Mini Projector Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Projector sales on Amazon US totaled 60,500 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $5,296,592 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.0% of unit volume and 74.5% of revenue, while a typical listing is priced at $119.42. The keyword itself pulled 98,034 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the mini projector Top 50 moved 527,550 units and $44,012,001 in cumulative sales — an average of 43,963 units and $3,667,667 per month. Monthly throughput topped out at 70,600 units in June 2026 and dipped to 29,250 in August 2025, leaving the latest reading 106.8% higher than August 2025.
Mini Projector Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.5K
▼ 14.3% MoM
Monthly Revenue 2026/07
$5.3M
▼ 21.4% MoM
Top 10 Market Share 2026/07
76.0%
Mini Projector Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini projector listing on Amazon US in July 2026 is ASIN B0F7RR3YC6 (Brand: YGSKK), which sold 10,000 units at $75.99 apiece — equal to 16.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $3,943,370 in July 2026 — 76.0% of unit volume and 74.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Projector' on Amazon
July 2026
Is 76.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F7RR3YC6
Mini Projector with Wifi and Bluetooth, Built-in Apps,Movie Projector | Electric Focus Portable Projector, 1080P Video Projector for Bedroom, Supports Smartphone/TV Stick/iPad/PS5/Laptop/HDMI/USB
10K
▲ 0.0%vs. prior month
$719.1K
latest month
12-month trend
B0FKMHPCCB
Aurzen Roku TV D1R Smart Portable Outdoor Projector with WiFi and Bluetooth | Roku TV Built-in, All Top Apps, 1080P FHD, DoIby Audio, Auto Focus & Keystone, Zoom, Mini Projector for Home & Outdoor Movies
8K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B082F13J55
TMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
6K
▲ 100.0%vs. prior month
$431.6K
latest month
12-month trend
B0B28G5Y4R
HAPPRUN Native 1080P Outdoor Smart Projector-Standard | Native 1080P • Mini & Portable • Easy Setup • Built-in Speaker • Indoor & Outdoor • Phone, Laptop & PS5 Compatible
5K
▼ 50.0%vs. prior month
$424.8K
latest month
12-month trend
B0F43Q5B9K
HOMPOW Mini Projector, 1080P Supported Portable Bluetooth projector | Mini & Portable, Built-in Bluetooth/Speaker, Home Theater, Outdoor/Indoor, HDMI/USB Compatible Phone & Laptop(Orange)
4K
▲ 300.0%vs. prior month
$134.6K
latest month
12-month trend
B0GGH9DJ9Q
Mini Projector, Portable Projector with Wifi and Bluetooth, Built in Apps | Support 4K 1080P, 180° Rotation, Auto Keystone, Movie Projector Compatible With HDMI/USB/TV Stick/Smartphone/Laptop
3K
▼ 25.0%vs. prior month
$180K
latest month
12-month trend
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Best Mini Projector Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aurzen is the best-performing mini projector brand in July 2026, moving 11,000 units across 2 ASINs for 23.9% of Top 10 volume. YGSKK follows with 10,000 units (21.7%), ahead of TMY on 6,000 units (13.0%).
Volume is spread across 8 brands, with the top three holding 58.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $75.99 to $144.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aurzen
2 ASINs in Top 10
23.9%
Units
11K
Revenue
$1.6M
Avg. price
$144.99
B0FKMHPCCB
$139.99·★4.6·1K revsAurzen Roku TV D1R Smart Portable Outdoor Projector with WiFi and Bluetooth | Roku TV Built-in, All Top Apps, 1080P FHD, DoIby Audio, Auto Focus & Keystone, Zoom, Mini Projector for Home & Outdoor Movies
Units sold8KB0GSQKP7RF
$149.98·★4.6·212 revsAurzen Roku TV D1R air USB-C Powered Smart Portable Outdoor Projector White | Roku TV Built-in, WiFi & Bluetooth, Power Bank Supported, Native 1080P, DoIby Audio, Overhead Projector for Home & Outdoor
Units sold3K
YGSKK
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$719.1K
Avg. price
$75.99
B0F7RR3YC6
$75.99·★4.4·3.6K revsMini Projector with Wifi and Bluetooth, Built-in Apps,Movie Projector | Electric Focus Portable Projector, 1080P Video Projector for Bedroom, Supports Smartphone/TV Stick/iPad/PS5/Laptop/HDMI/USB
Units sold10K
TMY
1 ASIN in Top 10
13.0%
Units
6K
Revenue
$431.6K
Avg. price
$79.99
B082F13J55
$79.99·★4.3·22.1K revsTMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
Units sold6K
Trending Mini Projector Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F43Q5B9K booked 4K units at $43.99, with ▲ 300.0% MoM change. On the growth side, B0F831D1SD leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B082F13J55 close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F43Q5B9K
HOMPOW Mini Projector, 1080P Supported Portable Bluetooth projector | Mini & Portable, Built-in Bluetooth/Speaker, Home Theater, Outdoor/Indoor, HDMI/USB Compatible Phone & Laptop(Orange)
Price
$43.99
Rating
4.0
Reviews
2.1K
Latest month sales
B0F831D1SD
Mini Projector with WiFi and Bluetooth, 4K 1080P Support Portable Projector, 180ANSI, Android 13, Auto Keystone Correction, 30"-200" Screen Video Projector for Laptop, PC, Smartphone
Price
$33.68
Rating
3.5
Reviews
79
Latest month sales
B082F13J55
TMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.3
Reviews
22.1K
Latest month sales
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