Sheep Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sheep sales on Amazon US totaled 5,800 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $77,517 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.6% of unit volume and 67.2% of revenue, while a typical listing is priced at $13.27. The keyword itself pulled 210,119 Amazon queries over the same period (▼ 44.4% MoM).
Zooming out to the 12-month window ending July 2026, the sheep Top 50 moved 91,850 units and $1,172,247 in cumulative sales — an average of 7,654 units and $97,687 per month. Monthly throughput topped out at 14,050 units in December 2025 and dipped to 2,400 in May 2026, leaving the latest reading 30.1% lower than August 2025.
Sheep Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.8K
▼ 4.1% MoM
Monthly Revenue 2026/07
$77.5K
▼ 8.0% MoM
Top 10 Market Share 2026/07
77.6%
Sheep Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sheep listing on Amazon US in July 2026 is ASIN B0CRRWZHK1 (Brand: VELENTI), which sold 2,000 units at $12.99 apiece — equal to 34.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,500 units and $52,117 in July 2026 — 77.6% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sheep' on Amazon
July 2026
Is 77.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CRRWZHK1
VELENTI Sheep Toilet Roll Holder - Funny Toilet Paper Holders Free Standing Cute Bathroom Decor - Premium 3D Printed Black Sheep Loo Rolls Holder - Hilarious Tissue Paper Roll Storage - Set of 3
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B083PPQWW1
Aurora Palm Pals 4.5" Woolly Lamb Adorable Plush | Bean-filled understuffed bodies with collectible personalities
800
▲ 60.0%vs. prior month
$6.4K
latest month
12-month trend
B0DFPLW973
50Pcs Sheep Stickers, Lamb Stickers and Decals, Sheep Gifts for Women, Girls - Lamb Party Favors, Cute Gifts for Sheeps Lovers, Farm Animal Sticker
300
▼ 25.0%vs. prior month
$1.5K
latest month
12-month trend
B07XLTYPB9
Aurora Shaun The Sheep 11" Shaun The Sheep Playful Stuffed Animal | Screen-accurate details with contrasting textured fur
200
▼ 33.3%vs. prior month
$2.5K
latest month
12-month trend
B0F1CC9Q66
3-Pack Sheep Toilet Paper Roll Holder Set, OPP Packaging - Cute Bathroom Organizer with Adorable Design
200
▲ 0.0%vs. prior month
$2K
latest month
12-month trend
B08BHQYYKF
Tiny Heart Lamb Stuffed Animal Sheep Plush Toy 3 Pcs Cute and Super Soft Nursery Home Decor Bedroom Small Gift for Kids Boys and Girls Companions White
200
▲ 100.0%vs. prior month
$3.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sheep Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VELENTI is the best-performing sheep brand in July 2026, moving 2,000 units across 1 ASIN for 44.4% of Top 10 volume. Aurora follows with 1,000 units (22.2%), ahead of Tiny Heart on 400 units (8.9%).
With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.57 to $14.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VELENTI
1 ASIN in Top 10
44.4%
Units
2K
Revenue
$26K
Avg. price
$12.99
B0CRRWZHK1
$12.99·★4.7·5.1K revsVELENTI Sheep Toilet Roll Holder - Funny Toilet Paper Holders Free Standing Cute Bathroom Decor - Premium 3D Printed Black Sheep Loo Rolls Holder - Hilarious Tissue Paper Roll Storage - Set of 3
Units sold2K
Aurora
2 ASINs in Top 10
22.2%
Units
1K
Revenue
$9K
Avg. price
$10.57
B083PPQWW1
$8.35·★4.8·795 revsAurora Palm Pals 4.5" Woolly Lamb Adorable Plush | Bean-filled understuffed bodies with collectible personalities
Units sold800B07XLTYPB9
$12.80·★4.9·3.3K revsAurora Shaun The Sheep 11" Shaun The Sheep Playful Stuffed Animal | Screen-accurate details with contrasting textured fur
Units sold200
Tiny Heart
2 ASINs in Top 10
8.9%
Units
400
Revenue
$5.8K
Avg. price
$14.44
B08BHQYYKF
$18.99·★4.6·492 revsTiny Heart Lamb Stuffed Animal Sheep Plush Toy 3 Pcs Cute and Super Soft Nursery Home Decor Bedroom Small Gift for Kids Boys and Girls Companions White
Units sold200B0C4XZR98W
$9.89·★4.5·291 revsTiny Heart Lamb Stuffed Animal 6.5-Inch | Small White Sheep Plush Toy, Soft Standing Farm Animal Plushie for Kids Ages 3+, Easter Basket, Birthday and Nursery Gift
Units sold200
Trending Sheep Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C52Z6BPP booked 200 units at $9.99, with ▲ 100.0% MoM change. On the growth side, B08BHQYYKF leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C52Z6BPP
Geyee 100 Pcs Sheep Cutouts for Bulletin Board Classroom Wall Decor, White | White Sheep Die Cuts Bulk, Lamb Paper Cutouts Craft Projects, School Wall Display, Party Table Decor, Teacher Supply
Price
$9.99
Rating
4.6
Reviews
47
Latest month sales
B0GCMKX7KV
60 pcs Mini Resin Sheep Many Styles Variety Tiny Animals Figures Miniature Little Small Animal Figurines Bulk for Micro Fairy Garden Landscape Accessories Hide Crafts Decor Aquarium
Price
$13.99
Rating
4.7
Reviews
93
Latest month sales
B08BHQYYKF
Tiny Heart Lamb Stuffed Animal Sheep Plush Toy 3 Pcs Cute and Super Soft Nursery Home Decor Bedroom Small Gift for Kids Boys and Girls Companions White
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.6
Reviews
492
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sheep report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card