Pregnancy Tests Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pregnancy Tests sales on Amazon US totaled 237,800 units in July 2026 (▲ 12.5% vs. the prior month), generating an estimated $3,593,466 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 49.9% of revenue, while a typical listing is priced at $14.74. The keyword itself pulled 30,903 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the pregnancy tests Top 50 moved 2,457,950 units and $38,586,586 in cumulative sales — an average of 204,829 units and $3,215,549 per month. Monthly throughput topped out at 237,800 units in July 2026 and dipped to 128,400 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Pregnancy Tests Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237.8K
▲ 12.5% MoM
Monthly Revenue 2026/07
$3.6M
▲ 6.4% MoM
Top 10 Market Share 2026/07
53.0%
Pregnancy Tests Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pregnancy tests listing on Amazon US in July 2026 is ASIN B00XQEGLAK (Brand: FIRST RESPONSE), which sold 30,000 units at $15.99 apiece — equal to 12.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $1,793,480 in July 2026 — 53.0% of unit volume and 49.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pregnancy Tests' on Amazon
July 2026
![Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs] (ASIN B07TXRF21X), rank #7 by monthly sales volume for 'Pregnancy Tests' on Amazon](https://m.media-amazon.com/images/I/61CacV3S2xL._AC_UY512_.jpg)
Is 53.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00XQEGLAK
First Response Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
30K
▲ 50.0%vs. prior month
$479.7K
latest month
12-month trend
B001GXEHL8
Clearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
20K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00DOJG6RA
easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit | Powered by Premom Ovulation Predictor App for Daily Cycle Tracking, Package May Vary
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B00DOJWJ3U
easy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B09MVDZKC2
Clearblue Early Detection Pregnancy Test, 5 Ct
10K
▲ 0.0%vs. prior month
$182.7K
latest month
12-month trend
B0CJZW4S18
Clearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
10K
▲ 0.0%vs. prior month
$113.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pregnancy Tests Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clearblue is the best-performing pregnancy tests brand in July 2026, moving 48,000 units across 4 ASINs for 38.1% of Top 10 volume. FIRST RESPONSE follows with 38,000 units (30.2%), ahead of Easy@Home on 20,000 units (15.9%).
With 5 brands splitting the Top 10 and 84.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.78 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clearblue
4 ASINs in Top 10
38.1%
Units
48K
Revenue
$765.4K
Avg. price
$18.99
B001GXEHL8
$7.98·★4.7·24.9K revsClearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
Units sold20KB09MVDZKC2
$18.98·★4.5·2.9K revsClearblue Early Detection Pregnancy Test, 5 Ct
Units sold10KB0CJZW4S18
$12.99·★4.5·2.4K revsClearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
Units sold10KB0DCW4GY3X
$36.00·★4.3·17.9K revsClearblue Advanced Digital Ovulation Test Kit, 32 Count
Units sold8K
FIRST RESPONSE
2 ASINs in Top 10
30.2%
Units
38K
Revenue
$574.3K
Avg. price
$13.78
B00XQEGLAK
$15.99·★4.6·34.3K revsFirst Response Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
Units sold30KB000052XHI
$11.57·★4.6·34.2K revsFirst Response Early Result Pregnancy Test, 3 Pack (Packaging & Test Design May Vary)
Units sold8K
Easy@Home
2 ASINs in Top 10
15.9%
Units
20K
Revenue
$288.9K
Avg. price
$14.94
B00DOJG6RA
$19.99·★4.6·64.4K revseasy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit | Powered by Premom Ovulation Predictor App for Daily Cycle Tracking, Package May Vary
Units sold10KB00DOJWJ3U
$9.89·★4.6·18.4K revseasy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
Units sold10K
Trending Pregnancy Tests Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09MW543BD booked 10K units at $9.89, with ▲ 25.0% MoM change. On the growth side, B07N2HF33N leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0DC8GMCGY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09MW543BD
HEAL-CHECK Pregnancy Tests with Cup, Bulk Pregnancy Test Strips for Home Detection, Over 99% Accuracy, Individually Wrapped, Extra-Wide 5mm HCG Test Kit Comfortable Grip, 25 Count, Pruebas De Embaraz
Price
$9.89
Rating
4.5
Reviews
3.5K
Latest month sales
B07N2HF33N
Clear Response Prank Pregnancy Test
Price
$7.29
Rating
4.4
Reviews
4.3K
Latest month sales
B0DC8GMCGY
Clearblue Early Pregnancy Test Kit, At-Home Pregnancy Test Kit for Women, hCG Hormone Pregnancy Tests with Easy-to-Read Results, 10 Tests
Unlock to view ASIN details and product titles
Price
$25.07
Rating
4.4
Reviews
461
Latest month sales
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