Quest Protein Shakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Quest Protein Shakes sales on Amazon US totaled 771,000 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $24,053,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 61.2% of revenue, while a typical listing is priced at $28.88. The keyword itself pulled 29,180 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the quest protein shakes Top 50 moved 7,717,300 units and $243,498,249 in cumulative sales — an average of 643,108 units and $20,291,521 per month. Monthly throughput topped out at 950,000 units in June 2026 and dipped to 447,300 in May 2026, leaving the latest reading 23.0% higher than August 2025.
Quest Protein Shakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
771K
▼ 18.8% MoM
Monthly Revenue 2026/07
$24.1M
▼ 18.3% MoM
Top 10 Market Share 2026/07
58.4%
Quest Protein Shakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold quest protein shakes listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $48.00 apiece — equal to 13.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 450,000 units and $14,731,400 in July 2026 — 58.4% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Quest Protein Shakes' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
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Best Quest Protein Shakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing quest protein shakes brand in July 2026, moving 210,000 units across 5 ASINs for 46.7% of Top 10 volume. Core Power follows with 170,000 units (37.8%), ahead of Atkins on 40,000 units (8.9%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.06 to $44.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
5 ASINs in Top 10
46.7%
Units
210K
Revenue
$5.5M
Avg. price
$25.30
B008JGIZGS
$25.17·★4.7·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.2K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold50KB0DFHTW5HN
$23.97·★4.7·5K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold30KB07MCCVZYC
$26.67·★4.6·30.9K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold20K
Core Power
2 ASINs in Top 10
37.8%
Units
170K
Revenue
$7.9M
Avg. price
$44.94
B01DDIRDZA
$48.00·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Atkins
2 ASINs in Top 10
8.9%
Units
40K
Revenue
$722.6K
Avg. price
$18.06
B0015068PA
$20.97·★4.7·28.7K revsAtkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20KB0015068TG
$15.16·★4.7·15.1K revsAtkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Units sold20K
Trending Quest Protein Shakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0015068TG booked 20K units at $15.16, with ▲ 100.0% MoM change. On the growth side, B0FST2CHRC leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0GRD63RJZ close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
B0FST2CHRC
Nurri 30g Protein Ultra Filtered Milk Shake, Chocolate, 10-11 fl oz Cans | Ready to drink, Ultra-filtered milk protein, 150 calories, 1g sugar, 10 vitamins and minerals
Price
$23.76
Rating
4.5
Reviews
1.9K
Latest month sales
B0GRD63RJZ
Javvy Clear Protein Powder with Clear Whey Protein, Strawberry Berry Acai | 10g Whey Protein & Collagen Peptides, Electrolyte Powder, Natural Flavors, 0g Sugar, 3g Fiber, 45mg Caffeine
Unlock to view ASIN details and product titles
Price
$39.95
Rating
4.1
Reviews
680
Latest month sales
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