Rabbit Hay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rabbit Hay sales on Amazon US totaled 166,400 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $2,329,271 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 51.7% of revenue, while a typical listing is priced at $13.93. The keyword itself pulled 14,549 Amazon queries over the same period (▼ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the rabbit hay Top 50 moved 1,844,750 units and $25,879,417 in cumulative sales — an average of 153,729 units and $2,156,618 per month. Monthly throughput topped out at 166,800 units in November 2025 and dipped to 98,750 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Rabbit Hay Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.4K
▲ 0.1% MoM
Monthly Revenue 2026/07
$2.3M
▲ 1.8% MoM
Top 10 Market Share 2026/07
49.9%
Rabbit Hay Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rabbit hay listing on Amazon US in July 2026 is ASIN B0002DK8OS (Brand: Kaytee), which sold 10,000 units at $8.98 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 83,000 units and $1,203,470 in July 2026 — 49.9% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rabbit Hay' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0002DK8OS
Kaytee Timothy Hay, High Fiber for Rabbits, Guinea Pigs, 48 Ounces | Supports digestive health. Hand-selected rabbit hay. Guinea pig hay, chinchilla hay, pesticide free
10K
▲ 11.1%vs. prior month
$105.7K
latest month
12-month trend
B000WFKF9O
Oxbow Western Timothy Hay, Rabbit & Guinea Pig Hay, High Fiber, USA, 40 oz | Oxbow Timothy Hay, Bunny Hay For Rabbits, Guinea Pigs, Bunnies and Chinchillas, Hand-Sorted, De-Dusted, Made in USA
10K
▲ 0.0%vs. prior month
$118.9K
latest month
12-month trend
B003SLLF48
Oxbow Essentials Adult Rabbit Food, Timothy Hay Rabbit Pellets, USA, 5 lb | Bunny Food for Adult Rabbits, Made with High Fiber Oxbow Hay, Vitamins & Minerals, Uniform, Prevents Selective Feeding
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B006AYMMRY
Oxbow Western Timothy Hay, Rabbit & Guinea Pig Hay, High Fiber, USA, 90 oz | Oxbow Timothy Hay, Bunny Hay For Rabbits, Guinea Pigs, Bunnies and Chinchillas, Hand-Sorted, De-Dusted, Made in USA
10K
▲ 0.0%vs. prior month
$216.8K
latest month
12-month trend
B00DW79Y4G
Kaytee Wafer Cut Timothy Hay for Rabbit & Guinea Pigs, 60 Ounce | Less mess. Rabbit hay peels in layers. High fiber, guinea pig food
10K
▲ 0.0%vs. prior month
$139.5K
latest month
12-month trend
B0002DK8N4
Kaytee Alfalfa Cubes for Rabbits and Guinea Pigs, 15 Oz | Fiber-rich rabbit treats. Sun-cured alfalfa cubes for guinea pig treats. High protein, no artificial colors or preservatives
7K
▼ 12.5%vs. prior month
$20.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rabbit Hay Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing rabbit hay brand in July 2026, moving 40,000 units across 5 ASINs for 48.2% of Top 10 volume. Oxbow follows with 37,000 units (44.6%), ahead of Vitakraft on 6,000 units (7.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $16.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
5 ASINs in Top 10
48.2%
Units
40K
Revenue
$538.1K
Avg. price
$13.24
B0002DK8OS
$8.98·★4.6·14.3K revsKaytee Timothy Hay, High Fiber for Rabbits, Guinea Pigs, 48 Ounces | Supports digestive health. Hand-selected rabbit hay. Guinea pig hay, chinchilla hay, pesticide free
Units sold10KB00DW79Y4G
$13.95·★4.6·10.3K revsKaytee Wafer Cut Timothy Hay for Rabbit & Guinea Pigs, 60 Ounce | Less mess. Rabbit hay peels in layers. High fiber, guinea pig food
Units sold10KB0002DK8N4
$2.99·★4.5·7.8K revsKaytee Alfalfa Cubes for Rabbits and Guinea Pigs, 15 Oz | Fiber-rich rabbit treats. Sun-cured alfalfa cubes for guinea pig treats. High protein, no artificial colors or preservatives
Units sold7KB0921GXN9Q
$30.33·★4.6·4K revsKaytee Clean & Cozy Paper Bedding for Small Animals, White, 100 Liter | Fresh habitats. Soft guinea pig bedding. Odor control, rabbit bedding use, 99% dust-free
Units sold7KB00BAQYNZQ
$9.95·★4.7·8.6K revsKaytee Fiesta Rabbit Food, Supports Dental Health and Digestion | Fun at feeding time. Small animal food with bunny enrichment. Shapes, textures, fruits and veggies
Units sold6K
Oxbow
4 ASINs in Top 10
44.6%
Units
37K
Revenue
$611.4K
Avg. price
$16.91
B000WFKF9O
$11.89·★4.6·16.9K revsOxbow Western Timothy Hay, Rabbit & Guinea Pig Hay, High Fiber, USA, 40 oz | Oxbow Timothy Hay, Bunny Hay For Rabbits, Guinea Pigs, Bunnies and Chinchillas, Hand-Sorted, De-Dusted, Made in USA
Units sold10KB003SLLF48
$12.40·★4.8·11.9K revsOxbow Essentials Adult Rabbit Food, Timothy Hay Rabbit Pellets, USA, 5 lb | Bunny Food for Adult Rabbits, Made with High Fiber Oxbow Hay, Vitamins & Minerals, Uniform, Prevents Selective Feeding
Units sold10KB006AYMMRY
$21.68·★4.6·16.9K revsOxbow Western Timothy Hay, Rabbit & Guinea Pig Hay, High Fiber, USA, 90 oz | Oxbow Timothy Hay, Bunny Hay For Rabbits, Guinea Pigs, Bunnies and Chinchillas, Hand-Sorted, De-Dusted, Made in USA
Units sold10KB0017JANQY
$21.67·★4.8·11.9K revsOxbow Essentials Adult Rabbit Food, Timothy Hay Rabbit Pellets, USA, 10 lb | Bunny Food for Adult Rabbits, Made with High Fiber Oxbow Hay, Vitamins & Minerals, Uniform, Prevents Selective Feeding
Units sold7K
Vitakraft
1 ASIN in Top 10
7.2%
Units
6K
Revenue
$53.9K
Avg. price
$8.99
B005BV1VL0
$8.99·★4.7·7.3K revsVitakraft Menu Premium Rabbit Food - Alfalfa Pellets Blend - Vitamin and Mineral Fortified, Carrots, Greens, Grains, Fruits, 5 Lb. | Nutrient-Rich Pellet Blend, Fiber-Focused Formula, Daily Diet, Resealable Bag, 5 lb Pack
Units sold6K
Trending Rabbit Hay Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005BV1VL0 booked 6K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B000WFRLX2 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0002567E6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005BV1VL0
Vitakraft Menu Premium Rabbit Food - Alfalfa Pellets Blend - Vitamin and Mineral Fortified, Carrots, Greens, Grains, Fruits, 5 Lb. | Nutrient-Rich Pellet Blend, Fiber-Focused Formula, Daily Diet, Resealable Bag, 5 lb Pack
Price
$8.99
Rating
4.7
Reviews
7.3K
Latest month sales
B000WFRLX2
Oxbow Western Timothy Hay, Guinea Pig Hay, Small Pet Bunny Supplies, All Natural Grass for Guinea Pig, Bunny, Chinchilla & Hamster, Rabbit Supplies for Bunnies, 9 lb Box | Oxbow Timothy Hay, Bunny Hay For Rabbits, Guinea Pigs, Bunnies and Chinchillas, Hand-Sorted, De-Dusted, Made in USA
Price
$25.49
Rating
4.4
Reviews
3K
Latest month sales
B0002567E6
Kaytee Alfalfa Mini Bales, Guinea Pig Hay, 24 Ounces | Digestive support. Alfalfa hay for small animals. Mini hay bales, high protein and calcium, no pesticides or GMO
Unlock to view ASIN details and product titles
Price
$6.65
Rating
4.5
Reviews
874
Latest month sales
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