Pure Encapsulations Multivitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pure Encapsulations Multivitamin sales on Amazon US totaled 396,000 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $14,999,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 46.3% of revenue, while a typical listing is priced at $45.26. The keyword itself pulled 7,857 Amazon queries over the same period (▼ 42.8% MoM).
Zooming out to the 12-month window ending July 2026, the pure encapsulations multivitamin Top 50 moved 4,766,400 units and $170,604,813 in cumulative sales — an average of 397,200 units and $14,217,068 per month. Monthly throughput topped out at 461,100 units in June 2026 and dipped to 253,000 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Pure Encapsulations Multivitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
396K
▼ 14.1% MoM
Monthly Revenue 2026/07
$15M
▼ 11.2% MoM
Top 10 Market Share 2026/07
55.6%
Pure Encapsulations Multivitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pure encapsulations multivitamin listing on Amazon US in July 2026 is ASIN B0058HWV9S (Brand: Pure Encapsulations), which sold 70,000 units at $46.50 apiece — equal to 17.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $6,947,800 in July 2026 — 55.6% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pure Encapsulations Multivitamin' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0058HWV9S
Pure Encapsulations Magnesium (Glycinate), 180 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
70K
▼ 22.2%vs. prior month
$3.3M
latest month
12-month trend
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B00CBYG1L0
Pure Encapsulations O.N.E. Multivitamin, 60 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function*
20K
▼ 33.3%vs. prior month
$942.2K
latest month
12-month trend
B01KE592JU
Vimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules
20K
▲ 0.0%vs. prior month
$417K
latest month
12-month trend
B08LQTJKHR
OLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60 Count | Women's Wellness, Vitamin B12, Omega-3 Fatty Acids, Biotin, Vitamins & Minerals, Gluten & Sugar Free, No Synthetic Flavors
20K
▲ 0.0%vs. prior month
$376.6K
latest month
12-month trend
B005BD8A08
Nature Made Multivitamin for Him, Mens Multivitamin, 90 Tablets | Mens Multivitamins with No Iron for Daily Nutritional Support, Nature Made Multi Mens Vitamins & Minerals, 90 Day Supply
10K
▲ 0.0%vs. prior month
$104.2K
latest month
12-month trend
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Best Pure Encapsulations Multivitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Encapsulations is the best-performing pure encapsulations multivitamin brand in July 2026, moving 120,000 units across 5 ASINs for 54.5% of Top 10 volume. ONE A DAY follows with 40,000 units (18.2%), ahead of Vimerson Health on 20,000 units (9.1%).
With 6 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $36.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Encapsulations
5 ASINs in Top 10
54.5%
Units
120K
Revenue
$5.1M
Avg. price
$36.50
B0058HWV9S
$46.50·★4.7·51K revsPure Encapsulations Magnesium (Glycinate), 180 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
Units sold70KB00CBYG1L0
$48.50·★4.6·10.9K revsPure Encapsulations O.N.E. Multivitamin, 60 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function*
Units sold20KB0058HWV70
$20.50·★4.7·13.9K revsPure Encapsulations Magnesium (Citrate), 90 Capsules | Supplement for Sleep, Heart Health, Brain Health, Bone Health, Energy, Muscles, and Metabolism*, with Premium Magnesium
Units sold10KB00JYFN6DU
$42.00·★4.7·11.2K revsPure Encapsulations B-Complex Plus, 120 Capsules | B Vitamins Supplement to Support Neurological Health, Cardiovascular Health, Energy Levels and Nervous System Support*
Units sold10KB08XNTBLY9
$25.00·★4.6·10.9K revsPure Encapsulations O.N.E. Multivitamin, 30 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Brain Function
Units sold10K
ONE A DAY
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$608K
Avg. price
$13.99
B001F71XAI
$13.99·★4.7·58.3K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40K
Vimerson Health
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$417K
Avg. price
$17.46
B01KE592JU
$17.46·★4.5·32.8K revsVimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules
Units sold20K
Trending Pure Encapsulations Multivitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B004GY94BW leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B00CFBB46Q close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004GY94BW
Pure Encapsulations Junior Nutrients, 120 Capsules | Kids and Teens Multivitamin, Without Iron, with Calcium, Vitamin D3 and Vitamin C, Non-GMO and Vegetarian
Price
$31.50
Rating
4.6
Reviews
742
Latest month sales
B00CFBB46Q
Pure Encapsulations PreNatal Nutrients, 120 Capsules | For Pregnancy and Lactation, Aids Energy and DNA Development*, with Folate, Choline and Iron, Gluten-Free and Non-GMO
Price
$55.00
Rating
4.7
Reviews
1.1K
Latest month sales
B0GVM2WND7
IM8 Daily Ultimate Essentials Powder, Acai and Mixed Berries, 30 Sachets | All-in-One Multivitamin Supplement, 90 Nutrients including CoQ10, Probiotics, Vitamins & Greens, Gluten Free, Vegan
Unlock to view ASIN details and product titles
Price
$115.00
Rating
4.3
Reviews
52
Latest month sales
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