Vegan Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vegan Protein Powder sales on Amazon US totaled 374,000 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $12,208,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 52.7% of revenue, while a typical listing is priced at $36.10. The keyword itself pulled 63,089 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the vegan protein powder Top 50 moved 4,281,850 units and $135,778,560 in cumulative sales — an average of 356,821 units and $11,314,880 per month. Monthly throughput topped out at 469,000 units in June 2026 and dipped to 217,500 in May 2026, leaving the latest reading 0.1% higher than August 2025.
Vegan Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
374K
▼ 20.3% MoM
Monthly Revenue 2026/07
$12.2M
▼ 19.1% MoM
Top 10 Market Share 2026/07
58.8%
Vegan Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vegan protein powder listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 16.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $6,436,900 in July 2026 — 58.8% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vegan Protein Powder' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B071JG5QYT
Levels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
10K
▲ 0.0%vs. prior month
$449.9K
latest month
12-month trend
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Best Vegan Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing vegan protein powder brand in July 2026, moving 120,000 units across 3 ASINs for 54.5% of Top 10 volume. ALOHA follows with 30,000 units (13.6%), ahead of PBfit on 30,000 units (13.6%).
With 6 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.03 to $32.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
3 ASINs in Top 10
54.5%
Units
120K
Revenue
$3.6M
Avg. price
$32.70
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
ALOHA
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$635.7K
Avg. price
$22.88
B0178ENI4K
$22.88·★4.5·8.5K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30K
PBfit
2 ASINs in Top 10
13.6%
Units
30K
Revenue
$402.9K
Avg. price
$15.03
B01KKEECLS
$13.67·★4.7·38.2K revsPBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
Units sold20KB01FYXCQ1S
$16.39·★4.8·28.5K revsPBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1) | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Units sold10K
Trending Vegan Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01FYXCQ1S booked 10K units at $16.39, with ▲ 42.9% MoM change. On the growth side, B0BF5STD3J leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B07BBTQ7T9 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FYXCQ1S
PBfit 30 Ounce Organic Peanut Butter Powder, Powdered Peanut Spread from Real Roasted Pressed Peanuts, 7g of Protein 7% DV, Gluten-Free, 60 calories, 87% less fat (Pack of 1) | Real Roasted Organic Peanuts, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothies, Oatmeal
Price
$16.39
Rating
4.8
Reviews
28.5K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Price
$59.99
Rating
3.9
Reviews
1.2K
Latest month sales
B07BBTQ7T9
EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO, Dairy Free, Non Whey, Plant Based Protein Powder for Women and Men, Gluten Free - 26 Servings 32 Oz (Chocolate)
Unlock to view ASIN details and product titles
Price
$45.99
Rating
4.4
Reviews
6K
Latest month sales
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