072L78FT4
NY Threads Luxury Ultra Soft Mens Robe Plush Fleece Long Bathrobe
1K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B075SGYNLT
NY Threads Luxury Ultra Soft Mens Robe with Hood Plush Fleece Long Bathrobe
1K
▲ 0.0%vs. prior month
$20.4K
latest month
12-month trend
B084PBWBJR
PAVILIA Premium Womens Plush Soft Robe, Fluffy Warm Fleece Sherpa Bathrobe
1K
▲ 0.0%vs. prior month
$28.9K
latest month
12-month trend
B0DC9M5NRX
PrinStory Robes for Women 3/4 Sleeve Long Bath Robe XS-4XL
1K
▲ 0.0%vs. prior month
$16.6K
latest month
12-month trend
B0GZKZCP84
Soft Robe For Women，Warm Plush Bath Robes Female，Spa Towel After Shower Lightweight Long Bathrobe
1K
vs. prior month
$16K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Robe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NY Threads is the best-performing robe brand in July 2026, moving 2,600 units across 3 ASINs for 26.0% of Top 10 volume. Yurhap follows with 2,000 units (20.0%), ahead of PAVILIA on 1,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.32 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NY Threads
3 ASINs in Top 10
26.0%
Units
2.6K
Revenue
$52K
Avg. price
$24.32
B072L78FT4
$23.99·★4.7·51.8K revsNY Threads Luxury Ultra Soft Mens Robe Plush Fleece Long Bathrobe
Units sold1KB075SGYNLT
$24.99·★4.7·40.9K revsNY Threads Luxury Ultra Soft Mens Robe with Hood Plush Fleece Long Bathrobe
Units sold1KB0FQJLK2C5
$23.99·★4.6·44.4K revsNY Threads Premium Ultra Soft Robes for Women Plush Fleece Long Bathrobe
Units sold600
Yurhap
1 ASIN in Top 10
20.0%
Units
2K
Revenue
$40K
Avg. price
$24.99
B0D128T9BK
$24.99·★4.7·3.9K revsYurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
Units sold2K
PAVILIA
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$28.9K
Avg. price
$29.99
B084PBWBJR
$29.99·★4.6·13.1K revsPAVILIA Premium Womens Plush Soft Robe, Fluffy Warm Fleece Sherpa Bathrobe
Units sold1K
Trending Robe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GZKZCP84 booked 1K units at $19.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZKZCP84
Soft Robe For Women，Warm Plush Bath Robes Female，Spa Towel After Shower Lightweight Long Bathrobe
Price
$19.99
Rating
4.3
Reviews
273
Latest month sales
B07HJGV27D
Amazon Essentials Men's Lightweight Cotton Waffle Bath Robe, Mid-Length Loungewear (Available in Big & Tall)
Price
$25.70
Rating
4.5
Reviews
11.2K
Latest month sales
B0C2CVT592
KAHAF COLLECTION Cotton Terry Robes for Women and Men, Terry Shawl Collar Bathrobe, ONE SIZE - UNISEX Men & Women Spa Robe
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.8
Reviews
1.4K
Latest month sales
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