Printing Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Printing Paper sales on Amazon US totaled 750,000 units in July 2026 (▲ 6.4% vs. the prior month), generating an estimated $18,335,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.0% of unit volume and 76.9% of revenue, while a typical listing is priced at $21.38. The keyword itself pulled 36,320 Amazon queries over the same period (▲ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the printing paper Top 50 moved 8,640,700 units and $194,920,009 in cumulative sales — an average of 720,058 units and $16,243,334 per month. Monthly throughput topped out at 839,000 units in August 2025 and dipped to 457,900 in May 2026, leaving the latest reading 10.6% lower than August 2025.
Printing Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
750K
▲ 6.4% MoM
Monthly Revenue 2026/07
$18.3M
▲ 8.7% MoM
Top 10 Market Share 2026/07
72.0%
Printing Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold printing paper listing on Amazon US in July 2026 is ASIN B01FV0F8H8 (Brand: Amazon Basics), which sold 100,000 units at $6.97 apiece — equal to 13.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 540,000 units and $14,101,600 in July 2026 — 72.0% of unit volume and 76.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Printing Paper' on Amazon
July 2026
Is 72.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01FV0F8H8
Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B01FV0F75G
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 3 Reams (1,500 Sheets), 92 Bright White for Home Use
90K
▲ 12.5%vs. prior month
$1.8M
latest month
12-month trend
B01FV0F13E
Amazon Basics Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 10 Reams (5,000 Sheets), 92 Bright White
80K
▲ 14.3%vs. prior month
$4.4M
latest month
12-month trend
B001AFL8GY
HP Printer Paper | 8.5 x 11 Paper | Copy &Print 20 lb | 1 Ream Case - 500 Sheets| 92 Bright | FSC Certified | 200060
70K
▼ 22.2%vs. prior month
$487.9K
latest month
12-month trend
B01FV0F5HG
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 5 Reams (2,500 Sheets), 92 Bright White
60K
▲ 20.0%vs. prior month
$1.7M
latest month
12-month trend
B07K8WHH5J
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 8 Reams (4,000 Sheets), 92 Bright White, Great for Crisp Ink Printing
60K
▲ 0.0%vs. prior month
$3.2M
latest month
12-month trend
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Best Printing Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing printing paper brand in July 2026, moving 390,000 units across 5 ASINs for 72.2% of Top 10 volume. HP Papers follows with 80,000 units (14.8%), ahead of Astrobrights on 30,000 units (5.6%).
With 5 brands splitting the Top 10 and 92.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.39 to $33.08, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
72.2%
Units
390K
Revenue
$11.8M
Avg. price
$33.08
B01FV0F8H8
$6.97·★4.8·226.8K revsAmazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
Units sold100KB01FV0F75G
$19.99·★4.8·226.9K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 3 Reams (1,500 Sheets), 92 Bright White for Home Use
Units sold90KB01FV0F13E
$56.97·★4.8·226.8K revsAmazon Basics Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 10 Reams (5,000 Sheets), 92 Bright White
Units sold80KB01FV0F5HG
$28.28·★4.8·226.9K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 5 Reams (2,500 Sheets), 92 Bright White
Units sold60KB07K8WHH5J
$53.19·★4.8·226.9K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 8 Reams (4,000 Sheets), 92 Bright White, Great for Crisp Ink Printing
Units sold60K
HP Papers
2 ASINs in Top 10
14.8%
Units
80K
Revenue
$687.8K
Avg. price
$15.48
B001AFL8GY
$6.97·★4.8·87K revsHP Printer Paper | 8.5 x 11 Paper | Copy &Print 20 lb | 1 Ream Case - 500 Sheets| 92 Bright | FSC Certified | 200060
Units sold70KB01FIK0PXI
$23.99·★4.8·38.5K revsHP Printer Paper | 8.5 x 11 Paper | Office 20 lb | 3 Ream Case - 1500 Sheets | 92 Bright | Made in USA - FSC Certified | 112090C, White
Units sold10K
Astrobrights
1 ASIN in Top 10
5.6%
Units
30K
Revenue
$176.1K
Avg. price
$5.39
B003A2I5T8
$5.39·★4.8·26K revsAstrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
Units sold30K
Trending Printing Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01FIK0PXI booked 10K units at $23.99, with ▲ 0.0% MoM change. On the growth side, B000EFLV7W leads positive momentum with ▲ 400.0% MoM growth on 3K units, with B0DZB5FGCS close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FIK0PXI
HP Printer Paper | 8.5 x 11 Paper | Office 20 lb | 3 Ream Case - 1500 Sheets | 92 Bright | Made in USA - FSC Certified | 112090C, White
Price
$23.99
Rating
4.8
Reviews
38.5K
Latest month sales
B000EFLV7W
Hammermill Printer Paper, 20 lb Copy Paper, 8.5 x 14-1 Ream (500 Sheets) - 92 Bright, Made in the USA
Price
$12.25
Rating
4.7
Reviews
2.8K
Latest month sales
B0DZB5FGCS
Amazon Basics 30% Recycled Color Copy Paper, 8.5" x 11", 20lb, Pastel Green, 500 Sheets
Unlock to view ASIN details and product titles
Price
$11.39
Rating
4.7
Reviews
461
Latest month sales
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