Kong Dog Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kong Dog Toys sales on Amazon US totaled 113,500 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $1,401,411 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.0% of unit volume and 51.1% of revenue, while a typical listing is priced at $14.73. The keyword itself pulled 108,570 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the kong dog toys Top 50 moved 1,359,100 units and $17,270,455 in cumulative sales — an average of 113,258 units and $1,439,205 per month. Monthly throughput topped out at 218,050 units in December 2025 and dipped to 61,850 in May 2026, leaving the latest reading 11.6% higher than August 2025.
Kong Dog Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
113.5K
▲ 3.5% MoM
Monthly Revenue 2026/07
$1.4M
▲ 0.7% MoM
Top 10 Market Share 2026/07
59.0%
Kong Dog Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kong dog toys listing on Amazon US in July 2026 is ASIN B09BBL8T4Z (Brand: Best Pet Supplies), which sold 10,000 units at $5.99 apiece — equal to 8.8% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $716,020 in July 2026 — 59.0% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kong Dog Toys' on Amazon
July 2026
Is 59.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09BBL8T4Z
Best Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Blue | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
10K
▲ 11.1%vs. prior month
$59.9K
latest month
12-month trend
B0BHN7K52L
Jeefome Dog Toys for Aggressive Chewers: Tough,Indestructible Chew Toy | Teeth Cleaning Alligator Toy for Small Medium Large Breed,Long Lating Fun,Keep Them Busy
10K
▲ 11.1%vs. prior month
$100.8K
latest month
12-month trend
B0DHG69418
Frienhund Tough Dog Toys for Aggressive Chewers 3 Pack, Indestructible Dog Toys for Large Dogs, Dog Chew Toys, Aggressive Chew Toys to Keep Them Busy, Dog Toy for 30-75lbs Medium/Large Breeds
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B073SZNNRT
KONG Ring, Natural Rubber Chew Toy for Dental Health, for Small/Medium Dogs | KONG Natural Rubber Ring Toy That Supports Healthy Chewing Habits, Dog Dental Health & Natural Play Instincts
7K
▲ 0.0%vs. prior month
$45.2K
latest month
12-month trend
B0002AR18C
KONG Puppy, Natural Rubber Teething Chew Toy, for Small Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
7K
▲ 16.7%vs. prior month
$52.2K
latest month
12-month trend
B000BRTADK
KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
7K
▼ 12.5%vs. prior month
$97.7K
latest month
12-month trend
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Best Kong Dog Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KONG is the best-performing kong dog toys brand in July 2026, moving 37,000 units across 7 ASINs for 55.2% of Top 10 volume. Best Pet Supplies follows with 10,000 units (14.9%), ahead of Jeefome on 10,000 units (14.9%).
With 4 brands splitting the Top 10 and 85.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $12.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KONG
7 ASINs in Top 10
55.2%
Units
37K
Revenue
$421K
Avg. price
$12.11
B073SZNNRT
$6.46·★4.5·14.7K revsKONG Ring, Natural Rubber Chew Toy for Dental Health, for Small/Medium Dogs | KONG Natural Rubber Ring Toy That Supports Healthy Chewing Habits, Dog Dental Health & Natural Play Instincts
Units sold7KB0002AR18C
$7.46·★4.6·53K revsKONG Puppy, Natural Rubber Teething Chew Toy, for Small Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
Units sold7KB000BRTADK
$13.96·★4.4·34.3K revsKONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
Units sold7KB0002AR0I8
$13.96·★4.6·93.1K revsKONG Classic Stuffable Dog Toy, Natural Rubber Chew, for Large Dogs | Treat-Filling Fetch & Chew Toy with Erratic Bounce, Made from KONG Durable Natural Rubber for Extended Playtime
Units sold6KB000AYN7LU
$11.03·★4.6·93.1K revsKONG Classic Stuffable Dog Toy, Natural Rubber Chew, for Medium Dogs | Treat-Filling Fetch & Chew Toy with Erratic Bounce, Made from KONG Durable Natural Rubber for Extended Playtime
Units sold4KB0002AR0II
$14.96·★4.6·32.8K revsKONG Extreme Dog Toy, Durable Natural Rubber Chew, for Large Dogs | Treat-Filling Chew & Fetch Toy with Erratic Bounce, Made from KONG's Most Durable Natural Rubber for Power Chewers
Units sold3KB00B4UR08K
$16.96·★4.1·34.5K revsKong Wild Knots Bear, Knotted Rope Plush Toy, for Medium/Large Dogs | Soft Plush Bear with Internal Knotted Ropes & Minimal Stuffing for Less Mess During Play, Color May Vary
Units sold3K
Best Pet Supplies
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B09BBL8T4Z
$5.99·★4.3·54.4K revsBest Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Blue | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
Units sold10K
Jeefome
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$100.8K
Avg. price
$9.99
B0BHN7K52L
$9.99·★4.0·11.1K revsJeefome Dog Toys for Aggressive Chewers: Tough,Indestructible Chew Toy | Teeth Cleaning Alligator Toy for Small Medium Large Breed,Long Lating Fun,Keep Them Busy
Units sold10K
Trending Kong Dog Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00B4UR08K booked 3K units at $16.96, with ▲ 50.0% MoM change. On the growth side, B0DXG18HHW leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FPSYLYLC close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00B4UR08K
Kong Wild Knots Bear, Knotted Rope Plush Toy, for Medium/Large Dogs | Soft Plush Bear with Internal Knotted Ropes & Minimal Stuffing for Less Mess During Play, Color May Vary
Price
$16.96
Rating
4.1
Reviews
34.5K
Latest month sales
B0DXG18HHW
KONG FlexBall Interactive Fetch Toy, Floats in Water, for X-Large Dogs | Durable Interactive Fetch Ball with Easy-Grip Ridges That Floats in Water, Built for Long Outdoor Play
Price
$22.96
Rating
4.0
Reviews
132
Latest month sales
B0FPSYLYLC
KONG Air Dog SqueakAir Dog Toy Tennis Balls, Medium (6 Pack)
Unlock to view ASIN details and product titles
Price
$15.97
Rating
4.4
Reviews
671
Latest month sales
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