Projectors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Projectors sales on Amazon US totaled 77,900 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $8,258,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 49.9% of revenue, while a typical listing is priced at $335.30. The keyword itself pulled 14,265 Amazon queries over the same period (▼ 16.7% MoM).
Zooming out to the 12-month window ending July 2026, the projectors Top 50 moved 794,800 units and $73,240,248 in cumulative sales — an average of 66,233 units and $6,103,354 per month. Monthly throughput topped out at 93,400 units in December 2025 and dipped to 41,400 in May 2026, leaving the latest reading 40.6% higher than August 2025.
Projectors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.9K
▼ 15.1% MoM
Monthly Revenue 2026/07
$8.3M
▼ 26.9% MoM
Top 10 Market Share 2026/07
78.3%
Projectors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold projectors listing on Amazon US in July 2026 is ASIN B0B4518KC2 (Brand: HODANS), which sold 10,000 units at $33.99 apiece — equal to 12.8% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $4,122,380 in July 2026 — 78.3% of unit volume and 49.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Projectors' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B4518KC2
Northern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
10K
▲ 0.0%vs. prior month
$332.2K
latest month
12-month trend
B0F7RR3YC6
Mini Projector with Wifi and Bluetooth, Built-in Apps,Movie Projector | Electric Focus Portable Projector, 1080P Video Projector for Bedroom, Supports Smartphone/TV Stick/iPad/PS5/Laptop/HDMI/USB
10K
▲ 0.0%vs. prior month
$719.1K
latest month
12-month trend
B0FKMHPCCB
Aurzen Roku TV D1R Smart Portable Outdoor Projector with WiFi and Bluetooth | Roku TV Built-in, All Top Apps, 1080P FHD, DoIby Audio, Auto Focus & Keystone, Zoom, Mini Projector for Home & Outdoor Movies
8K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B0D6W3K8C9
Galaxy Projector Night Light, 13-in-1 Star Projector for Bedroom, White | Planetarium Projector and Night Light Projector with 13 Space Scenes, Ceiling Projection, 360° Rotation, Focus and Timer
7K
▼ 12.5%vs. prior month
$219.9K
latest month
12-month trend
B0CQSJRPXF
HERHOTER Galaxy Projector,Star Projector with Timer and Remote Control for Adults Bedroom Decoration, Party,Star Night Light
6K
▲ 20.0%vs. prior month
$113.6K
latest month
12-month trend
B082F13J55
TMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
6K
▲ 100.0%vs. prior month
$431.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Projectors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aurzen is the best-performing projectors brand in July 2026, moving 11,000 units across 2 ASINs for 18.0% of Top 10 volume. HODANS follows with 10,000 units (16.4%), ahead of YGSKK on 10,000 units (16.4%).
Volume is spread across 9 brands, with the top three holding 50.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $33.99 to $139.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aurzen
2 ASINs in Top 10
18.0%
Units
11K
Revenue
$1.6M
Avg. price
$139.99
B0FKMHPCCB
$129.98·★4.6·1.1K revsAurzen Roku TV D1R Smart Portable Outdoor Projector with WiFi and Bluetooth | Roku TV Built-in, All Top Apps, 1080P FHD, DoIby Audio, Auto Focus & Keystone, Zoom, Mini Projector for Home & Outdoor Movies
Units sold8KB0GSQKP7RF
$149.99·★4.6·254 revsAurzen Roku TV D1R air USB-C Powered Smart Portable Outdoor Projector White | Roku TV Built-in, WiFi & Bluetooth, Power Bank Supported, Native 1080P, DoIby Audio, Mini Projector for Home & Outdoor Movies
Units sold3K
HODANS
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$332.2K
Avg. price
$33.99
B0B4518KC2
$33.99·★4.3·10.3K revsNorthern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
Units sold10K
YGSKK
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$719.1K
Avg. price
$73.99
B0F7RR3YC6
$73.99·★4.4·3.9K revsMini Projector with Wifi and Bluetooth, Built-in Apps,Movie Projector | Electric Focus Portable Projector, 1080P Video Projector for Bedroom, Supports Smartphone/TV Stick/iPad/PS5/Laptop/HDMI/USB
Units sold10K
Trending Projectors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F53F8DB3 booked 3K units at $41.99, with ▲ 50.0% MoM change. On the growth side, B0GWLTDQ5R leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0FFH3WB8S close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F53F8DB3
Magcubic 2026 Upgraded HY300PRO Mini Projector with WiFi and Bluetooth, Portable Projector 4K Support, Auto Keystone, 180 Degree Rotation, Smart Proyector for Home Outdoor
Price
$41.99
Rating
4.1
Reviews
1.2K
Latest month sales
B0GWLTDQ5R
Galaxy Projector Sound Machine Aurora Night Light Projector with 30 Sounds,16 Colors Star Northern Lights Projector Bluetooth Speaker, Remote Timer Teen Gift Led Lights Mood Sensory Light for Autism
Price
$42.95
Rating
4.2
Reviews
2.6K
Latest month sales
B0FFH3WB8S
【Official Licensed Google TV】4K Smart Projector with WiFi and Bluetooth, VOPLLS Outdoor Projectors with Dolby/Auto Focus, Portable Movie Phone Wireless Gaming Wifi Proyector for Bedroom/Home/Ceilling
Unlock to view ASIN details and product titles
Price
$229.97
Rating
4.4
Reviews
1.2K
Latest month sales
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