Avene Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Avene sales on Amazon US totaled 726,000 units in July 2026 (▼ 36.7% vs. the prior month), generating an estimated $16,293,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 57.9% of revenue, while a typical listing is priced at $25.63. The keyword itself pulled 40,126 Amazon queries over the same period (▼ 16.2% MoM).
Zooming out to the 12-month window ending July 2026, the avene Top 50 moved 7,775,600 units and $171,398,472 in cumulative sales — an average of 647,967 units and $14,283,206 per month. Monthly throughput topped out at 1,147,000 units in June 2026 and dipped to 391,500 in August 2025, leaving the latest reading 85.4% higher than August 2025.
Avene Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
726K
▼ 36.7% MoM
Monthly Revenue 2026/07
$16.3M
▼ 36.8% MoM
Top 10 Market Share 2026/07
64.7%
Avene Market Share & Sales Concentration on Amazon US — July 2026
The most-sold avene listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 13.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 470,000 units and $9,441,100 in July 2026 — 64.7% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Avene' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
60K
▲ 0.0%vs. prior month
$857.4K
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B0DWFLY18Y
ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
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Best Avene Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vanicream is the best-performing avene brand in July 2026, moving 100,000 units across 1 ASIN for 21.3% of Top 10 volume. La Roche-Posay follows with 100,000 units (21.3%), ahead of ANUA on 90,000 units (19.1%).
With 8 brands splitting the Top 10 and 61.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $22.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vanicream
1 ASIN in Top 10
21.3%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.4K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
La Roche-Posay
2 ASINs in Top 10
21.3%
Units
100K
Revenue
$1.7M
Avg. price
$20.48
B0060OUV5Y
$18.97·★4.7·22.5K revsLa Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Units sold60KB003QXZWYW
$21.99·★4.6·42K revsLa Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
Units sold40K
ANUA
2 ASINs in Top 10
19.1%
Units
90K
Revenue
$1.9M
Avg. price
$22.50
B0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
Trending Avene Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FX418XT8 booked 30K units at $19.34, with ▼ 25.0% MoM change. On the growth side, B0GT6K6BFB leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX418XT8
Arencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
Price
$19.34
Rating
4.4
Reviews
3K
Latest month sales
B00464EC1E
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Price
$41.00
Rating
4.7
Reviews
19.6K
Latest month sales
B0GT6K6BFB
BIAFINE Skin Recovery Emulsion for Face & Body, Ideal for Dry Skin, 1.6 Oz | Hydrating & Soothing Barrier Support for Dry, Sensitive Skin, Lightweight, Hypoallergenic, Multi-Purpose Daily Care
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.4
Reviews
145
Latest month sales
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