Purito Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purito Moisturizer sales on Amazon US totaled 585,000 units in July 2026 (▼ 35.6% vs. the prior month), generating an estimated $12,017,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 61.7% of revenue, while a typical listing is priced at $21.83. The keyword itself pulled 19,840 Amazon queries over the same period (▲ 24.5% MoM).
Zooming out to the 12-month window ending July 2026, the purito moisturizer Top 50 moved 5,876,100 units and $120,988,072 in cumulative sales — an average of 489,675 units and $10,082,339 per month. Monthly throughput topped out at 908,000 units in June 2026 and dipped to 248,400 in August 2025, leaving the latest reading 135.5% higher than August 2025.
Purito Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
585K
▼ 35.6% MoM
Monthly Revenue 2026/07
$12M
▼ 36.5% MoM
Top 10 Market Share 2026/07
63.2%
Purito Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purito moisturizer listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 17.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $7,411,800 in July 2026 — 63.2% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purito Moisturizer' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0DWFLY18Y
ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0DFY92NDB
CENTELLIAN 24 Madeca Cream Time Reverse, TECA Anti-Aging Moisturizer | Korean Firming Face Moisturizer with TECA and Centella for Elasticity, Deep Hydration and Skin Barrier Care, 1.69 fl oz
20K
▼ 50.0%vs. prior month
$430K
latest month
12-month trend
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Best Purito Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing purito moisturizer brand in July 2026, moving 110,000 units across 2 ASINs for 29.7% of Top 10 volume. Vanicream follows with 100,000 units (27.0%), ahead of Dr.Althea on 50,000 units (13.5%).
With 8 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
2 ASINs in Top 10
29.7%
Units
110K
Revenue
$2.4M
Avg. price
$23.00
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0DWFLY18Y
$24.00·★4.6·5K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
Vanicream
1 ASIN in Top 10
27.0%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
Dr.Althea
1 ASIN in Top 10
13.5%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.2K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Purito Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DHKSF81K booked 20K units at $18.36, with ▲ 100.0% MoM change. On the growth side, B08Q7LYHSZ leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHKSF81K
celimax Pore+Dark Spot Brightening Cream, 1.18 fl.oz | Niacinamide, Tranexamic Acid, TXA Cream, Pore Minimizer, Hydrating, Dark Spot Remover for Face, Sensitive Skin
Price
$18.36
Rating
4.4
Reviews
3.2K
Latest month sales
B0D4Y6MNTF
PURITO Panthenol 10% Cream for Sensitive Skin, 3.38 fl.oz | Skin Barrier Repair, Face Moisturizer, Blemish-Prone Care, Non-Comedogenic & Vegan, Korean Skincare
Price
$18.00
Rating
4.5
Reviews
3.8K
Latest month sales
B08Q7LYHSZ
Pyunkang Yul PKY Calming Moisture Barrier Cream Instantly Soothes Sensitive Skin, Hyaluronic Acid & Ceramide for Hydration, Vegan, Korean Skincare (1.69 Fl. Oz, 50ml)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.4
Reviews
7.1K
Latest month sales
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