Biotin 5000mcg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin 5000mcg sales on Amazon US totaled 226,300 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $3,674,749 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 65.5% of revenue, while a typical listing is priced at $16.31. The keyword itself pulled 24,718 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the biotin 5000mcg Top 50 moved 2,863,950 units and $46,521,095 in cumulative sales — an average of 238,663 units and $3,876,758 per month. Monthly throughput topped out at 291,500 units in November 2025 and dipped to 133,600 in May 2026, leaving the latest reading 13.4% lower than August 2025.
Biotin 5000mcg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
226.3K
▼ 12.3% MoM
Monthly Revenue 2026/07
$3.7M
▼ 10.8% MoM
Top 10 Market Share 2026/07
66.3%
Biotin 5000mcg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin 5000mcg listing on Amazon US in July 2026 is ASIN B009SZXM4E (Brand: Nature's Bounty), which sold 40,000 units at $7.99 apiece — equal to 17.7% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $2,408,480 in July 2026 — 66.3% of unit volume and 65.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin 5000mcg' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B009SZXM4E
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
40K
▼ 20.0%vs. prior month
$328.4K
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01AMJCHB8
Nutricost Biotin (Vitamin B7) 10,000mcg (10mg), 240 Capsules, Quick Release | Vegetarian, Gluten Free, GMO-Free
10K
▲ 25.0%vs. prior month
$109.5K
latest month
12-month trend
B0719HYML3
Amazon Elements Vegan Biotin 5000 mcg for Hair, Skin, and Nails, 130 Capsules, 4 Month Supply (Packaging may vary)
10K
▲ 11.1%vs. prior month
$51.4K
latest month
12-month trend
B0DPMZFJ58
Biotin Gummies for Hair Growth Support - for Women & Men - Berry, 60 Gummy | Biotin 10000mcg, Collagen, Keratin, Hyaluronic Acid, B-Complex, Saw Palmetto - Hair, Skin & Nail Strengt Support - Sugar-Free
10K
▲ 0.0%vs. prior month
$206.8K
latest month
12-month trend
B00T56FQAE
Sports Research Biotin 10,000mcg w/Coconut Oil, 120 Count Plantgels™ | Max Strength Vegan Biotin (Vitamin B7) for Healthy Skin and Hair Support | Non-GMO, Gluten & Soy-Free, 120 Servings
9K
▼ 10.0%vs. prior month
$179.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Biotin 5000mcg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing biotin 5000mcg brand in July 2026, moving 56,000 units across 3 ASINs for 37.3% of Top 10 volume. NUTRAHARMONY follows with 50,000 units (33.3%), ahead of Nutricost on 10,000 units (6.7%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $21.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
3 ASINs in Top 10
37.3%
Units
56K
Revenue
$550.8K
Avg. price
$11.32
B009SZXM4E
$7.99·★4.7·122.3K revsNature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
Units sold40KB0BWZTV1V7
$13.99·★4.4·4.8K revsNature's Bounty Optimal Solutions Hair Growth Vitamin Supplement, 30 Count | Lustriva, 10,000 mcg Biotin plus Silicon & Arginine, 30 Capsules, 1 Per Day, 1 Month Supply
Units sold9KB0CNQCF134
$11.98·★4.7·122.3K revsNature's Bounty Biotin Hair Skin and Nails Vitamins, 180 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg, Rapid Release
Units sold7K
NUTRAHARMONY
2 ASINs in Top 10
33.3%
Units
50K
Revenue
$1.3M
Avg. price
$21.55
B09RKDGYJD
$25.19·★4.5·19K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40KB0DPMZFJ58
$17.90·★4.5·2.1K revsBiotin Gummies for Hair Growth Support - for Women & Men - Berry, 60 Gummy | Biotin 10000mcg, Collagen, Keratin, Hyaluronic Acid, B-Complex, Saw Palmetto - Hair, Skin & Nail Strengt Support - Sugar-Free
Units sold10K
Nutricost
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$109.5K
Avg. price
$9.99
B01AMJCHB8
$9.99·★4.7·18.6K revsNutricost Biotin (Vitamin B7) 10,000mcg (10mg), 240 Capsules, Quick Release | Vegetarian, Gluten Free, GMO-Free
Units sold10K
Trending Biotin 5000mcg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNQCF134 booked 7K units at $11.98, with ▲ 40.0% MoM change. On the growth side, B0FJ8RZ55V leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B01AMJCHB8 close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNQCF134
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 180 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg, Rapid Release
Price
$11.98
Rating
4.7
Reviews
122.3K
Latest month sales
B0FJ8RZ55V
Biotin with Hyaluronic Acid, Keratin and Collagen Supplement - 60 Capsules | StrongVit 10000mcg of Biotin for Hair Growth Women & Men - Hair Skin and Nails Vitamins B1, B2, B3, B6 & B7, USA Lab Tested
Price
$9.94
Rating
4.6
Reviews
473
Latest month sales
B01AMJCHB8
Nutricost Biotin (Vitamin B7) 10,000mcg (10mg), 240 Capsules, Quick Release | Vegetarian, Gluten Free, GMO-Free
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
18.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this biotin 5000mcg report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card