Gram Cracker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gram Cracker sales on Amazon US totaled 542,000 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $3,623,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.1% of unit volume and 56.7% of revenue, while a typical listing is priced at $6.08. The keyword itself pulled 13,588 Amazon queries over the same period (▲ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the gram cracker Top 50 moved 6,651,600 units and $46,427,567 in cumulative sales — an average of 554,300 units and $3,868,964 per month. Monthly throughput topped out at 634,200 units in March 2026 and dipped to 366,000 in May 2026, leaving the latest reading 9.6% higher than August 2025.
Gram Cracker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
542K
▼ 13.4% MoM
Monthly Revenue 2026/07
$3.6M
▼ 27.5% MoM
Top 10 Market Share 2026/07
46.1%
Gram Cracker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gram cracker listing on Amazon US in July 2026 is ASIN B07WSTZ95G (Brand: Amazon Saver), which sold 60,000 units at $1.88 apiece — equal to 11.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,054,000 in July 2026 — 46.1% of unit volume and 56.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gram Cracker' on Amazon
July 2026
Is 46.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07WSTZ95G
Amazon Saver, Saltine Crackers, 16 Oz
60K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B082N7TPQP
Ritz RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
20K
▲ 100.0%vs. prior month
$47.4K
latest month
12-month trend
B09H3YCZF1
365 by Whole Foods Market, Organic Golden Round Crackers, 12 Ounce
20K
▲ 0.0%vs. prior month
$85.4K
latest month
12-month trend
B008RLUXI8
Annie's Organic Snack Cracker Variety Pack, 12ct, 11 oz | Cheddar Bunnies, Bunny Grahams & Cheddar Squares (4 of Each), No Artificial Flavors or Synthetic Colors
10K
▼ 50.0%vs. prior month
$77.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gram Cracker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Saver is the best-performing gram cracker brand in July 2026, moving 60,000 units across 1 ASIN for 24.0% of Top 10 volume. Frito Lay follows with 50,000 units (20.0%), ahead of Ritz on 50,000 units (20.0%).
With 9 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.88 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Saver
1 ASIN in Top 10
24.0%
Units
60K
Revenue
$112.8K
Avg. price
$1.88
B07WSTZ95G
$1.88·★4.5·34K revsAmazon Saver, Saltine Crackers, 16 Oz
Units sold60K
Frito Lay
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Ritz
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$299K
Avg. price
$5.98
B082N7TPQP
$5.98·★4.8·37.3K revsRitz RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
Units sold50K
Trending Gram Cracker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0055B5DYW booked 10K units at $5.00, with ▲ 0.0% MoM change. On the growth side, B00XS4DGMO leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B004SCTJE4 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0055B5DYW
Annie's Organic Honey Graham Crackers, 14.4 oz | 10g Whole Grain Per Serving, No Artificial Flavors or Synthetic Colors, No High-Fructose Corn Syrup
Price
$5.00
Rating
4.5
Reviews
3.2K
Latest month sales
B00XS4DGMO
SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)
Price
$3.46
Rating
4.8
Reviews
1.3K
Latest month sales
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Unlock to view ASIN details and product titles
Price
$2.77
Rating
4.8
Reviews
38.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this gram cracker report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card