Purse Charms For Handbags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purse Charms For Handbags sales on Amazon US totaled 39,300 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $330,103 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 48.5% of revenue, while a typical listing is priced at $8.69. The keyword itself pulled 26,339 Amazon queries over the same period (▼ 16.3% MoM).
Zooming out to the 12-month window ending July 2026, the purse charms for handbags Top 50 moved 419,600 units and $3,504,362 in cumulative sales — an average of 34,967 units and $292,030 per month. Monthly throughput topped out at 53,100 units in December 2025 and dipped to 22,950 in May 2026, leaving the latest reading 17.5% higher than August 2025.
Purse Charms For Handbags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.3K
▼ 10.4% MoM
Monthly Revenue 2026/07
$330.1K
▼ 5.6% MoM
Top 10 Market Share 2026/07
53.4%
Purse Charms For Handbags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purse charms for handbags listing on Amazon US in July 2026 is ASIN B0D66ZJB7N (Brand: Wikavanli), which sold 4,000 units at $5.99 apiece — equal to 10.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 21,000 units and $159,970 in July 2026 — 53.4% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purse Charms For Handbags' on Amazon
July 2026









Is 53.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown

B0D66ZJB7N
Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend

B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend

B09B3GL8N6
RAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold
2K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend

B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend

B0DSZH4F34
PAXCOO PAXCOO Keychain Making Kit, Keychain Craft Supplies Including Key Chain Hooks, Lobster Clasps, Key Rings and Jump Rings for Key Chain Making and Jewelry Making
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend

B0F38BJLT9
2PCS Bracelet Key Ring Set, Cute Car Key chain Wristlet, Silicone Beaded Bangle keyChains for Women Girls
2K
▲ 100.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purse Charms For Handbags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wikavanli is the best-performing purse charms for handbags brand in July 2026, moving 4,000 units across 1 ASIN for 19.0% of Top 10 volume. Miokkley follows with 3,000 units (14.3%), ahead of RAPUDA on 2,000 units (9.5%).
Volume is spread across 10 brands, with the top three holding 42.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $8.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wikavanli
1 ASIN in Top 10
19.0%
Units
4K
Revenue
$24K
Avg. price
$5.99

B0D66ZJB7N
$5.99·★4.6·2.8K revsWikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
Units sold4K
Miokkley
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$21.2K
Avg. price
$7.99

B0DFWNWCQ6
$7.99·★4.7·1.2K revsMiokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
Units sold3K
RAPUDA
1 ASIN in Top 10
9.5%
Units
2K
Revenue
$18K
Avg. price
$8.69

B09B3GL8N6
$8.69·★4.5·2.4K revsRAPUDA 4 Pieces Different Sizes Iron Replacement Flat Chains Iron, Metal Chain Strap for DIY Purse Handbag Shoulder Crossbody Bag Clutch (15.4 Inch, 23.6 Inch, 31. 4 Inch, 47.2 Inch) Gold
Units sold2K
Trending Purse Charms For Handbags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CZF4XNKH booked 1K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B0G576VMG6 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0F38BJLT9 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CZF4XNKH
Cute Strawberry Keychain Heart Bag Charm Purse Accessories Decor for Women | Kawaii Heart Flower Daisy Key chains Accessories Decor for Girls Purse Gift
Price
$5.99
Rating
4.6
Reviews
1.2K
Latest month sales

B0G576VMG6
Cute Key Chain Plush Bear Bag Charm Teddy Bear Keychain Gift For Handbag,Purse, Backpack, Car Keys
Price
$9.98
Rating
4.6
Reviews
306
Latest month sales

B0F38BJLT9
2PCS Bracelet Key Ring Set, Cute Car Key chain Wristlet, Silicone Beaded Bangle keyChains for Women Girls
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.6
Reviews
544
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this purse charms for handbags report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card