Protein Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Gummies sales on Amazon US totaled 458,900 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $12,304,785 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 58.4% of revenue, while a typical listing is priced at $31.38. The keyword itself pulled 32,284 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the protein gummies Top 50 moved 5,275,000 units and $139,568,224 in cumulative sales — an average of 439,583 units and $11,630,685 per month. Monthly throughput topped out at 521,400 units in June 2026 and dipped to 267,900 in May 2026, leaving the latest reading 2.6% higher than August 2025.
Protein Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
458.9K
▼ 12.0% MoM
Monthly Revenue 2026/07
$12.3M
▼ 12.5% MoM
Top 10 Market Share 2026/07
67.6%
Protein Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein gummies listing on Amazon US in July 2026 is ASIN B0BDP24LP4 (Brand: Metamucil), which sold 60,000 units at $24.95 apiece — equal to 13.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $7,185,100 in July 2026 — 67.6% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Gummies' on Amazon
July 2026
Is 67.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BDP24LP4
Metamucil Fiber Gummies for Adults, No Sugar Added Orange Flavor, 5g Prebiotic Plant Based Fiber Supplement Blend, 120 Count
60K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0FYZ9QQ9Z
Physician's CHOICE Fiber Gummies for GLP-1 Support - No Sugar Added & Vegan - Raspberry Lemon - Natural Chicory Root Prebiotic Fiber Gummy - Digestive Health & Regularity for Women & Men - 60CT
40K
▲ 0.0%vs. prior month
$620.8K
latest month
12-month trend
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0CNQDYFH6
Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct | Adaptogens, Superfoods, 20+ Vitamins & Minerals, Digestion, Daily Support
40K
▼ 33.3%vs. prior month
$2.4M
latest month
12-month trend
B002NPCMJC
Vitafusion FiberWell Gummies Sugar Free | GLP-1 Friendly | 5 g Fiber | 90 Count | Berry & Peach Flavor | Digestive Gut Health & Regularity | No Sugar Adult Women & Men Gummy
30K
▼ 40.0%vs. prior month
$374.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
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Best Protein Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Metamucil is the best-performing protein gummies brand in July 2026, moving 80,000 units across 2 ASINs for 25.8% of Top 10 volume. Natrol follows with 70,000 units (22.6%), ahead of Physician's CHOICE on 40,000 units (12.9%).
With 8 brands splitting the Top 10 and 61.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.27 to $28.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Metamucil
2 ASINs in Top 10
25.8%
Units
80K
Revenue
$2.1M
Avg. price
$28.46
B0BDP24LP4
$24.95·★4.6·17.5K revsMetamucil Fiber Gummies for Adults, No Sugar Added Orange Flavor, 5g Prebiotic Plant Based Fiber Supplement Blend, 120 Count
Units sold60KB0CQF4PBGC
$31.98·★4.7·3.6K revsMetamucil Fiber Gummies for Adults with Probiotics for Bloating Relief, No Sugar Added Strawberry Kiwi BlackBerry Flavors, 5g Prebiotic Plant Based Fiber Supplement Blend, 90 Count
Units sold20K
Natrol
2 ASINs in Top 10
22.6%
Units
70K
Revenue
$911.8K
Avg. price
$13.27
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.97·★4.6·28.4K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30K
Physician's CHOICE
1 ASIN in Top 10
12.9%
Units
40K
Revenue
$620.8K
Avg. price
$16.97
B0FYZ9QQ9Z
$16.97·★4.4·2.2K revsPhysician's CHOICE Fiber Gummies for GLP-1 Support - No Sugar Added & Vegan - Raspberry Lemon - Natural Chicory Root Prebiotic Fiber Gummy - Digestive Health & Regularity for Women & Men - 60CT
Units sold40K
Trending Protein Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01FKP3Q7S booked 10K units at $11.72, with ▲ 0.0% MoM change. On the growth side, B0DJHD528S leads positive momentum with ▲ 75.0% MoM growth on 700 units, with B0G4HBN2D4 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FKP3Q7S
OLLY Men's Multivitamin Gummy, Supports Overall Wellness,* - 90 Count | Foundational Wellness Support, B Vitamins, Vitamin A, C & E, Gluten Free, No Synthetic Colors or Flavors
Price
$11.72
Rating
4.6
Reviews
13.4K
Latest month sales
B0DJHD528S
Vital Proteins Collagen Gummies, Raspberry, 120 ct, Pack of 2 | Clinically Tested Collagen, Supports Hair Skin Nails & Skin Appearance, Raspberry Flavor, 60 Servings
Price
$29.94
Rating
4.4
Reviews
338
Latest month sales
B0G4HBN2D4
Zero Carb Clear Whey Protein Gummies, Electrolyte, Watermelon Ice | 10g Protein per Serving, 300g Total per Bag, 100% Whey Isolate, Gluten-free, Non-GMO, Vitamins Added, For Men & Women
Unlock to view ASIN details and product titles
Price
$42.99
Rating
4.5
Reviews
97
Latest month sales
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