Quinoa Organic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Quinoa Organic sales on Amazon US totaled 69,800 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $693,652 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 59.2% of revenue, while a typical listing is priced at $13.39. The keyword itself pulled 28,991 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the quinoa organic Top 50 moved 828,900 units and $8,082,361 in cumulative sales — an average of 69,075 units and $673,530 per month. Monthly throughput topped out at 79,250 units in January 2026 and dipped to 43,600 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Quinoa Organic Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.8K
▲ 0.7% MoM
Monthly Revenue 2026/07
$693.7K
▲ 1.7% MoM
Top 10 Market Share 2026/07
63.0%
Quinoa Organic Market Share & Sales Concentration on Amazon US — July 2026
The most-sold quinoa organic listing on Amazon US in July 2026 is ASIN B084NHCJWK (Brand: 365 by Whole Foods Market), which sold 10,000 units at $4.29 apiece — equal to 14.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $410,720 in July 2026 — 63.0% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Quinoa Organic' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B084NHCJWK
365 by Whole Foods Market, Organic White Quinoa, 16 Ounce
10K
▲ 0.0%vs. prior month
$42.9K
latest month
12-month trend
B09K4ZY7W7
365 by Whole Foods Market, White & Red Quinoa Blend, 90-Second Microwave in Pound, 8.8 Ounce
9K
▲ 0.0%vs. prior month
$24.5K
latest month
12-month trend
B09FQP9TLT
Lundberg Jasmine Rice, Regenerative Organic Certified – Non-Sticky, Aromatic Long-Grain White Rice, Responsibly Grown in California, 64 Oz
5K
▲ 0.0%vs. prior month
$85.2K
latest month
12-month trend
B00JPJRQ7W
Viva Naturals Organic Quinoa, 4 lb – Pre-Washed Whole Grain, Plant Protein, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher Rice and Pasta Substitute
4K
▼ 20.0%vs. prior month
$81.4K
latest month
12-month trend
B07WDJHTZK
BetterBody Foods Organic Tri-Color Quinoa 3 lb, 6g Complete Plant Protein | Tri-Color Quinoa, Gluten-Free Grain, Vegan Grain, Low-Glycemic, Rice Replacement, Good Fiber, Amino Acids, Meal Prep
3K
▲ 50.0%vs. prior month
$59.1K
latest month
12-month trend
B08QFK1L44
Lundberg Regenerative Organic Certified Wild Blend Rice – Brown, Red & Black Varieties, 32 Oz
3K
▲ 0.0%vs. prior month
$33.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Quinoa Organic Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing quinoa organic brand in July 2026, moving 22,000 units across 3 ASINs for 50.0% of Top 10 volume. Lundberg follows with 8,000 units (18.2%), ahead of Viva Naturals on 4,000 units (9.1%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.46 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
3 ASINs in Top 10
50.0%
Units
22K
Revenue
$84.3K
Avg. price
$4.46
B084NHCJWK
$4.29·★4.7·3.2K revs365 by Whole Foods Market, Organic White Quinoa, 16 Ounce
Units sold10KB09K4ZY7W7
$2.79·★4.5·1K revs365 by Whole Foods Market, White & Red Quinoa Blend, 90-Second Microwave in Pound, 8.8 Ounce
Units sold9KB074H65ZQ1
$6.29·★4.6·2.6K revs365 by Whole Foods Market, Organic White Quinoa, 12 oz, (Frozen)
Units sold3K
Lundberg
2 ASINs in Top 10
18.2%
Units
8K
Revenue
$118.8K
Avg. price
$13.92
B09FQP9TLT
$16.99·★4.8·430 revsLundberg Jasmine Rice, Regenerative Organic Certified – Non-Sticky, Aromatic Long-Grain White Rice, Responsibly Grown in California, 64 Oz
Units sold5KB08QFK1L44
$10.86·★4.7·3K revsLundberg Regenerative Organic Certified Wild Blend Rice – Brown, Red & Black Varieties, 32 Oz
Units sold3K
Viva Naturals
1 ASIN in Top 10
9.1%
Units
4K
Revenue
$81.4K
Avg. price
$21.99
B00JPJRQ7W
$21.99·★4.7·6.8K revsViva Naturals Organic Quinoa, 4 lb – Pre-Washed Whole Grain, Plant Protein, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher Rice and Pasta Substitute
Units sold4K
Trending Quinoa Organic Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B072JNNB33 booked 2K units at $2.99, with ▲ 100.0% MoM change. On the growth side, B0CVV9NKJP leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B004T33K2O close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072JNNB33
Success Boil-in-Bag Quinoa, Tri-Color Quinoa, 12-Ounce Box, Pack of 1 | Quick quinoa bag for easy meals, stovetop or microwave, ready in 10 minutes, gluten-free, kosher, non-GMO
Price
$2.99
Rating
4.6
Reviews
1.7K
Latest month sales
B0CVV9NKJP
Viva Naturals Organic Quinoa, 24 oz (1.5 lb) – Pre-Washed Whole Grain, Plant Protein, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher Rice and Pasta Substitute
Price
$12.99
Rating
4.7
Reviews
6.8K
Latest month sales
B004T33K2O
SEEDS OF CHANGE Organic Quinoa & Brown Rice with Garlic, Organic Food, 8.5 OZ Pouch
Unlock to view ASIN details and product titles
Price
$2.78
Rating
4.7
Reviews
1.3K
Latest month sales
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