Purito Retinol Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purito Retinol Serum sales on Amazon US totaled 598,000 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $11,927,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 60.3% of revenue, while a typical listing is priced at $20.83. The keyword itself pulled 5,061 Amazon queries over the same period (▼ 73.0% MoM).
Zooming out to the 12-month window ending July 2026, the purito retinol serum Top 50 moved 5,161,000 units and $100,283,622 in cumulative sales — an average of 430,083 units and $8,356,969 per month. Monthly throughput topped out at 815,000 units in June 2026 and dipped to 256,800 in August 2025, leaving the latest reading 132.9% higher than August 2025.
Purito Retinol Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
598K
▼ 26.6% MoM
Monthly Revenue 2026/07
$11.9M
▼ 29.4% MoM
Top 10 Market Share 2026/07
61.9%
Purito Retinol Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purito retinol serum listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $17.49 apiece — equal to 16.7% of every unit tracked in this report.
The Top 10 ASINs account for 370,000 units and $7,190,100 in July 2026 — 61.9% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purito Retinol Serum' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07VWSN95S
CeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
30K
▼ 25.0%vs. prior month
$549.9K
latest month
12-month trend
B0FGQ3J31K
EQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum for Face, Neck & Body | Vegan Collagen & Pink Serum for Anti-Aging, Firming & Lifting | Korean Skincare (1.01 oz / 30ml)
30K
▼ 50.0%vs. prior month
$677.1K
latest month
12-month trend
B0GKFD9ZQW
ANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
30K
▼ 57.1%vs. prior month
$869.4K
latest month
12-month trend
B01M4MCUAF
TruSkin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1 fl oz | Anti aging face serum with Vitamin E to improve the look of dark spots, fine lines, skin tone & support radiant-looking skin
20K
▼ 33.3%vs. prior month
$386.8K
latest month
12-month trend
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Best Purito Retinol Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MEDITHERAPY is the best-performing purito retinol serum brand in July 2026, moving 100,000 units across 1 ASIN for 27.0% of Top 10 volume. celimax follows with 100,000 units (27.0%), ahead of CeraVe on 50,000 units (13.5%).
With 8 brands splitting the Top 10 and 67.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.21 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MEDITHERAPY
1 ASIN in Top 10
27.0%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.4K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
27.0%
Units
100K
Revenue
$1.8M
Avg. price
$16.88
B0DK4Y2YP3
$16.88·★4.4·23.1K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
CeraVe
2 ASINs in Top 10
13.5%
Units
50K
Revenue
$955.1K
Avg. price
$15.21
B07VWSN95S
$9.99·★4.6·56.8K revsCeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
Units sold30KB07XJ7XWLW
$20.44·★4.6·28.5K revsCeraVe Retinol Serum for Face with Niacinamide & Hyaluronic Acid, 1 oz | Skin Care, Brightening Serum, Anti Aging, Smooths Fine Lines and Wrinkles, Ceramides, Fragrance Free, Non-Comedogenic, Gentle
Units sold20K
Trending Purito Retinol Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00387F42G booked 10K units at $21.97, with ▲ 0.0% MoM change. On the growth side, B0GZ19T1SM leads positive momentum with ▲ 66.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00387F42G
RoC Retinol Correxion Deep Wrinkle Retinol Face Serum, Ascorbic Acid, 1 0z | Anti-aging treatment for fine lines, dark spots, post acne scars, clinically proven, dermatologist-tested, packaging may vary
Price
$21.97
Rating
4.4
Reviews
15.8K
Latest month sales
B071J1PBQ6
Matrixyl 10% + Hyaluronic Acid, Anti-Aging Serum for Fine Lines and Wrinkles, 1 Fl Oz
Price
$10.90
Rating
4.6
Reviews
4.2K
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Unlock to view ASIN details and product titles
Price
$38.10
Rating
4.4
Reviews
23.1K
Latest month sales
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