Pregnancy Test Strips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Clearblue is the best-performing pregnancy test strips brand in July 2026, moving 48,000 units across 4 ASINs for 37.5% of Top 10 volume. FIRST RESPONSE follows with 30,000 units (23.4%), ahead of Easy@Home on 30,000 units (23.4%).

With 5 brands splitting the Top 10 and 84.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.29 to $18.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09MW543BD booked 10K units at $9.89, with ▲ 25.0% MoM change. On the growth side, B07N2HF33N leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0DC8GMCGY close behind at ▲ 200.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.