Pul Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pul sales on Amazon US totaled 9,200 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $122,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 92.4% of unit volume and 91.3% of revenue, while a typical listing is priced at $16.27. The keyword itself pulled 57,404 Amazon queries over the same period (▲ 61.7% MoM).
Zooming out to the 12-month window ending July 2026, the pul Top 50 moved 95,300 units and $1,216,072 in cumulative sales — an average of 7,942 units and $101,339 per month. Monthly throughput topped out at 11,200 units in June 2026 and dipped to 5,500 in May 2026, leaving the latest reading 16.5% higher than August 2025.
Pul Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.2K
▼ 17.9% MoM
Monthly Revenue 2026/07
$122.3K
▼ 14.4% MoM
Top 10 Market Share 2026/07
92.4%
Pul Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pul listing on Amazon US in July 2026 is ASIN B08L449VZJ (Brand: The Pultool), which sold 2,000 units at $18.95 apiece — equal to 21.7% of every unit tracked in this report.
The Top 10 ASINs account for 8,500 units and $111,672 in July 2026 — 92.4% of unit volume and 91.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pul' on Amazon
July 2026
Is 92.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08L449VZJ
PUL Retainer Cleaner Tablets - Aligner Cleaner for Invisalign and Clear Aligners, Daily Retainer Cleaning Tablets and Denture Cleaner Tablets - Removes Odor, Stains and Plaque - 96 Day Supply
2K
▼ 33.3%vs. prior month
$37.9K
latest month
12-month trend
B093JZ548S
PUL Retainer Cleaner Tablets - Aligner Cleaner for Invisalign and Clear Aligners, Daily Retainer Cleaning Tablets and Denture Cleaner Tablets - Removes Odor, Stains and Plaque - 30 Day Supply
2K
▲ 0.0%vs. prior month
$19.8K
latest month
12-month trend
B0C8FB769M
Eastanbul Aleppo Pepper, Aleppo Pepper Flakes, Turkish Pul Biber, 5.3oz | Aleppo for Mediterranean & Middle Eastern Dishes, Crushed Turkish Red Biber Flakes, Delicious Chili, Vegan, Gluten Free
1K
▲ 0.0%vs. prior month
$7K
latest month
12-month trend
B07YCTSC1D
PUL Pack of 2 Aligner Removal Tool – Invisalign Remover Tool & Retainer Hook for Clear Aligners, Trays & Night Guards – Reusable Invisalign Accessories, Aligner Hooks & Retainer Removal Hook – Blue
1K
▼ 50.0%vs. prior month
$7K
latest month
12-month trend
B0DQ251H81
PUL Pack of 2 Aligner Removal Tool – Invisalign Remover Tool & Retainer Hook for Clear Aligners, Trays & Night Guards – Reusable Invisalign Accessories, Aligner Hooks & Retainer Removal Hook – Purple
800
▲ 14.3%vs. prior month
$5.6K
latest month
12-month trend
B0DQ1YNKH6
PUL 2-in-1 Aligner Removal Tool and Chewies for Invisalign Aligners, Retainers and Trays - Patented Invisalign Remover Tool for Easy Removal & Secure Fit - Pack of 2, Purple
400
▲ 33.3%vs. prior month
$8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pul Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
The Pultool is the best-performing pul brand in July 2026, moving 7,500 units across 9 ASINs for 88.2% of Top 10 volume. Eastanbul follows with 1,000 units (11.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $17.02, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Pultool
9 ASINs in Top 10
88.2%
Units
7.5K
Revenue
$104.7K
Avg. price
$17.02
B08L449VZJ
$18.95·★4.7·1.5K revsPUL Retainer Cleaner Tablets - Aligner Cleaner for Invisalign and Clear Aligners, Daily Retainer Cleaning Tablets and Denture Cleaner Tablets - Removes Odor, Stains and Plaque - 96 Day Supply
Units sold2KB093JZ548S
$9.58·★4.7·1.5K revsPUL Retainer Cleaner Tablets - Aligner Cleaner for Invisalign and Clear Aligners, Daily Retainer Cleaning Tablets and Denture Cleaner Tablets - Removes Odor, Stains and Plaque - 30 Day Supply
Units sold2KB07YCTSC1D
$7.95·★4.6·2.7K revsPUL Pack of 2 Aligner Removal Tool – Invisalign Remover Tool & Retainer Hook for Clear Aligners, Trays & Night Guards – Reusable Invisalign Accessories, Aligner Hooks & Retainer Removal Hook – Blue
Units sold1KB0DQ251H81
$7.95·★4.6·2.7K revsPUL Pack of 2 Aligner Removal Tool – Invisalign Remover Tool & Retainer Hook for Clear Aligners, Trays & Night Guards – Reusable Invisalign Accessories, Aligner Hooks & Retainer Removal Hook – Purple
Units sold800B0DQ1YNKH6
$19.95·★4.7·714 revsPUL 2-in-1 Aligner Removal Tool and Chewies for Invisalign Aligners, Retainers and Trays - Patented Invisalign Remover Tool for Easy Removal & Secure Fit - Pack of 2, Purple
Units sold400B08L4452WC
$15.95·★4.5·1K revsPUL Mint Dental Floss Picks – Biodegradable Floss Sticks with Shred-Resistant Teeth Floss, Fluoride Free Dental Flossers for Adults & Kids, Minty Fresh Dental Floss Picks – 200 Count
Units sold400B09BMJ149P
$12.97·★4.6·1.4K revsPUL Retainer Case for Invisalign & Clear Aligners - Slim Clear Aligner Case with Secure Magnetic Closure - Travel Retainer Holder for Invisalign Accessories, Mouth Guards & Dentures - Gray
Units sold400B0F4F1Q3YN
$29.95·★4.6·1.4K revsPUL Aligner Care Convenience Kit – Case + 2-in-1 Tool for Invisalign, Retainers, Partial Dentures, Mouth & Night Guards & More – Purple Case & 2-Pack of Purple Aligner Seating Chewie & Removal Tool
Units sold300B0F4DXVDR2
$29.95·★4.6·1.4K revsPUL Aligner Care Convenience Kit – Case + 2-in-1 Tool for Invisalign, Retainers, Partial Dentures, Mouth & Night Guards & More – Gray Case & 2-Pack of Blue Aligner Seating Chewie & Removal Tool
Units sold200
Eastanbul
1 ASIN in Top 10
11.8%
Units
1K
Revenue
$7K
Avg. price
$6.98
B0C8FB769M
$6.98·★4.5·791 revsEastanbul Aleppo Pepper, Aleppo Pepper Flakes, Turkish Pul Biber, 5.3oz | Aleppo for Mediterranean & Middle Eastern Dishes, Crushed Turkish Red Biber Flakes, Delicious Chili, Vegan, Gluten Free
Units sold1K
Trending Pul Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F4DXVDR2 booked 200 units at $29.95, with ▲ 100.0% MoM change. On the growth side, B0F4F1Q3YN leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0DQ1YNKH6 close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F4DXVDR2
PUL Aligner Care Convenience Kit – Case + 2-in-1 Tool for Invisalign, Retainers, Partial Dentures, Mouth & Night Guards & More – Gray Case & 2-Pack of Blue Aligner Seating Chewie & Removal Tool
Price
$29.95
Rating
4.6
Reviews
1.4K
Latest month sales
B0F4F1Q3YN
PUL Aligner Care Convenience Kit – Case + 2-in-1 Tool for Invisalign, Retainers, Partial Dentures, Mouth & Night Guards & More – Purple Case & 2-Pack of Purple Aligner Seating Chewie & Removal Tool
Price
$29.95
Rating
4.6
Reviews
1.4K
Latest month sales
B0DQ1YNKH6
PUL 2-in-1 Aligner Removal Tool and Chewies for Invisalign Aligners, Retainers and Trays - Patented Invisalign Remover Tool for Easy Removal & Secure Fit - Pack of 2, Purple
Unlock to view ASIN details and product titles
Price
$19.95
Rating
4.7
Reviews
714
Latest month sales
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