Pure Encapsulations O.n.e. Multivitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pure Encapsulations O.n.e. Multivitamin sales on Amazon US totaled 208,800 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $7,459,665 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.2% of unit volume and 68.4% of revenue, while a typical listing is priced at $46.25. The keyword itself pulled 27,278 Amazon queries over the same period (▲ 25.4% MoM).
Zooming out to the 12-month window ending July 2026, the pure encapsulations o.n.e. multivitamin Top 50 moved 2,403,500 units and $82,529,526 in cumulative sales — an average of 200,292 units and $6,877,461 per month. Monthly throughput topped out at 239,500 units in June 2026 and dipped to 126,900 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Pure Encapsulations O.n.e. Multivitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.8K
▼ 12.8% MoM
Monthly Revenue 2026/07
$7.5M
▼ 10.0% MoM
Top 10 Market Share 2026/07
74.2%
Pure Encapsulations O.n.e. Multivitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pure encapsulations o.n.e. multivitamin listing on Amazon US in July 2026 is ASIN B001F71XAI (Brand: ONE A DAY), which sold 40,000 units at $13.99 apiece — equal to 19.2% of every unit tracked in this report.
The Top 10 ASINs account for 155,000 units and $5,102,320 in July 2026 — 74.2% of unit volume and 68.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pure Encapsulations O.n.e. Multivitamin' on Amazon
July 2026
Is 74.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00CBYG1L0
Pure Encapsulations O.N.E. Multivitamin, 60 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function*
20K
▼ 33.3%vs. prior month
$942.2K
latest month
12-month trend
B001TSJQVQ
Nature Made Multivitamin for Men Over 50, Mens Multivitamins, 90 Tablets | Mens Multivitamins 50 Plus for Daily Nutritional Support, 90 Day Supply
10K
▲ 0.0%vs. prior month
$101.8K
latest month
12-month trend
B00JYFN6DU
Pure Encapsulations B-Complex Plus, 120 Capsules | B Vitamins Supplement to Support Neurological Health, Cardiovascular Health, Energy Levels and Nervous System Support*
10K
▲ 0.0%vs. prior month
$420K
latest month
12-month trend
B08XNTBLY9
Pure Encapsulations O.N.E. Multivitamin, 30 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Brain Function
10K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pure Encapsulations O.n.e. Multivitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Encapsulations is the best-performing pure encapsulations o.n.e. multivitamin brand in July 2026, moving 48,000 units across 4 ASINs for 31.0% of Top 10 volume. ONE A DAY follows with 40,000 units (25.8%), ahead of THORNE on 40,000 units (25.8%).
With 7 brands splitting the Top 10 and 82.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $51.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Encapsulations
4 ASINs in Top 10
31.0%
Units
48K
Revenue
$2.3M
Avg. price
$51.88
B00CBYG1L0
$48.50·★4.6·10.9K revsPure Encapsulations O.N.E. Multivitamin, 60 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function*
Units sold20KB00JYFN6DU
$42.00·★4.7·11.2K revsPure Encapsulations B-Complex Plus, 120 Capsules | B Vitamins Supplement to Support Neurological Health, Cardiovascular Health, Energy Levels and Nervous System Support*
Units sold10KB08XNTBLY9
$25.00·★4.6·10.9K revsPure Encapsulations O.N.E. Multivitamin, 30 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Brain Function
Units sold10KB01BGZVXC6
$92.00·★4.6·10.9K revsPure Encapsulations O.N.E. Multivitamin, 120 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function*
Units sold8K
ONE A DAY
1 ASIN in Top 10
25.8%
Units
40K
Revenue
$608K
Avg. price
$13.99
B001F71XAI
$13.99·★4.7·58.2K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40K
THORNE
1 ASIN in Top 10
25.8%
Units
40K
Revenue
$1.4M
Avg. price
$36.00
B00FOTMGTU
$36.00·★4.3·7.6K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40K
Trending Pure Encapsulations O.n.e. Multivitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FHYNSJ6M booked 5K units at $39.99, with ▲ 0.0% MoM change. On the growth side, B004GY94BW leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0064QIADI close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHYNSJ6M
Seed DM-02 Daily Multivitamin - for Women & Men - 30-Day Supply with Jar | 100% DV Nutrition - 20 Essential Vitamins & Minerals - Immune, Bone, Hair, Skin & Nail Health - Vegan Capsules
Price
$39.99
Rating
4.2
Reviews
586
Latest month sales
B004GY94BW
Pure Encapsulations Junior Nutrients, 120 Capsules | Kids and Teens Multivitamin, Without Iron, with Calcium, Vitamin D3 and Vitamin C, Non-GMO and Vegetarian
Price
$31.50
Rating
4.6
Reviews
742
Latest month sales
B0064QIADI
Pure Encapsulations Ultra Pure Pack, 30 Packets | Daily Comprehensive Multivitamins, Supports Well-Being*, with Coenzyme Q10, Vitamin C and More, Non-GMO
Unlock to view ASIN details and product titles
Price
$98.00
Rating
4.7
Reviews
179
Latest month sales
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