Pure Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pure Protein sales on Amazon US totaled 686,000 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $20,615,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.0% of unit volume and 46.9% of revenue, while a typical listing is priced at $33.21. The keyword itself pulled 21,227 Amazon queries over the same period (▲ 4.9% MoM).
Zooming out to the 12-month window ending July 2026, the pure protein Top 50 moved 7,272,200 units and $209,103,816 in cumulative sales — an average of 606,017 units and $17,425,318 per month. Monthly throughput topped out at 854,000 units in June 2026 and dipped to 394,000 in May 2026, leaving the latest reading 18.1% higher than August 2025.
Pure Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
686K
▼ 19.7% MoM
Monthly Revenue 2026/07
$20.6M
▼ 17.8% MoM
Top 10 Market Share 2026/07
51.0%
Pure Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pure protein listing on Amazon US in July 2026 is ASIN B008JGIZGS (Brand: Premier Protein), which sold 60,000 units at $25.17 apiece — equal to 8.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $9,671,200 in July 2026 — 51.0% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pure Protein' on Amazon
July 2026
Is 51.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
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Best Pure Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing pure protein brand in July 2026, moving 170,000 units across 4 ASINs for 48.6% of Top 10 volume. Pure Protein follows with 60,000 units (17.1%), ahead of Optimum Nutrition on 50,000 units (14.3%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.36 to $49.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
4 ASINs in Top 10
48.6%
Units
170K
Revenue
$4.5M
Avg. price
$26.38
B008JGIZGS
$25.17·★4.8·11.4K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB008JGIZNQ
$23.69·★4.8·7.3K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40KB06Y5ZG66K
$29.97·★4.6·28.5K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Pure Protein
2 ASINs in Top 10
17.1%
Units
60K
Revenue
$933.9K
Avg. price
$14.36
B00GJ82VK4
$15.13·★4.5·22.8K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30KB00MNXGSAI
$13.59·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Units sold30K
Optimum Nutrition
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$2.3M
Avg. price
$49.29
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$48.83·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20K
Trending Pure Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06Y5ZG66K booked 20K units at $29.97, with ▲ 100.0% MoM change. On the growth side, B099J2SWXV leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0013OWAB4 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.5K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$35.49
Rating
4.6
Reviews
20.7K
Latest month sales
B0013OWAB4
NOW Foods Sports Nutrition, Whey Protein Isolate, 25 g With BCAAs, Unflavored Powder, 1.2-Pound
Unlock to view ASIN details and product titles
Price
$36.06
Rating
4.4
Reviews
7.1K
Latest month sales
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