Powerstep Insoles Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powerstep Insoles Women sales on Amazon US totaled 77,800 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $1,786,496 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 39.3% of revenue, while a typical listing is priced at $33.31. The keyword itself pulled 20,726 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the powerstep insoles women Top 50 moved 977,150 units and $21,356,909 in cumulative sales — an average of 81,429 units and $1,779,742 per month. Monthly throughput topped out at 98,800 units in October 2025 and dipped to 53,200 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Powerstep Insoles Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.8K
▼ 19.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 19.8% MoM
Top 10 Market Share 2026/07
63.0%
Powerstep Insoles Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powerstep insoles women listing on Amazon US in July 2026 is ASIN B0BMNBRM6Z (Brand: Dr. Scholl's), which sold 10,000 units at $14.99 apiece — equal to 12.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $702,850 in July 2026 — 63.0% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powerstep Insoles Women' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
B01MDS69PO
Dr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
6K
▼ 14.3%vs. prior month
$59.1K
latest month
12-month trend
B0BVXD7P1Q
Dr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
5K
▼ 28.6%vs. prior month
$72.5K
latest month
12-month trend
B0C3C3WZMV
WalkHero Arch Support Inserts for Women Men, Relieve Plantar Fasciitis | Orthotic Insoles for Foot Pain Arch Pain, Flat Feet Insole Reduce Muscle Fatigue Absorb Shock (Mens 6-6 1/2 | Womens 8-8 1/2)
5K
▲ 25.0%vs. prior month
$90.3K
latest month
12-month trend
B08GDCKQDD
Dr. Scholl's Extra Support Shoe Insoles for Women, Size 6-11, 1 Pair: Designed for Plus-Size and Tall Women, Arch Inserts - Helps Reduce Lower Back Pain and Foot & Leg Fatigue
4K
▲ 0.0%vs. prior month
$55.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Powerstep Insoles Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing powerstep insoles women brand in July 2026, moving 39,000 units across 7 ASINs for 79.6% of Top 10 volume. WALK·HERO COMFORT AND SUPPORT follows with 8,000 units (16.3%), ahead of CCOBCHY on 2,000 units (4.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.96 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
7 ASINs in Top 10
79.6%
Units
39K
Revenue
$542.5K
Avg. price
$14.29
B0BMNBRM6Z
$14.99·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB01MDS69PO
$9.12·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB0BVXD7P1Q
$14.97·★4.4·4.8K revsDr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
Units sold5KB08GDCKQDD
$13.99·★4.3·19.8K revsDr. Scholl's Extra Support Shoe Insoles for Women, Size 6-11, 1 Pair: Designed for Plus-Size and Tall Women, Arch Inserts - Helps Reduce Lower Back Pain and Foot & Leg Fatigue
Units sold4KB0CMVBGQ86
$19.12·★4.3·3K revsDr. Scholl's 24-Hour Energy Multipurpose Insoles, Returns Energy with Every Step, Relieves Foot Pressure & Tired Achy Feet, Memory Foam & Gel Shoe Inserts for Women, Women's Shoe Size 6-10, 1 Pair
Units sold3KB01MQ27OYT
$14.97·★4.4·6K revsDr. Scholl’s Sport Insoles - Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Women Size 6-10
Units sold2K
WALK·HERO COMFORT AND SUPPORT
2 ASINs in Top 10
16.3%
Units
8K
Revenue
$140.4K
Avg. price
$16.98
B0C3C3WZMV
$15.98·★4.3·75.4K revsWalkHero Arch Support Inserts for Women Men, Relieve Plantar Fasciitis | Orthotic Insoles for Foot Pain Arch Pain, Flat Feet Insole Reduce Muscle Fatigue Absorb Shock (Mens 6-6 1/2 | Womens 8-8 1/2)
Units sold5KB0DK786TKV
$17.99·★4.3·3.2K revsWalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Units sold3K
CCOBCHY
1 ASIN in Top 10
4.1%
Units
2K
Revenue
$19.9K
Avg. price
$9.96
B0GZ9ZMS5K
$9.96·★4.2·1.6K revs4D Cloud Steppers Insoles for Men and Women - Inserts, Soft, Memory Foam | Insoles for Shoes, Boots & Sneakers (Black, Men: US 7-10/ Women: US 8.5-12)
Units sold2K
Trending Powerstep Insoles Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DK786TKV booked 3K units at $17.99, with ▲ 50.0% MoM change. On the growth side, B005DIO1L8 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B081TN9X66 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK786TKV
WalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Price
$17.99
Rating
4.3
Reviews
3.2K
Latest month sales
B005DIO1L8
PowerStep Pinnacle 3/4 Orthotic Insole for Tight Shoes, Plantar Fasciitis Relief, Arch Supports Orthotic Insoles for Women and Men, Made in The USA (Men's 5-6.5 / Women's 7-8.5)
Price
$39.99
Rating
4.4
Reviews
5.1K
Latest month sales
B081TN9X66
PowerStep Pinnacle Low Insoles, Supports Flat Feet, Plantar Fasciitis Relief, Overpronation, Arch Support, Heel Pain, All Day Comfort, Made in The USA (Men's 7-7.5 / Women's 9-9.5)
Unlock to view ASIN details and product titles
Price
$54.95
Rating
4.4
Reviews
2.6K
Latest month sales
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