Puppy Teething Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Puppy Teething Toys sales on Amazon US totaled 317,000 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $3,383,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 31.7% of revenue, while a typical listing is priced at $11.68. The keyword itself pulled 59,709 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the puppy teething toys Top 50 moved 3,785,650 units and $41,324,308 in cumulative sales — an average of 315,471 units and $3,443,692 per month. Monthly throughput topped out at 556,750 units in December 2025 and dipped to 168,000 in May 2026, leaving the latest reading 1.2% higher than August 2025.
Puppy Teething Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
317K
▼ 1.3% MoM
Monthly Revenue 2026/07
$3.4M
▼ 0.7% MoM
Top 10 Market Share 2026/07
40.7%
Puppy Teething Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold puppy teething toys listing on Amazon US in July 2026 is ASIN B00CPDWT2M (Brand: Benebone), which sold 30,000 units at $10.87 apiece — equal to 9.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $1,073,070 in July 2026 — 40.7% of unit volume and 31.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Puppy Teething Toys' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00CPDWT2M
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
30K
▲ 0.0%vs. prior month
$327.3K
latest month
12-month trend
B07FD8BMDX
Nylabone Healthy Edibles Puppy Dog Treats Variety Pack, 3 Count | Roast beef, turkey & apple, bacon flavor, natural puppy treats, made in USA, highly digestible, for x-small dogs up to 15 lbs
20K
▲ 0.0%vs. prior month
$86.6K
latest month
12-month trend
B0009YJ3QE
Cool Teething Stick Dental Dog Chew Toy, Soak & Freeze, 8.5" | Massages Gums, Cooling & Crunchy When Frozen, Multi-Textured, Toss & Fetch, Moderate Chewers, Small Dogs & Teething Puppies
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B00X6THK82
N-Bone Puppy Teething Rings, Chicken Flavor, Natural Puppy Teething Chews & Chew Treats, Helps Soothe Teething Gums, Calcium Enriched, 6 Rings
10K
▲ 0.0%vs. prior month
$85K
latest month
12-month trend
B09BBM5CX8
Best Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Yellow | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
10K
▼ 50.0%vs. prior month
$67.9K
latest month
12-month trend
B09R6PPRMH
N-Bone Puppy Teething Sticks, Peanut Butter Flavor, Natural Puppy Chew Sticks & Teething Treats, SQF Certified, Made with Rice Flour for Easy Digestion, Calcium Enriched (3.7oz)
10K
▲ 25.0%vs. prior month
$51.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Puppy Teething Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benebone is the best-performing puppy teething toys brand in July 2026, moving 30,000 units across 1 ASIN for 23.3% of Top 10 volume. Nylabone follows with 20,000 units (15.5%), ahead of N-Bone on 20,000 units (15.5%).
Volume is spread across 9 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.33 to $10.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benebone
1 ASIN in Top 10
23.3%
Units
30K
Revenue
$327.3K
Avg. price
$10.87
B00CPDWT2M
$10.87·★4.5·109.3K revsBenebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Super Chewer, Made in USA, Dog Bones, Long-Lasting, A Size for Every Dog, Keeps Them Busy
Units sold30K
Nylabone
1 ASIN in Top 10
15.5%
Units
20K
Revenue
$86.6K
Avg. price
$4.33
B07FD8BMDX
$4.33·★4.5·12.1K revsNylabone Healthy Edibles Puppy Dog Treats Variety Pack, 3 Count | Roast beef, turkey & apple, bacon flavor, natural puppy treats, made in USA, highly digestible, for x-small dogs up to 15 lbs
Units sold20K
N-Bone
2 ASINs in Top 10
15.5%
Units
20K
Revenue
$136.2K
Avg. price
$6.93
B00X6THK82
$8.50·★4.5·39.7K revsN-Bone Puppy Teething Rings, Chicken Flavor, Natural Puppy Teething Chews & Chew Treats, Helps Soothe Teething Gums, Calcium Enriched, 6 Rings
Units sold10KB09R6PPRMH
$5.36·★4.4·4.5K revsN-Bone Puppy Teething Sticks, Peanut Butter Flavor, Natural Puppy Chew Sticks & Teething Treats, SQF Certified, Made with Rice Flour for Easy Digestion, Calcium Enriched (3.7oz)
Units sold10K
Trending Puppy Teething Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09R6PPRMH booked 10K units at $5.36, with ▲ 25.0% MoM change. On the growth side, B07MJVM62C leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09R6PPRMH
N-Bone Puppy Teething Sticks, Peanut Butter Flavor, Natural Puppy Chew Sticks & Teething Treats, SQF Certified, Made with Rice Flour for Easy Digestion, Calcium Enriched (3.7oz)
Price
$5.36
Rating
4.4
Reviews
4.5K
Latest month sales
B0CGN1B9TP
WinTour Tough Dog Toys for Aggressive Chewers, Indestructible Dog Chew Toys | Squeaky Durable Chew Toys for Medium & Large Breeds, Dog Toy to Keep Them Busy, Reduce Boredom,Teeth Cleaning, Bacon Flavor
Price
$9.99
Rating
4.2
Reviews
8.9K
Latest month sales
B07MJVM62C
Nylabone Puppy Chew 2-in-1 Teething Freezer Bone Dog Chew Toy, Small | Peanut butter flavor, teething toys for puppies, puppy teething freezable to soothe sore gums, for small puppies up to 25 lbs
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
15.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this puppy teething toys report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card