Printer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Printer sales on Amazon US totaled 152,400 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $19,961,539 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 46.2% of revenue, while a typical listing is priced at $226.23. The keyword itself pulled 553,678 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the printer Top 50 moved 1,485,150 units and $204,500,990 in cumulative sales — an average of 123,763 units and $17,041,749 per month. Monthly throughput topped out at 156,800 units in June 2026 and dipped to 64,250 in May 2026, leaving the latest reading 29.9% higher than August 2025.
Printer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.4K
▼ 4.1% MoM
Monthly Revenue 2026/07
$20M
▲ 2.2% MoM
Top 10 Market Share 2026/07
59.1%
Printer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold printer listing on Amazon US in July 2026 is ASIN B0CT2R7199 (Brand: HP), which sold 20,000 units at $89.99 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $9,231,460 in July 2026 — 59.1% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Printer' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CT2R7199
HP DeskJet 2855e Wireless All-in-One Color Inkjet Printer, Scanner, Copier, Best-for-home, 3 month Instant Ink trial included. This printer is only 2.4 ghz capable. (588S5A)
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0FMBTJLX6
Canon PIXMA TS6520 Wireless Color Inkjet Printer Duplex Printing, White – Home Printer with Copier/Scanner, 1.42” OLED Display, Intuitive Control Panel, Compact Design | Copier/Scanner, 1.42' OLED Display, Intuitive Control Panel, Compact Design, Duplex Printing
10K
▼ 50.0%vs. prior month
$947.4K
latest month
12-month trend
B09CDXKNB9
Canon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black | Includes starter ink, phone cable and power cord for printing, scanning and faxing
10K
▲ 66.7%vs. prior month
$692.9K
latest month
12-month trend
B0FMBGXC2C
Canon PIXMA TS4320 – Wireless Color Inkjet Printer for 2-Sided Printing & Photos, Cost Efficient Multi-Function Printer, Copier, Scanner for Home Use, Compact Design, Easy Setup
10K
▼ 50.0%vs. prior month
$656.2K
latest month
12-month trend
B0CPLFTPCV
Brother DCP-L2640DW Wireless Compact Monochrome Multi-Function Laser Printer with Copy and Scan, Duplex, Mobile, Black & White | Includes Refresh Subscription Trial(1), Works with Alexa | Copy function, Scan function
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B096N8DN2H
Epson EcoTank ET-2800 Wireless Color All-in-One Supertank Printer - Black | Cartridge-free print, scan, copy; up to 10 ppm, borderless photo printing; ideal for home and everyday use
6K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Printer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Canon is the best-performing printer brand in July 2026, moving 30,000 units across 3 ASINs for 33.3% of Top 10 volume. HP follows with 26,000 units (28.9%), ahead of Brother on 22,000 units (24.4%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $72.33 to $146.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Canon
3 ASINs in Top 10
33.3%
Units
30K
Revenue
$2.3M
Avg. price
$72.33
B0FMBTJLX6
$79.00·★4.3·1.6K revsCanon PIXMA TS6520 Wireless Color Inkjet Printer Duplex Printing, White – Home Printer with Copier/Scanner, 1.42” OLED Display, Intuitive Control Panel, Compact Design | Copier/Scanner, 1.42' OLED Display, Intuitive Control Panel, Compact Design, Duplex Printing
Units sold10KB09CDXKNB9
$69.00·★3.9·14.8K revsCanon PIXMA TR4720 All-in-One Wireless Printer, Home Use with Auto Document Feeder, Mobile Printing and Built-in Fax, Black | Includes starter ink, phone cable and power cord for printing, scanning and faxing
Units sold10KB0FMBGXC2C
$69.00·★4.0·2.1K revsCanon PIXMA TS4320 – Wireless Color Inkjet Printer for 2-Sided Printing & Photos, Cost Efficient Multi-Function Printer, Copier, Scanner for Home Use, Compact Design, Easy Setup
Units sold10K
HP
2 ASINs in Top 10
28.9%
Units
26K
Revenue
$1.9M
Avg. price
$134.99
B0CT2R7199
$89.99·★3.6·19.8K revsHP DeskJet 2855e Wireless All-in-One Color Inkjet Printer, Scanner, Copier, Best-for-home, 3 month Instant Ink trial included. This printer is only 2.4 ghz capable. (588S5A)
Units sold20KB0GPFHCYK7
$179.99·★3.8·240 revsHP OfficeJet Pro 8125 Wireless All-in-One Color Inkjet Printer, Print, Scan, Copy, ADF, Duplex Printing Best-for-Home Office, 3 Month Trial of Instant Ink Included, AI-Capable (C2VJ4A)
Units sold6K
Brother
3 ASINs in Top 10
24.4%
Units
22K
Revenue
$3.5M
Avg. price
$146.65
B0CPLFTPCV
$209.99·★4.2·3.7K revsBrother DCP-L2640DW Wireless Compact Monochrome Multi-Function Laser Printer with Copy and Scan, Duplex, Mobile, Black & White | Includes Refresh Subscription Trial(1), Works with Alexa | Copy function, Scan function
Units sold10KB0FGC43YCL
$89.98·★3.9·2.4K revsBrother Work Smart 1360 Wireless Color Inkjet All-in-One Printer with Automatic Duplex Printing and 1.8” Color Display | Includes Refresh Subscription Trial(1) (MFC-J1360DW) (Uses LC501 Series Inks) | Automatic duplex printing
Units sold6KB0CPL7HRQN
$139.99·★4.1·2.3K revsBrother HL-L2405W Wireless Compact Monochrome Laser Printer with Mobile Printing, Black & White Output | Includes Refresh Subscription Trial(1), Works with Alexa
Units sold6K
Trending Printer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GPFHCYK7 booked 6K units at $179.99, with ▲ 200.0% MoM change. On the growth side, B0GK1T9LYM leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GPFKGNY7 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GPFHCYK7
HP OfficeJet Pro 8125 Wireless All-in-One Color Inkjet Printer, Print, Scan, Copy, ADF, Duplex Printing Best-for-Home Office, 3 Month Trial of Instant Ink Included, AI-Capable (C2VJ4A)
Price
$179.99
Rating
3.8
Reviews
240
Latest month sales
B0GK1T9LYM
Rongta Thermal Portable Printers Wireless for Travel, Bluetooth Mobile Printer, Inkless Printer for School/Office/Home Use, Compatible with Android,iOS & Laptop (Black)
Price
$32.99
Rating
3.8
Reviews
394
Latest month sales
B0GPFKGNY7
HP OfficeJet Pro 9125 Wireless All-in-One Color Inkjet Printer, Print, Scan, Copy, Fax, ADF, Duplex Print/scan, Best-for-Office, 3 Month Trial of Instant Ink Included, AI-Capable (C2VZ0A)
Unlock to view ASIN details and product titles
Price
$199.89
Rating
3.9
Reviews
151
Latest month sales
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