Protien Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protien sales on Amazon US totaled 1,460,000 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $49,008,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 44.8% of revenue, while a typical listing is priced at $37.92. The keyword itself pulled 19,288 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the protien Top 50 moved 15,357,900 units and $515,522,781 in cumulative sales — an average of 1,279,825 units and $42,960,232 per month. Monthly throughput topped out at 1,657,000 units in June 2026 and dipped to 772,000 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Protien Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 11.9% MoM
Monthly Revenue 2026/07
$49M
▼ 13.2% MoM
Top 10 Market Share 2026/07
47.9%
Protien Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protien listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $47.98 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 700,000 units and $21,949,000 in July 2026 — 47.9% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protien' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protien Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing protien brand in July 2026, moving 190,000 units across 2 ASINs for 27.1% of Top 10 volume. Core Power follows with 170,000 units (24.3%), ahead of Premier Protein on 160,000 units (22.9%).
With 6 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.86 to $44.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
2 ASINs in Top 10
27.1%
Units
190K
Revenue
$5.7M
Avg. price
$30.82
B09RQBHRCT
$18.65·★4.6·68.9K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Core Power
2 ASINs in Top 10
24.3%
Units
170K
Revenue
$7.9M
Avg. price
$44.93
B01DDIRDZA
$47.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Premier Protein
3 ASINs in Top 10
22.9%
Units
160K
Revenue
$4.2M
Avg. price
$25.86
B008JGIZGS
$23.97·★4.7·11.4K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$29.64·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.3K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold50K
Trending Protien Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFJP6LZF booked 50K units at $23.97, with ▲ 0.0% MoM change. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B06Y5ZG66K close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Price
$23.97
Rating
4.8
Reviews
6.3K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Unlock to view ASIN details and product titles
Price
$32.49
Rating
4.6
Reviews
28.5K
Latest month sales
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