Braces Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Braces sales on Amazon US totaled 472,000 units in July 2026 (▲ 7.8% vs. the prior month), generating an estimated $8,409,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.5% of unit volume and 47.3% of revenue, while a typical listing is priced at $17.59. The keyword itself pulled 24,246 Amazon queries over the same period (▼ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the braces Top 50 moved 4,743,700 units and $83,535,471 in cumulative sales — an average of 395,308 units and $6,961,289 per month. Monthly throughput topped out at 472,000 units in July 2026 and dipped to 248,800 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Braces Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
472K
▲ 7.8% MoM
Monthly Revenue 2026/07
$8.4M
▲ 11.3% MoM
Top 10 Market Share 2026/07
44.5%
Braces Market Share & Sales Concentration on Amazon US — July 2026
The most-sold braces listing on Amazon US in July 2026 is ASIN B0BG52SJ5N (Brand: COSLUS), which sold 70,000 units at $29.93 apiece — equal to 14.8% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $3,978,100 in July 2026 — 44.5% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Braces' on Amazon
July 2026
Is 44.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BG52SJ5N
COSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
70K
▲ 40.0%vs. prior month
$2.1M
latest month
12-month trend
B074W58X3F
Oral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
30K
▲ 0.0%vs. prior month
$212.4K
latest month
12-month trend
B07DLFP8Q5
Bodyprox Bodyprox Patella Tendon Knee Strap 2 Pack, Knee Pain Relief Support Brace | Hiking, Soccer, Basketball, Running, Jumpers Knee, Tennis, Tendonitis, Volleyball & Squats
20K
▲ 0.0%vs. prior month
$279.8K
latest month
12-month trend
B07ZQPKTVV
ComfyBrace Posture Corrector for Men and Women, Back Brace Straightener | Breathable adjustable posture brace, shoulder brace straps and upper back support for neck hump, hunchback, clavicle pain
20K
▲ 100.0%vs. prior month
$473.2K
latest month
12-month trend
B08MLDWN69
Platypus Orthodontic Flossers for Braces, 40 Count (Pack of 1) | Suitable for Adults & Kids; Fits Under Arch Wire, Non-Damaging & Encourages Flossing; Floss Teeth in Under Two Minutes
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B004YIFA2C
MUELLER Sports Medicine Adjust-to-Fit Thumb Brace, Spica Splint, Thumb Pain Relief Stabilizer for Men and Women, Ideal for De Quervain's Tenosynovitis, Arthritis, Sprains, Fits Right or Left, Black, One Size
10K
▲ 0.0%vs. prior month
$111K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Braces Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COSLUS is the best-performing braces brand in July 2026, moving 70,000 units across 1 ASIN for 33.3% of Top 10 volume. Oral-B follows with 30,000 units (14.3%), ahead of Bodyprox on 30,000 units (14.3%).
With 8 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $29.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COSLUS
1 ASIN in Top 10
33.3%
Units
70K
Revenue
$2.1M
Avg. price
$29.93
B0BG52SJ5N
$29.93·★4.4·53.2K revsCOSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
Units sold70K
Oral-B
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$212.4K
Avg. price
$6.97
B074W58X3F
$6.97·★4.5·28.5K revsOral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Units sold30K
Bodyprox
2 ASINs in Top 10
14.3%
Units
30K
Revenue
$408K
Avg. price
$12.84
B07DLFP8Q5
$13.99·★4.3·41.5K revsBodyprox Bodyprox Patella Tendon Knee Strap 2 Pack, Knee Pain Relief Support Brace | Hiking, Soccer, Basketball, Running, Jumpers Knee, Tennis, Tendonitis, Volleyball & Squats
Units sold20KB07253Z16J
$11.69·★4.4·34.8K revsBodyprox Elbow Brace 2 Pack for Tennis & Golfer's Elbow Pain Relief | Adjustable compression strap helps ease forearm stress from sports, workouts, work, and daily tasks.
Units sold10K
Trending Braces Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07ZQPKTVV leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DFH7MCRQ close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZQPKTVV
ComfyBrace Posture Corrector for Men and Women, Back Brace Straightener | Breathable adjustable posture brace, shoulder brace straps and upper back support for neck hump, hunchback, clavicle pain
Price
$26.97
Rating
3.9
Reviews
46.8K
Latest month sales
B0DFH7MCRQ
100PCS Interdental Brushes Between Teeth for Braces, Flossers Brush Cleaner, Orthodontic Flossers for Braces Cleaning Kit, Dental Teeth Cleaning Tools (Bright Colors, Multiple Sizes
Price
$6.99
Rating
4.6
Reviews
699
Latest month sales
B01LXAGV0H
Bodyprox Ankle Support Brace, Breathable Adjustable Wrap, 1 Pack | For Men & Women, Flexible Compression for Sports, Workouts, and Daily Use
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.3
Reviews
70.2K
Latest month sales
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