Hair Scarf For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Hair Scarf For Women sales on Amazon US totaled 147,200 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $1,460,145 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 55.6% of revenue, while a typical listing is priced at $9.79. The keyword itself pulled 20,627 Amazon queries over the same period (▼ 26.6% MoM).

Zooming out to the 12-month window ending July 2026, the hair scarf for women Top 50 moved 1,525,050 units and $15,562,030 in cumulative sales — an average of 127,088 units and $1,296,836 per month. Monthly throughput topped out at 147,200 units in July 2026 and dipped to 82,450 in May 2026, leaving the latest reading 21.6% higher than August 2025.

1.5MTotal units sold · Last 12 months
$15.6MTotal revenue · Last 12 months
20.6K▼ 26.6% MoM
Monthly search volume
$9.79Avg. price · July 2026

Hair Scarf For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales121.1K
Revenue$1.2M

2025/09

Sales108.3K
Revenue$1.1M

2025/10

Sales113.9K
Revenue$1.1M

2025/11

Sales120K
Revenue$1.2M

2025/12

Sales133.3K
Revenue$1.4M

2026/01

Sales142.9K
Revenue$1.5M

2026/02

Sales139.2K
Revenue$1.4M

2026/03

Sales134K
Revenue$1.4M

2026/04

Sales136.8K
Revenue$1.4M

2026/05

Sales82.5K
Revenue$839.5K

2026/06

Sales146.1K
Revenue$1.5M
147.2K

2026/07

Sales147.2K
Revenue$1.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

147.2K

▲ 0.8% MoM

Monthly Revenue 2026/07

$1.5M

▼ 1.6% MoM

Top 10 Market Share 2026/07

57.7%

See the Top 10 ASINs driving 57.7% of sales

Hair Scarf For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold hair scarf for women listing on Amazon US in July 2026 is ASIN B0BLXZ4YBJ (Brand: YANIBEST), which sold 20,000 units at $12.99 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 85,000 units and $811,730 in July 2026 — 57.7% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Hair Scarf For Women' on Amazon

July 2026
ASINSIGHT Logo
57.7% Volume Share 85K units sold
55.6% Revenue Share $811.7K estimated
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Top 5 Volume Share breakdown

B0BLXZ4YBJ 13.6%
B0CYQ22VQ5 6.8%
B0CRR2R22V 6.8%
B0DRCTMC5W 6.1%
B08599Q5TS 4.8%
Others 62.0%
#1
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

B0BLXZ4YBJ

YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

$12.99· 4.4·29.1K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$236.6K

latest month

Monthly Trend

12-month trend

#2
YANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture

B0CYQ22VQ5

YANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture

$13.99· 4.5·4.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$133.4K

latest month

Monthly Trend

12-month trend

#3
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

B0CRR2R22V

RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

$6.99· 4.6·2.4K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$65.8K

latest month

Monthly Trend

12-month trend

#4
APIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6

B0DRCTMC5W

APIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6

$9.99· 4.7·1.4K reviews
Monthly Sales

9K

▲ 12.5%

vs. prior month

Revenue

$89.9K

latest month

Monthly Trend

12-month trend

#5
Geyoga Neck Gaiter Cooling Face Bandana Mask for Men

B08599Q5TS

Geyoga Neck Gaiter Cooling Face Bandana Mask for Men

$7.99· 4.3·11.1K reviews
Monthly Sales

7K

▼ 22.2%

vs. prior month

Revenue

$62.9K

latest month

Monthly Trend

12-month trend

#6
RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"

B0BV5Z143H

RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"

$5.93· 4.6·2.2K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$45.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Hair Scarf For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

YANIBEST is the best-performing hair scarf for women brand in July 2026, moving 30,000 units across 2 ASINs for 35.3% of Top 10 volume. RIIQIICHY follows with 17,000 units (20.0%), ahead of APIGANIZ on 9,000 units (10.6%).

With 8 brands splitting the Top 10 and 65.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.46 to $13.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.3%
20.0%
10.6%
34.1%
YANIBEST
RIIQIICHY
APIGANIZ
Other brands
1

YANIBEST

2 ASINs in Top 10

35.3%

Units

30K

Revenue

$370K

Avg. price

$13.49

  • YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

    B0BLXZ4YBJ

    $12.99·4.4·29.1K revs

    YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair

    Units sold20K
  • YANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture

    B0CYQ22VQ5

    $13.99·4.5·4.2K revs

    YANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture

    Units sold10K
2

RIIQIICHY

2 ASINs in Top 10

20.0%

Units

17K

Revenue

$111.4K

Avg. price

$6.46

  • RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

    B0CRR2R22V

    $6.99·4.6·2.4K revs

    RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches

    Units sold10K
  • RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"

    B0BV5Z143H

    $5.93·4.6·2.2K revs

    RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"

    Units sold7K
3

APIGANIZ

1 ASIN in Top 10

10.6%

Units

9K

Revenue

$89.9K

Avg. price

$9.99

  • APIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6

    B0DRCTMC5W

    $9.99·4.7·1.4K revs

    APIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6

    Units sold9K

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