Punch Needle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Punch Needle sales on Amazon US totaled 27,600 units in July 2026 (▲ 8.0% vs. the prior month), generating an estimated $307,458 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.0% of unit volume and 75.0% of revenue, while a typical listing is priced at $15.44. The keyword itself pulled 16,947 Amazon queries over the same period (▲ 18.2% MoM).

Zooming out to the 12-month window ending July 2026, the punch needle Top 50 moved 344,650 units and $4,034,392 in cumulative sales — an average of 28,721 units and $336,199 per month. Monthly throughput topped out at 42,700 units in December 2025 and dipped to 13,300 in May 2026, leaving the latest reading 16.7% higher than August 2025.

344.6KTotal units sold · Last 12 months
$4MTotal revenue · Last 12 months
16.9K▲ 18.2% MoM
Monthly search volume
$15.44Avg. price · July 2026

Punch Needle Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales23.6K
Revenue$231.9K

2025/09

Sales28K
Revenue$277.9K

2025/10

Sales25.2K
Revenue$283.9K

2025/11

Sales39.8K
Revenue$453.7K

2025/12

Sales42.7K
Revenue$638.4K

2026/01

Sales35.8K
Revenue$446.7K

2026/02

Sales31.3K
Revenue$381.5K

2026/03

Sales25.6K
Revenue$298.1K

2026/04

Sales26.3K
Revenue$293.2K

2026/05

Sales13.3K
Revenue$147.8K

2026/06

Sales25.6K
Revenue$273.8K
27.6K

2026/07

Sales27.6K
Revenue$307.5K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

27.6K

▲ 8.0% MoM

Monthly Revenue 2026/07

$307.5K

▲ 12.3% MoM

Top 10 Market Share 2026/07

83.0%

See the Top 10 ASINs driving 83.0% of sales

Punch Needle Market Share & Sales Concentration on Amazon US — July 2026

The most-sold punch needle listing on Amazon US in July 2026 is ASIN B094H9S6W7 (Brand: JollMono), which sold 6,000 units at $6.99 apiece — equal to 21.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 22,900 units and $230,462 in July 2026 — 83.0% of unit volume and 75.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Punch Needle' on Amazon

July 2026
ASINSIGHT Logo
83.0% Volume Share 22.9K units sold
75.0% Revenue Share $230.5K estimated
Free Beta

Is 83.0% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B094H9S6W7 21.7%
B0B3SVK41Z 14.5%
B0CZHKSSL4 14.5%
B0CHB11F32 14.5%
B0DMHY2HF3 7.2%
Others 27.5%
#1
Premium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders

B094H9S6W7

Premium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders

$6.99· 4.6·4.9K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$46.6K

latest month

Monthly Trend

12-month trend

#2
BAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting

B0B3SVK41Z

BAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting

$12.99· 4.7·3K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$40K

latest month

Monthly Trend

12-month trend

#3
CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers

B0CZHKSSL4

CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers

$13.99· 4.3·1.5K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$48.7K

latest month

Monthly Trend

12-month trend

#4
Caydo 6 Pieces Embroidery Hoops with 16 Pieces Needles, 3 Inch to 10 Inch | Cross Stitch Hoop Small Embroidery Hoop Set for Embroidery, Punch Needle, Craft Sewing and Ornaments

B0CHB11F32

Caydo 6 Pieces Embroidery Hoops with 16 Pieces Needles, 3 Inch to 10 Inch | Cross Stitch Hoop Small Embroidery Hoop Set for Embroidery, Punch Needle, Craft Sewing and Ornaments

$6.49· 4.6·1.2K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$24K

latest month

Monthly Trend

12-month trend

#5
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers

B0DMHY2HF3

CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers

$16.99· 4.4·494 reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$32.2K

latest month

Monthly Trend

12-month trend

#6
DIY Punch Needle Kits Highland Cow with Daisy Flower with Hoop 20x20cm-1 | with Pattern Stamped Easy for Beginners Embroidery Punch Needle Starter Craft Set for Adults Festival Gift and Decoration

B0DN69YJGP

DIY Punch Needle Kits Highland Cow with Daisy Flower with Hoop 20x20cm-1 | with Pattern Stamped Easy for Beginners Embroidery Punch Needle Starter Craft Set for Adults Festival Gift and Decoration

$13.66· 4.0·820 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$13.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Punch Needle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

CYANFOUR is the best-performing punch needle brand in July 2026, moving 6,600 units across 3 ASINs for 28.8% of Top 10 volume. JollMono follows with 6,000 units (26.2%), ahead of BAGERLA on 4,000 units (17.5%).

With 7 brands splitting the Top 10 and 72.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $12.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.8%
26.2%
17.5%
27.5%
CYANFOUR
JollMono
BAGERLA
Other brands
1

CYANFOUR

3 ASINs in Top 10

28.8%

Units

6.6K

Revenue

$87K

Avg. price

$12.99

  • CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers

    B0CZHKSSL4

    $13.99·4.3·1.5K revs

    CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers

    Units sold4K
  • CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers

    B0DMHY2HF3

    $16.99·4.4·494 revs

    CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers

    Units sold2K
  • CYANFOUR Punch Needle Kit for Beginners, Highland Cow Punch Needle Kits | Craft Kits for Adults with 2 Pre-Printed Fabrics, Embroidery Hoop, Threads, DIY Gift and Home Decor 20 * 20cm

    B0FG2W27DJ

    $7.99·4.1·230 revs

    CYANFOUR Punch Needle Kit for Beginners, Highland Cow Punch Needle Kits | Craft Kits for Adults with 2 Pre-Printed Fabrics, Embroidery Hoop, Threads, DIY Gift and Home Decor 20 * 20cm

    Units sold600
2

JollMono

1 ASIN in Top 10

26.2%

Units

6K

Revenue

$46.6K

Avg. price

$6.99

  • Premium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders

    B094H9S6W7

    $6.99·4.6·4.9K revs

    Premium Large Eye, Large Gauge Needles for Hand Sewing - Assorted Sizes, Including Embroidery - 25/50 PCs with 2 Threaders

    Units sold6K
3

BAGERLA

1 ASIN in Top 10

17.5%

Units

4K

Revenue

$40K

Avg. price

$12.99

  • BAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting

    B0B3SVK41Z

    $12.99·4.7·3K revs

    BAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting

    Units sold4K

One Amazon dataset. Two ways to use it.

Every number in this punch needle report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|