Powerstep Insoles Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powerstep Insoles Women sales on Amazon US totaled 80,500 units in July 2026 (▼ 22.2% vs. the prior month), generating an estimated $1,945,947 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 41.2% of revenue, while a typical listing is priced at $35.69. The keyword itself pulled 20,726 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the powerstep insoles women Top 50 moved 1,038,450 units and $23,811,409 in cumulative sales — an average of 86,538 units and $1,984,284 per month. Monthly throughput topped out at 104,100 units in October 2025 and dipped to 57,300 in May 2026, leaving the latest reading 5.3% lower than August 2025.
Powerstep Insoles Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.5K
▼ 22.2% MoM
Monthly Revenue 2026/07
$1.9M
▼ 21.8% MoM
Top 10 Market Share 2026/07
62.1%
Powerstep Insoles Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powerstep insoles women listing on Amazon US in July 2026 is ASIN B0BMNBRM6Z (Brand: Dr. Scholl's), which sold 10,000 units at $14.99 apiece — equal to 12.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $801,760 in July 2026 — 62.1% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powerstep Insoles Women' on Amazon
July 2026
Is 62.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
B01MDS69PO
Dr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
6K
▼ 14.3%vs. prior month
$59.1K
latest month
12-month trend
B0BVXD7P1Q
Dr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
5K
▼ 28.6%vs. prior month
$72.5K
latest month
12-month trend
B0C3C3WZMV
WalkHero Arch Support Inserts for Women Men, Relieve Plantar Fasciitis | Orthotic Insoles for Foot Pain Arch Pain, Flat Feet Insole Reduce Muscle Fatigue Absorb Shock (Mens 6-6 1/2 | Womens 8-8 1/2)
5K
▲ 25.0%vs. prior month
$90.3K
latest month
12-month trend
B08GDCKQDD
Dr. Scholl's Extra Support Shoe Insoles for Women, Size 6-11, 1 Pair: Designed for Plus-Size and Tall Women, Arch Inserts - Helps Reduce Lower Back Pain and Foot & Leg Fatigue
4K
▲ 0.0%vs. prior month
$55.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Powerstep Insoles Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing powerstep insoles women brand in July 2026, moving 37,000 units across 6 ASINs for 74.0% of Top 10 volume. WALK·HERO COMFORT AND SUPPORT follows with 8,000 units (16.0%), ahead of PowerStep on 3,000 units (6.0%).
With 4 brands splitting the Top 10 and 96.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.34 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
6 ASINs in Top 10
74.0%
Units
37K
Revenue
$512.5K
Avg. price
$14.34
B0BMNBRM6Z
$14.99·★4.4·4.1K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.97·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB01MDS69PO
$9.97·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB0BVXD7P1Q
$14.97·★4.4·4.8K revsDr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
Units sold5KB08GDCKQDD
$13.99·★4.3·19.8K revsDr. Scholl's Extra Support Shoe Insoles for Women, Size 6-11, 1 Pair: Designed for Plus-Size and Tall Women, Arch Inserts - Helps Reduce Lower Back Pain and Foot & Leg Fatigue
Units sold4KB0CMVBGQ86
$19.12·★4.3·3.1K revsDr. Scholl's® 24-Hour Energy Multipurpose Insoles, Returns Energy with Every Step, Relieves Foot Pressure & Tired Achy Feet, Memory Foam & Gel Shoe Inserts for Women, Women's Shoe Size 6-10, 1 Pair
Units sold3K
WALK·HERO COMFORT AND SUPPORT
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$140.4K
Avg. price
$16.98
B0C3C3WZMV
$15.98·★4.3·75.4K revsWalkHero Arch Support Inserts for Women Men, Relieve Plantar Fasciitis | Orthotic Insoles for Foot Pain Arch Pain, Flat Feet Insole Reduce Muscle Fatigue Absorb Shock (Mens 6-6 1/2 | Womens 8-8 1/2)
Units sold5KB0DK786TKV
$17.99·★4.3·3.2K revsWalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Units sold3K
PowerStep
1 ASIN in Top 10
6.0%
Units
3K
Revenue
$128.9K
Avg. price
$49.99
B000KPOMZY
$49.99·★4.5·31.6K revsPowerStep Pinnacle Insoles, Plantar Fasciitis Relief (M 6-6.5, W 8-8.5) | Foot Orthotics for Plantar Fasciitis, Made in USA, Orthotic Insoles, Arch Support Inserts, Pronation, Podiatrist Recommended
Units sold3K
Trending Powerstep Insoles Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DK786TKV booked 3K units at $17.99, with ▲ 50.0% MoM change. On the growth side, B005DIO1L8 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0011YEMDK close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK786TKV
WalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Price
$17.99
Rating
4.3
Reviews
3.2K
Latest month sales
B005DIO1L8
PowerStep Pinnacle 3/4 Orthotic Insole for Tight Shoes, Plantar Fasciitis Relief, Arch Supports Orthotic Insoles for Women and Men, Made in The USA (Men's 5-6.5 / Women's 7-8.5)
Price
$39.99
Rating
4.4
Reviews
5.1K
Latest month sales
B0011YEMDK
Superfeet All-Purpose Support Medium Arch Insoles (Blue) for Active Lifestyle with Medium Arch Support - Men 7.5-9 / Women 8.5-10
Unlock to view ASIN details and product titles
Price
$59.95
Rating
4.5
Reviews
10.8K
Latest month sales
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