Queen Mattress Firm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Queen Mattress Firm sales on Amazon US totaled 44,850 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $11,042,246 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 57.9% of revenue, while a typical listing is priced at $239.43. The keyword itself pulled 16,951 Amazon queries over the same period (▼ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the queen mattress firm Top 50 moved 355,050 units and $93,249,726 in cumulative sales — an average of 29,588 units and $7,770,810 per month. Monthly throughput topped out at 57,550 units in June 2026 and dipped to 19,400 in May 2026, leaving the latest reading 55.7% higher than August 2025.
Queen Mattress Firm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.9K
▼ 23.4% MoM
Monthly Revenue 2026/07
$11M
▼ 25.3% MoM
Top 10 Market Share 2026/07
60.2%
Queen Mattress Firm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold queen mattress firm listing on Amazon US in July 2026 is ASIN B0DKTCWC8X (Brand: EGOHOME), which sold 6,000 units at $209.99 apiece — equal to 13.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $6,390,380 in July 2026 — 60.2% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Queen Mattress Firm' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DKTCWC8X
EGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
6K
▲ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DTTN5YMW
EGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
4K
▲ 33.3%vs. prior month
$953.5K
latest month
12-month trend
B083YYBNF9
Novilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
3K
▼ 25.0%vs. prior month
$880.7K
latest month
12-month trend
B0CKYZC93L
Zinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
3K
▼ 57.1%vs. prior month
$900K
latest month
12-month trend
B0CKYZ4DJB
Zinus 10 Inch Queen Green Tea Cooling Memory Foam Mattress, Medium Feel | Refreshing & Cooling Sleep, Targeted Pressure Relief, Just-Right Medium Feel, CertiPUR-US & OEKO-TEX Certified Materials
2K
▼ 50.0%vs. prior month
$438.8K
latest month
12-month trend
B0FWR4Y44V
Queen Mattress, 12 Inch Queen Size Hybrid Mattress in a Box with Memory Foam and Individually Pocketed Spring, Motion Isolation, Pressure Relief, Medium Firmness, CertiPUR-US Certified
2K
▲ 100.0%vs. prior month
$365.8K
latest month
12-month trend
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Best Queen Mattress Firm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing queen mattress firm brand in July 2026, moving 10,000 units across 2 ASINs for 37.0% of Top 10 volume. Zinus follows with 5,000 units (18.5%), ahead of Novilla on 3,000 units (11.1%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $229.99 to $299.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
2 ASINs in Top 10
37.0%
Units
10K
Revenue
$2.2M
Avg. price
$229.99
B0DKTCWC8X
$209.99·★4.3·12K revsEGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold6KB0DTTN5YMW
$249.99·★4.3·12K revsEGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold4K
Zinus
2 ASINs in Top 10
18.5%
Units
5K
Revenue
$1.3M
Avg. price
$247.00
B0CKYZC93L
$299.99·★3.6·4.9K revsZinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel | Pressure-Relieving Comfort & Full-Body Support, Naturally Fresh, CertiPUR-US & OEKO-TEX Certified Safe Materials
Units sold3KB0CKYZ4DJB
$194.00·★4.0·2.6K revsZinus 10 Inch Queen Green Tea Cooling Memory Foam Mattress, Medium Feel | Refreshing & Cooling Sleep, Targeted Pressure Relief, Just-Right Medium Feel, CertiPUR-US & OEKO-TEX Certified Materials
Units sold2K
Novilla
1 ASIN in Top 10
11.1%
Units
3K
Revenue
$880.7K
Avg. price
$299.99
B083YYBNF9
$299.99·★4.4·31.6K revsNovilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
Units sold3K
Trending Queen Mattress Firm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FWR4Y44V booked 2K units at $189.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWR4Y44V
Queen Mattress, 12 Inch Queen Size Hybrid Mattress in a Box with Memory Foam and Individually Pocketed Spring, Motion Isolation, Pressure Relief, Medium Firmness, CertiPUR-US Certified
Price
$189.99
Rating
4.1
Reviews
304
Latest month sales
B0G3W2LYKN
Ailis Queen Mattress, 12 Inch Queen Hybrid Mattress in a Box, Medium Firm with Upgraded Pocket Springs for Superior Motion Isolation, Strong Edge Support & Breathable Comfort
Price
$209.98
Rating
4.4
Reviews
354
Latest month sales
B0GJDTDLJK
Queen Mattress, 12 Inch Queen Size Mattress in a Box, Pocket Spring | Memory Foam, Medium Firm, Motion Isolation, Lumbar Support, Pressure Relief, Breathable Comfort
Unlock to view ASIN details and product titles
Price
$179.99
Rating
4.1
Reviews
129
Latest month sales
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