Purse Scarf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purse Scarf sales on Amazon US totaled 55,900 units in July 2026 (▲ 7.2% vs. the prior month), generating an estimated $482,231 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 58.7% of revenue, while a typical listing is priced at $9.81. The keyword itself pulled 25,806 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the purse scarf Top 50 moved 484,850 units and $5,098,678 in cumulative sales — an average of 40,404 units and $424,890 per month. Monthly throughput topped out at 55,900 units in July 2026 and dipped to 30,050 in February 2026, leaving the latest reading 36.2% higher than August 2025.
Purse Scarf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.9K
▲ 7.2% MoM
Monthly Revenue 2026/07
$482.2K
▼ 0.6% MoM
Top 10 Market Share 2026/07
62.6%
Purse Scarf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purse scarf listing on Amazon US in July 2026 is ASIN B0CRR2R22V (Brand: RIIQIICHY), which sold 10,000 units at $6.99 apiece — equal to 17.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $283,070 in July 2026 — 62.6% of unit volume and 58.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purse Scarf' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend
B0BV5Z143H
RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
7K
▲ 16.7%vs. prior month
$45.6K
latest month
12-month trend
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana
6K
▲ 100.0%vs. prior month
$41.9K
latest month
12-month trend
B09Q31LPXX
AWAYTR Satin Head Scarf for Women 3 Pcs 35 Inch Hair Scarf Like Silk Scarf | Silk Feel Head Scarf, 90x90cm Hair Scarf, Soft Hair Bandana for Women, Daily Wear, Travel, Sleeping, Hair Protection
3K
▲ 0.0%vs. prior month
$34.7K
latest month
12-month trend
B07G43XJ63
FURTALK Women's Cashmere Feel Shawl Wrap Soft Scarf for Wedding Travel
2K
▼ 33.3%vs. prior month
$29.9K
latest month
12-month trend
B0D1N54J99
Dailyacc Hair Bandanas Scarf For Women Lightweight Fashion Neck Silk Satin Head Scarves For Sleeping Handbags Scarf
2K
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purse Scarf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RIIQIICHY is the best-performing purse scarf brand in July 2026, moving 18,000 units across 3 ASINs for 51.4% of Top 10 volume. Sumolux follows with 6,000 units (17.1%), ahead of AWAYTR on 3,000 units (8.6%).
With 8 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $9.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RIIQIICHY
3 ASINs in Top 10
51.4%
Units
18K
Revenue
$127K
Avg. price
$9.97
B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10KB0BV5Z143H
$5.93·★4.5·2.2K revsRIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
Units sold7KB07FJVJHYM
$16.98·★4.7·13.9K revsRIIQIICHY Women's Fringe Shawl Wrap Pashmina Scarf for Wedding Evening
Units sold1K
Sumolux
1 ASIN in Top 10
17.1%
Units
6K
Revenue
$41.9K
Avg. price
$6.98
B0F2F2VF1H
$6.98·★4.4·556 revsSumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana
Units sold6K
AWAYTR
1 ASIN in Top 10
8.6%
Units
3K
Revenue
$34.7K
Avg. price
$9.55
B09Q31LPXX
$9.55·★4.6·4.2K revsAWAYTR Satin Head Scarf for Women 3 Pcs 35 Inch Hair Scarf Like Silk Scarf | Silk Feel Head Scarf, 90x90cm Hair Scarf, Soft Hair Bandana for Women, Daily Wear, Travel, Sleeping, Hair Protection
Units sold3K
Trending Purse Scarf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9L5KZXQ booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GYDMRF4N leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GGLBM114 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9L5KZXQ
TEBIEKOY 4Pcs Fashion Scarves for Women, Multifunctional Boho Scarves Headbands Satin Scarf for Bag Hair Accessories
Price
$9.99
Rating
4.2
Reviews
701
Latest month sales
B0GYDMRF4N
Head Hair Scarf for Women Neck Scarf Like Satin Silk Hair Bandana Square Scarves Fashion Accessories 27.5"
Price
$7.99
Rating
4.4
Reviews
52
Latest month sales
B0GGLBM114
Long Silk Like Hair Scarf Purse For Handbags Head Satin scarf For Women Neck Scarves Gift 7"" x 59""
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
80
Latest month sales
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