Pregnenolone Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pregnenolone sales on Amazon US totaled 35,350 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $952,795 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.2% of unit volume and 75.8% of revenue, while a typical listing is priced at $26.43. The keyword itself pulled 22,730 Amazon queries over the same period (▼ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the pregnenolone Top 50 moved 402,650 units and $10,619,262 in cumulative sales — an average of 33,554 units and $884,938 per month. Monthly throughput topped out at 37,900 units in September 2025 and dipped to 20,800 in May 2026, leaving the latest reading 0.4% lower than August 2025.
Pregnenolone Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.4K
▼ 3.4% MoM
Monthly Revenue 2026/07
$952.8K
▼ 0.6% MoM
Top 10 Market Share 2026/07
75.2%
Pregnenolone Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pregnenolone listing on Amazon US in July 2026 is ASIN B07RR9JF9B (Brand: THORNE), which sold 7,000 units at $51.00 apiece — equal to 19.8% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 26,600 units and $722,140 in July 2026 — 75.2% of unit volume and 75.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pregnenolone' on Amazon
July 2026
Is 75.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07RR9JF9B
THORNE Hormone Advantage, DIM, SGS & Pomegranate Extract, 60 Capsules | Supports Estrogen Metabolism & Hormone Balance for Women & Men*, Gluten, Dairy & Soy-Free, Third-Party Certified
7K
▲ 0.0%vs. prior month
$357K
latest month
12-month trend
B000PC318Q
Life Extension DHEA 25 mg – Hormone Balance Supplement, Memory, Muscle Health, Bone Health, Men’s Health, Women’s Health, Gluten-Free, Non-GMO, Vegetarian, 100 Dissolve-in-Mouth Tablets | Dissolve-in-Mouth Tablet for Hormone Balance, Memory, Muscle Mass & Bone Density, Gluten-Free & Non-GMO
5K
▼ 16.7%vs. prior month
$52.5K
latest month
12-month trend
B000GTBLW6
Life Extension DHEA 50 mg – Hormone Balance Supplement, Memory, Muscle Mass and Bone Density Support, Healthy Sex Drive, Gluten-Free, Non-GMO, 60 Capsules | Supports Hormone Balance, Memory, Muscle Mass, Bone Density & Healthy Sex Drive, Gluten-Free & Non-GMO
4K
▲ 0.0%vs. prior month
$54K
latest month
12-month trend
B000JKR6FI
Life Extension Pregnenolone - Hormone Balance Supplement for Healthy Hormone Levels, 100 mg - Hormone Balance, Memory, Focus, Cognitive Health - Gluten-Free, Non-GMO, 100 Capsules | Active Neurohormone, Hormone Precursor, for Memory, Focus & Cognitive Health, Gluten-Free & Non-GMO
4K
▲ 33.3%vs. prior month
$63K
latest month
12-month trend
B0017QADBC
Pure Encapsulations Pregnenolone, 180 Capsules | 30 mg, Hormone Support, Memory Support and Brain Supplement*, Gluten-Free and Vegan
2K
▲ 100.0%vs. prior month
$96K
latest month
12-month trend
B0064QDMIQ
Pure Encapsulations Pregnenolone, 60 Capsules | 30 mg, Hormone Support, Memory Support and Brain Supplement*, Gluten-Free and Vegan
1K
▲ 0.0%vs. prior month
$19.5K
latest month
12-month trend
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Best Pregnenolone Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Extension is the best-performing pregnenolone brand in July 2026, moving 14,000 units across 4 ASINs for 52.6% of Top 10 volume. THORNE follows with 7,000 units (26.3%), ahead of Pure Encapsulations on 3,800 units (14.3%).
With 5 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.00 to $51.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Extension
4 ASINs in Top 10
52.6%
Units
14K
Revenue
$189K
Avg. price
$15.00
B000PC318Q
$10.50·★4.6·4.3K revsLife Extension DHEA 25 mg – Hormone Balance Supplement, Memory, Muscle Health, Bone Health, Men’s Health, Women’s Health, Gluten-Free, Non-GMO, Vegetarian, 100 Dissolve-in-Mouth Tablets | Dissolve-in-Mouth Tablet for Hormone Balance, Memory, Muscle Mass & Bone Density, Gluten-Free & Non-GMO
Units sold5KB000GTBLW6
$13.50·★4.6·2.1K revsLife Extension DHEA 50 mg – Hormone Balance Supplement, Memory, Muscle Mass and Bone Density Support, Healthy Sex Drive, Gluten-Free, Non-GMO, 60 Capsules | Supports Hormone Balance, Memory, Muscle Mass, Bone Density & Healthy Sex Drive, Gluten-Free & Non-GMO
Units sold4KB000JKR6FI
$16.50·★4.6·4K revsLife Extension Pregnenolone - Hormone Balance Supplement for Healthy Hormone Levels, 100 mg - Hormone Balance, Memory, Focus, Cognitive Health - Gluten-Free, Non-GMO, 100 Capsules | Active Neurohormone, Hormone Precursor, for Memory, Focus & Cognitive Health, Gluten-Free & Non-GMO
Units sold4KB0002D3890
$19.50·★4.6·1.4K revsLife Extension Pregnenolone, neurohormone, Promotes Memory Health and Brain Plasticity, Gluten-Free, Non-GMO, 100 Capsules | Active Neurohormone, Hormone Precursor, Gluten-Free, Non-GMO & Vegetarian, 3-Month Supply
Units sold1K
THORNE
1 ASIN in Top 10
26.3%
Units
7K
Revenue
$357K
Avg. price
$51.00
B07RR9JF9B
$51.00·★4.5·1.2K revsTHORNE Hormone Advantage, DIM, SGS & Pomegranate Extract, 60 Capsules | Supports Estrogen Metabolism & Hormone Balance for Women & Men*, Gluten, Dairy & Soy-Free, Third-Party Certified
Units sold7K
Pure Encapsulations
3 ASINs in Top 10
14.3%
Units
3.8K
Revenue
$143.5K
Avg. price
$34.17
B0017QADBC
$48.00·★4.7·1.8K revsPure Encapsulations Pregnenolone, 180 Capsules | 30 mg, Hormone Support, Memory Support and Brain Supplement*, Gluten-Free and Vegan
Units sold2KB0064QDMIQ
$19.50·★4.7·1.8K revsPure Encapsulations Pregnenolone, 60 Capsules | 30 mg, Hormone Support, Memory Support and Brain Supplement*, Gluten-Free and Vegan
Units sold1KB001680V0E
$35.00·★4.7·1.3K revsPure Encapsulations Pregnenolone 10 mg, 180 Capsules | Supplement to Support The Immune System, Memory, and Hormone Balance*, Support Memory
Units sold800
Trending Pregnenolone Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001680V0E booked 800 units at $35.00, with ▼ 11.1% MoM change. On the growth side, B0017QADBC leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01MG0NRPQ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001680V0E
Pure Encapsulations Pregnenolone 10 mg, 180 Capsules | Supplement to Support The Immune System, Memory, and Hormone Balance*, Support Memory
Price
$35.00
Rating
4.7
Reviews
1.3K
Latest month sales
B0017QADBC
Pure Encapsulations Pregnenolone, 180 Capsules | 30 mg, Hormone Support, Memory Support and Brain Supplement*, Gluten-Free and Vegan
Price
$48.00
Rating
4.7
Reviews
1.8K
Latest month sales
B01MG0NRPQ
Organic Farm Vitamins Progesterone 5000 - Body glandular System Dietary Supplement, 100% Natural Progesterone Pills - Formula to Balance Hormones - progesterone Supplement, 90 Tablets
Unlock to view ASIN details and product titles
Price
$39.00
Rating
4.4
Reviews
626
Latest month sales
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