Protein Pancake Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Pancake Mix sales on Amazon US totaled 132,100 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $973,062 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 37.6% of revenue, while a typical listing is priced at $12.53. The keyword itself pulled 19,851 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the protein pancake mix Top 50 moved 1,533,150 units and $11,249,032 in cumulative sales — an average of 127,763 units and $937,419 per month. Monthly throughput topped out at 144,100 units in January 2026 and dipped to 89,300 in May 2026, leaving the latest reading 7.1% higher than August 2025.
Protein Pancake Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.1K
▲ 0.7% MoM
Monthly Revenue 2026/07
$973.1K
▼ 1.0% MoM
Top 10 Market Share 2026/07
55.3%
Protein Pancake Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein pancake mix listing on Amazon US in July 2026 is ASIN B01GCNV0FW (Brand: Mrs. Butterworth's), which sold 10,000 units at $2.96 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $365,940 in July 2026 — 55.3% of unit volume and 37.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Pancake Mix' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01GCNV0FW
Mrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B07WD9MY9W
Kodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B07YHG2VXB
365 By Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
10K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
B00OZENKPO
King Arthur Gluten-Free Pancake Mix, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 15 Oz
8K
▲ 0.0%vs. prior month
$40.1K
latest month
12-month trend
B00TUDK48Q
Simple Mills Almond Flour Pancake and Waffle Mix, Original, 1pk, 10.7oz | Makes 20 4-Inch Pancakes or Waffles, Certified Gluten Free, Paleo-Friendly, Plant Based, Grain Free, Non-GMO Project Verified
8K
▲ 0.0%vs. prior month
$55.8K
latest month
12-month trend
B094R5MS6W
King Arthur Buttermilk Pancake Mix Just Add Water, Sourced Non-GMO, Certified Kosher, 16 Oz
8K
▲ 14.3%vs. prior month
$39K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Pancake Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing protein pancake mix brand in July 2026, moving 21,000 units across 3 ASINs for 28.8% of Top 10 volume. Simple Mills follows with 13,000 units (17.8%), ahead of Mrs. Butterworth's on 10,000 units (13.7%).
With 7 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.96 to $7.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
3 ASINs in Top 10
28.8%
Units
21K
Revenue
$112.7K
Avg. price
$5.61
B00OZENKPO
$4.89·★4.7·9.9K revsKing Arthur Gluten-Free Pancake Mix, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 15 Oz
Units sold8KB094R5MS6W
$4.99·★4.5·2.2K revsKing Arthur Buttermilk Pancake Mix Just Add Water, Sourced Non-GMO, Certified Kosher, 16 Oz
Units sold8KB094MR99N6
$6.94·★4.6·2.8K revsKing Arthur Keto Wheat Pancake Mix: Low Carb, High Protein Breakfast Solution - Just Add Water for Fluffy Pancakes or Waffles - Non-GMO, Kosher Certified, 12 oz Pouch
Units sold5K
Simple Mills
2 ASINs in Top 10
17.8%
Units
13K
Revenue
$94.9K
Avg. price
$7.19
B00TUDK48Q
$6.98·★4.5·8.2K revsSimple Mills Almond Flour Pancake and Waffle Mix, Original, 1pk, 10.7oz | Makes 20 4-Inch Pancakes or Waffles, Certified Gluten Free, Paleo-Friendly, Plant Based, Grain Free, Non-GMO Project Verified
Units sold8KB09TG9K7D2
$7.39·★4.4·911 revsSimple Mills Almond Flour Protein Pancake Mix, Original, 1pk, 10.4oz | Makes 20 4-Inch High Protein Pancakes, Just Add Water, Certified Gluten Free, Non-UPF Verified, Quick and Easy Breakfast Meal
Units sold5K
Mrs. Butterworth's
1 ASIN in Top 10
13.7%
Units
10K
Revenue
$29.6K
Avg. price
$2.96
B01GCNV0FW
$2.96·★4.7·7.7K revsMrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
Units sold10K
Trending Protein Pancake Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B086ZLX4LK booked 4K units at $4.49, with ▲ 0.0% MoM change. On the growth side, B07Q5BZ54R leads positive momentum with ▲ 75.0% MoM growth on 700 units, with B07F44C5GG close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086ZLX4LK
Birch Benders Buttermilk Pancake & Waffle Mix, 16 Ounce Bag
Price
$4.49
Rating
4.6
Reviews
1.1K
Latest month sales
B07Q5BZ54R
Bob's Red Mill Buckwheat Pancake & Waffle Mix, 24oz
Price
$6.59
Rating
4.5
Reviews
1.3K
Latest month sales
B07F44C5GG
Kodiak Power Cakes Chocolate Chip Pancake & Waffle Mix, High Protein, 6pk
Unlock to view ASIN details and product titles
Price
$32.64
Rating
4.6
Reviews
509
Latest month sales
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