Purse Charms For Handbags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Purse Charms For Handbags sales on Amazon US totaled 39,300 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $330,103 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 48.5% of revenue, while a typical listing is priced at $8.69. The keyword itself pulled 26,339 Amazon queries over the same period (▼ 16.3% MoM).

Zooming out to the 12-month window ending July 2026, the purse charms for handbags Top 50 moved 419,600 units and $3,504,362 in cumulative sales — an average of 34,967 units and $292,030 per month. Monthly throughput topped out at 53,100 units in December 2025 and dipped to 22,950 in May 2026, leaving the latest reading 17.5% higher than August 2025.

419.6KTotal units sold · Last 12 months
$3.5MTotal revenue · Last 12 months
26.3K▼ 16.3% MoM
Monthly search volume
$8.69Avg. price · July 2026

Purse Charms For Handbags Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales33.5K
Revenue$285.7K

2025/09

Sales31.1K
Revenue$259.7K

2025/10

Sales26.5K
Revenue$222.5K

2025/11

Sales34.4K
Revenue$289K

2025/12

Sales53.1K
Revenue$470.1K

2026/01

Sales32.5K
Revenue$276.8K

2026/02

Sales31.9K
Revenue$255.7K

2026/03

Sales35.6K
Revenue$300K

2026/04

Sales34.8K
Revenue$283.7K

2026/05

Sales22.9K
Revenue$181.5K

2026/06

Sales43.9K
Revenue$349.5K
39.3K

2026/07

Sales39.3K
Revenue$330.1K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

39.3K

▼ 10.4% MoM

Monthly Revenue 2026/07

$330.1K

▼ 5.6% MoM

Top 10 Market Share 2026/07

53.4%

See the Top 10 ASINs driving 53.4% of sales

Purse Charms For Handbags Market Share & Sales Concentration on Amazon US — July 2026

The most-sold purse charms for handbags listing on Amazon US in July 2026 is ASIN B0D66ZJB7N (Brand: Wikavanli), which sold 4,000 units at $5.99 apiece — equal to 10.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.

The Top 10 ASINs account for 21,000 units and $159,970 in July 2026 — 53.4% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Purse Charms For Handbags' on Amazon

July 2026
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53.4% Volume Share 21K units sold
48.5% Revenue Share $160K estimated
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Top 5 Volume Share breakdown

B0D66ZJB7N 10.2%
B0DFWNWCQ6 7.6%
B09B3GL8N6 5.1%
B0DSPTKVDX 5.1%
B0DSZH4F34 5.1%
Others 66.9%
#1
Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men

B0D66ZJB7N

Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men

$5.99· 4.6·2.8K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$24K

latest month

Monthly Trend

12-month trend

#2
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women

B0DFWNWCQ6

Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women

$7.99· 4.7·1.2K reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$21.2K

latest month

Monthly Trend

12-month trend

#3
RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold

B09B3GL8N6

RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold

$8.69· 4.5·2.4K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$18K

latest month

Monthly Trend

12-month trend

#4
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts

B0DSPTKVDX

TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts

$5.99· 4.7·675 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$12K

latest month

Monthly Trend

12-month trend

#5
PAXCOO PAXCOO Keychain Making Kit, Keychain Craft Supplies Including Key Chain Hooks, Lobster Clasps, Key Rings and Jump Rings for Key Chain Making and Jewelry Making

B0DSZH4F34

PAXCOO PAXCOO Keychain Making Kit, Keychain Craft Supplies Including Key Chain Hooks, Lobster Clasps, Key Rings and Jump Rings for Key Chain Making and Jewelry Making

$9.99· 4.7·1.2K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

#6
2PCS Bracelet Key Ring Set, Cute Car Key chain Wristlet, Silicone Beaded Bangle keyChains for Women Girls

B0F38BJLT9

2PCS Bracelet Key Ring Set, Cute Car Key chain Wristlet, Silicone Beaded Bangle keyChains for Women Girls

$4.99· 4.6·544 reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$10K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Purse Charms For Handbags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Wikavanli is the best-performing purse charms for handbags brand in July 2026, moving 4,000 units across 1 ASIN for 19.0% of Top 10 volume. Miokkley follows with 3,000 units (14.3%), ahead of RAPUDA on 2,000 units (9.5%).

Volume is spread across 10 brands, with the top three holding 42.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $8.69, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

19.0%
14.3%
9.5%
57.1%
Wikavanli
Miokkley
RAPUDA
Other brands
1

Wikavanli

1 ASIN in Top 10

19.0%

Units

4K

Revenue

$24K

Avg. price

$5.99

  • Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men

    B0D66ZJB7N

    $5.99·4.6·2.8K revs

    Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men

    Units sold4K
2

Miokkley

1 ASIN in Top 10

14.3%

Units

3K

Revenue

$21.2K

Avg. price

$7.99

  • Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women

    B0DFWNWCQ6

    $7.99·4.7·1.2K revs

    Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women

    Units sold3K
3

RAPUDA

1 ASIN in Top 10

9.5%

Units

2K

Revenue

$18K

Avg. price

$8.69

  • RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold

    B09B3GL8N6

    $8.69·4.5·2.4K revs

    RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold

    Units sold2K

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