Punch Needle Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Punch Needle Kit sales on Amazon US totaled 21,150 units in July 2026 (▲ 11.0% vs. the prior month), generating an estimated $293,078 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.5% of unit volume and 73.1% of revenue, while a typical listing is priced at $16.73. The keyword itself pulled 50,706 Amazon queries over the same period (▲ 25.3% MoM).
Zooming out to the 12-month window ending July 2026, the punch needle kit Top 50 moved 293,800 units and $4,435,285 in cumulative sales — an average of 24,483 units and $369,607 per month. Monthly throughput topped out at 40,150 units in December 2025 and dipped to 10,900 in May 2026, leaving the latest reading 10.4% higher than August 2025.
Punch Needle Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.1K
▲ 11.0% MoM
Monthly Revenue 2026/07
$293.1K
▲ 11.3% MoM
Top 10 Market Share 2026/07
78.5%
Punch Needle Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold punch needle kit listing on Amazon US in July 2026 is ASIN B0B3SVK41Z (Brand: BAGERLA), which sold 4,000 units at $9.99 apiece — equal to 18.9% of every unit tracked in this report.
The Top 10 ASINs account for 16,600 units and $214,154 in July 2026 — 78.5% of unit volume and 73.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Punch Needle Kit' on Amazon
July 2026
Is 78.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B3SVK41Z
BAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting
4K
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
B0CZHKSSL4
CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers
4K
▲ 33.3%vs. prior month
$48.7K
latest month
12-month trend
B0C448JY95
Red Heart Craft Kit, Yarn for Crocheting and Knitting | #4 Medium Worsted Weight 100% Acrylic Yarn Kit for Amigurumi Projects, 12 Colors, 93 yards, 50g/1.7oz
2K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0DMHY2HF3
CYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers
2K
▲ 100.0%vs. prior month
$32.2K
latest month
12-month trend
B0C3ZVKB46
ETSPIL Embroidery Kit for Beginners, 4K Step-by-Step Video, Adults, Gift | 33 Stitches, No-Wash Pre-Printed Pattern, Magnetic Needle Minder, Bound Guide & Storage Tube - Calming Craft for Women
1K
▲ 0.0%vs. prior month
$17.3K
latest month
12-month trend
B07JNS1ZF7
HORUSDY 9 Pieces Roll Pin Punch Set, Removing Repair Tool with Holder for Automotive, Watch Repair, Jewelry and Craft
1K
▲ 0.0%vs. prior month
$11.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Punch Needle Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CYANFOUR is the best-performing punch needle kit brand in July 2026, moving 6,600 units across 3 ASINs for 39.8% of Top 10 volume. BAGERLA follows with 4,000 units (24.1%), ahead of Red Heart on 2,000 units (12.0%).
With 8 brands splitting the Top 10 and 75.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CYANFOUR
3 ASINs in Top 10
39.8%
Units
6.6K
Revenue
$87K
Avg. price
$12.99
B0CZHKSSL4
$13.99·★4.4·1.5K revsCYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers
Units sold4KB0DMHY2HF3
$16.99·★4.4·493 revsCYANFOUR 5 Pack Beginner Embroidery Kit for Adults with Video & Instruction | Easy to Learn Floral Embroidery Patterns, Includes Multiple Accessories, Gift for Craft Lovers
Units sold2KB0FG2W27DJ
$7.99·★4.1·227 revsCYANFOUR Punch Needle Kit for Beginners, Highland Cow Punch Needle Kits | Craft Kits for Adults with 2 Pre-Printed Fabrics, Embroidery Hoop, Threads, DIY Gift and Home Decor 20 * 20cm
Units sold600
BAGERLA
1 ASIN in Top 10
24.1%
Units
4K
Revenue
$40K
Avg. price
$9.99
B0B3SVK41Z
$9.99·★4.7·3K revsBAGERLA Heavy Duty Sewing Kit, Needle and Thread Kit with Upholstery Thread Needles Sewing Awl Seam Ripper for Car Seats Carpets Shoes Backpacks DIY Crafting
Units sold4K
Red Heart
1 ASIN in Top 10
12.0%
Units
2K
Revenue
$30K
Avg. price
$14.99
B0C448JY95
$14.99·★4.4·2.6K revsRed Heart Craft Kit, Yarn for Crocheting and Knitting | #4 Medium Worsted Weight 100% Acrylic Yarn Kit for Amigurumi Projects, 12 Colors, 93 yards, 50g/1.7oz
Units sold2K
Trending Punch Needle Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D3BTQJM2 booked 400 units at $7.99, with ▲ 100.0% MoM change. On the growth side, B0DN6CGTZL leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DYCLN337 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3BTQJM2
AUGSUN 13Pcs Punch Needle Kit for Craft Beginner Punch Embroidery Kit | Adjustable Needles Length, Punch Needle Tool, Wood Handle Embroidery Pen, Floss Cross Stitching Accessories
Price
$7.99
Rating
3.5
Reviews
225
Latest month sales
B0DN6CGTZL
DIY Punch Needle Kits Santa Claus with Hoop 20x20cm-9 | with Pattern Stamped Easy for Beginners Embroidery Punch Needle Starter Craft Set for Adults Festival Gift and Decoration
Price
$13.96
Rating
4.1
Reviews
238
Latest month sales
B0DYCLN337
Punch Needle Kits for Beginners Hummingbird Flying in Flowers 20x20cm-13 | Easy for Beginners Adults Punch Needle Embroidery Set with Hoop Stamped Pattern Needlework for Craft Lovers and Home Decor
Unlock to view ASIN details and product titles
Price
$15.88
Rating
4.1
Reviews
264
Latest month sales
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