Prize Wheel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Prize Wheel sales on Amazon US totaled 16,550 units in July 2026 (▲ 6.8% vs. the prior month), generating an estimated $419,422 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 51.6% of revenue, while a typical listing is priced at $34.55. The keyword itself pulled 20,369 Amazon queries over the same period (▲ 17.5% MoM).

Zooming out to the 12-month window ending July 2026, the prize wheel Top 50 moved 157,400 units and $4,142,159 in cumulative sales — an average of 13,117 units and $345,180 per month. Monthly throughput topped out at 17,200 units in October 2025 and dipped to 7,900 in May 2026, leaving the latest reading 5.1% higher than August 2025.

157.4KTotal units sold · Last 12 months
$4.1MTotal revenue · Last 12 months
20.4K▲ 17.5% MoM
Monthly search volume
$34.55Avg. price · July 2026

Prize Wheel Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales15.8K
Revenue$441.9K

2025/09

Sales16.9K
Revenue$448.9K

2025/10

Sales17.2K
Revenue$475K

2025/11

Sales11.2K
Revenue$313.3K

2025/12

Sales9.7K
Revenue$252.4K

2026/01

Sales8.6K
Revenue$213.2K

2026/02

Sales11.4K
Revenue$290K

2026/03

Sales12.9K
Revenue$330.8K

2026/04

Sales13.9K
Revenue$364.4K

2026/05

Sales7.9K
Revenue$193.7K

2026/06

Sales15.5K
Revenue$399.2K
16.6K

2026/07

Sales16.6K
Revenue$419.4K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

16.6K

▲ 6.8% MoM

Monthly Revenue 2026/07

$419.4K

▲ 5.1% MoM

Top 10 Market Share 2026/07

65.3%

See the Top 10 ASINs driving 65.3% of sales

Prize Wheel Market Share & Sales Concentration on Amazon US — July 2026

The most-sold prize wheel listing on Amazon US in July 2026 is ASIN B0DSJFDBMD (Brand: Pionites), which sold 2,000 units at $9.98 apiece — equal to 12.1% of every unit tracked in this report.

The Top 10 ASINs account for 10,800 units and $216,384 in July 2026 — 65.3% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Prize Wheel' on Amazon

July 2026
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65.3% Volume Share 10.8K units sold
51.6% Revenue Share $216.4K estimated
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Top 5 Volume Share breakdown

B0DSJFDBMD 12.1%
B0CY5KNWBY 12.1%
B0DFXPNQHS 12.1%
B0FLBN4MSB 6.0%
B0CW67GQM8 6.0%
Others 51.7%
#1
Pionites Prize Wheel 8 INCH Tabletop Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming

B0DSJFDBMD

Pionites Prize Wheel 8 INCH Tabletop Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming

$9.98· 4.4·622 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

#2
12 Slots Prize Wheel,12 Inch Prizes Spinner with Stand and Heavy Duty Base,Ruleta De Premios,Spin The Wheel for Fortune Spinning Game Carnival & Engaging Home Parties,Tradeshow.

B0CY5KNWBY

12 Slots Prize Wheel,12 Inch Prizes Spinner with Stand and Heavy Duty Base,Ruleta De Premios,Spin The Wheel for Fortune Spinning Game Carnival & Engaging Home Parties,Tradeshow.

$18.04· 4.4·700 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$34.2K

latest month

Monthly Trend

12-month trend

#3
Facilife Spinning Wheel - 12 Inch Color Prize Wheel with Stand, Table Spinner for Trade Shows, Carnivals & Home Games

B0DFXPNQHS

Facilife Spinning Wheel - 12 Inch Color Prize Wheel with Stand, Table Spinner for Trade Shows, Carnivals & Home Games

$21.85· 4.2·522 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$50.3K

latest month

Monthly Trend

12-month trend

#4
Pionites 12 Inch 12 Slots Prize Wheel Tabletop Fortune Spin with Dry Erase Marker and Eraser for Engaging Home Parties, Trade Show, Carnival Events (12'' 12slots)

B0FLBN4MSB

Pionites 12 Inch 12 Slots Prize Wheel Tabletop Fortune Spin with Dry Erase Marker and Eraser for Engaging Home Parties, Trade Show, Carnival Events (12'' 12slots)

$19.98· 4.5·248 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

#5
Airpark Prize Wheel Dry Erase 8 Inch Spinning Wheel for Prizes All Metal Tabletop Roulette Wheel of Fortune for Party Birthday Wedding Housewarming Christmas New Year Graduation and Carnival Games

B0CW67GQM8

Airpark Prize Wheel Dry Erase 8 Inch Spinning Wheel for Prizes All Metal Tabletop Roulette Wheel of Fortune for Party Birthday Wedding Housewarming Christmas New Year Graduation and Carnival Games

$9.99· 3.9·749 reviews
Monthly Sales

1K

▲ 66.7%

vs. prior month

Revenue

$10K

latest month

Monthly Trend

12-month trend

#6
GADFISH 24-inch Spinning Prize Wheel, Ajustable 37"-65" Height Spin Doodle Game Spinner, Storable Prize Wheel Spinner with Stand, Wheel of Fortune Game, 14 Colors

B0DFWNKM14

GADFISH 24-inch Spinning Prize Wheel, Ajustable 37"-65" Height Spin Doodle Game Spinner, Storable Prize Wheel Spinner with Stand, Wheel of Fortune Game, 14 Colors

$47.99· 4.5·422 reviews
Monthly Sales

800

▼ 11.1%

vs. prior month

Revenue

$39.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Prize Wheel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Pionites is the best-performing prize wheel brand in July 2026, moving 3,500 units across 3 ASINs for 32.4% of Top 10 volume. LRMBKM follows with 2,000 units (18.5%), ahead of Facilife on 2,000 units (18.5%).

With 8 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.31 to $21.85, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

32.4%
18.5%
18.5%
30.6%
Pionites
LRMBKM
Facilife
Other brands
1

Pionites

3 ASINs in Top 10

32.4%

Units

3.5K

Revenue

$44.9K

Avg. price

$13.31

  • Pionites Prize Wheel 8 INCH Tabletop Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming

    B0DSJFDBMD

    $9.98·4.4·622 revs

    Pionites Prize Wheel 8 INCH Tabletop Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming

    Units sold2K
  • Pionites 12 Inch 12 Slots Prize Wheel Tabletop Fortune Spin with Dry Erase Marker and Eraser for Engaging Home Parties, Trade Show, Carnival Events (12'' 12slots)

    B0FLBN4MSB

    $19.98·4.5·248 revs

    Pionites 12 Inch 12 Slots Prize Wheel Tabletop Fortune Spin with Dry Erase Marker and Eraser for Engaging Home Parties, Trade Show, Carnival Events (12'' 12slots)

    Units sold1K
  • Pionites Prize Wheel Spinner 8 Inch Spinning Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming

    B0G3NFS8NN

    $9.98·4.4·133 revs

    Pionites Prize Wheel Spinner 8 Inch Spinning Roulette Wheel of Fortune Spin with Dry Erase Marker for Engaging Home Parties, Trade Show, Carnival Events,Party Birthday Wedding Housewarming

    Units sold500
2

LRMBKM

1 ASIN in Top 10

18.5%

Units

2K

Revenue

$34.2K

Avg. price

$18.04

  • 12 Slots Prize Wheel,12 Inch Prizes Spinner with Stand and Heavy Duty Base,Ruleta De Premios,Spin The Wheel for Fortune Spinning Game Carnival & Engaging Home Parties,Tradeshow.

    B0CY5KNWBY

    $18.04·4.4·700 revs

    12 Slots Prize Wheel,12 Inch Prizes Spinner with Stand and Heavy Duty Base,Ruleta De Premios,Spin The Wheel for Fortune Spinning Game Carnival & Engaging Home Parties,Tradeshow.

    Units sold2K
3

Facilife

1 ASIN in Top 10

18.5%

Units

2K

Revenue

$50.3K

Avg. price

$21.85

  • Facilife Spinning Wheel - 12 Inch Color Prize Wheel with Stand, Table Spinner for Trade Shows, Carnivals & Home Games

    B0DFXPNQHS

    $21.85·4.2·522 revs

    Facilife Spinning Wheel - 12 Inch Color Prize Wheel with Stand, Table Spinner for Trade Shows, Carnivals & Home Games

    Units sold2K

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