Power Outage Essentials Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Power Outage Essentials sales on Amazon US totaled 621,000 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $18,965,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 49.5% of revenue, while a typical listing is priced at $44.89. The keyword itself pulled 21,282 Amazon queries over the same period (▲ 39.7% MoM).
Zooming out to the 12-month window ending July 2026, the power outage essentials Top 50 moved 7,747,850 units and $211,886,998 in cumulative sales — an average of 645,654 units and $17,657,250 per month. Monthly throughput topped out at 914,600 units in November 2025 and dipped to 342,500 in May 2026, leaving the latest reading 5.2% lower than August 2025.
Power Outage Essentials Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
621K
▼ 11.2% MoM
Monthly Revenue 2026/07
$19M
▼ 7.8% MoM
Top 10 Market Share 2026/07
62.8%
Power Outage Essentials Market Share & Sales Concentration on Amazon US — July 2026
The most-sold power outage essentials listing on Amazon US in July 2026 is ASIN B00MNV8E0C (Brand: Amazon Basics), which sold 100,000 units at $12.79 apiece — equal to 16.1% of every unit tracked in this report.
The Top 10 ASINs account for 390,000 units and $9,385,400 in July 2026 — 62.8% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Power Outage Essentials' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00MNV8E0C
Amazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B09RTVN5GN
Energizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B004K95PBQ
Duracell Coppertop AAA Batteries, 24 Count, 12-Year Shelf Life | Power Boost Ingredients
50K
▲ 25.0%vs. prior month
$943.5K
latest month
12-month trend
B087GMJXMC
Energizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
40K
▼ 42.9%vs. prior month
$1.2M
latest month
12-month trend
B08D66HCXW
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
30K
▲ 0.0%vs. prior month
$599.7K
latest month
12-month trend
B0B1DF9NVJ
Duracell Coppertop AA Batteries, 28 Count, 12-Year Shelf Life, Storage Tray
20K
▼ 33.3%vs. prior month
$439.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Power Outage Essentials Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Energizer is the best-performing power outage essentials brand in July 2026, moving 140,000 units across 2 ASINs for 35.9% of Top 10 volume. Amazon Basics follows with 100,000 units (25.6%), ahead of DURACELL on 70,000 units (17.9%).
With 8 brands splitting the Top 10 and 79.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.79 to $20.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Energizer
2 ASINs in Top 10
35.9%
Units
140K
Revenue
$3M
Avg. price
$20.49
B09RTVN5GN
$15.99·★4.8·58.5K revsEnergizer Alkaline Power AAA Batteries (32 Pack), Long-Lasting | For wireless mouse, flashlights, thermometers, smart home devices, and controllers; hold power for up to 10 years in storage
Units sold100KB087GMJXMC
$24.99·★4.8·214.4K revsEnergizer AA and AAA Batteries, 48 Count, Combo Pack Contains 24 Max Double A and 24 Max Triple A Batteries
Units sold40K
Amazon Basics
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$1.5M
Avg. price
$12.79
B00MNV8E0C
$12.79·★4.7·951.2K revsAmazon Basics Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
Units sold100K
DURACELL
2 ASINs in Top 10
17.9%
Units
70K
Revenue
$1.4M
Avg. price
$20.97
B004K95PBQ
$20.99·★4.8·123.9K revsDuracell Coppertop AAA Batteries, 24 Count, 12-Year Shelf Life | Power Boost Ingredients
Units sold50KB0B1DF9NVJ
$20.95·★4.8·41.9K revsDuracell Coppertop AA Batteries, 28 Count, 12-Year Shelf Life, Storage Tray
Units sold20K
Trending Power Outage Essentials Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00429N19W booked 10K units at $239.95, with ▲ 25.0% MoM change. On the growth side, B005GZRUZW leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GGWHJ8XJ close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00429N19W
CyberPower CP1500PFCLCD PFC Sinewave UPS Battery Backup and Surge Protector | 1500VA/1000W, 12 Outlets, AVR, Mini Tower, UL Certified
Price
$239.95
Rating
4.5
Reviews
11.3K
Latest month sales
B005GZRUZW
APC Battery Backup 650VA/390W Uninterruptible Power Supply for PC, BE650G1 | UPS battery backup for Office Electronics, NAS. Surge protection (+RJ45 e-net), 29-min runtime, UL & ENERGY STAR certified
Price
$109.99
Rating
4.6
Reviews
4.1K
Latest month sales
B0GGWHJ8XJ
MalloMe Camping Lights LED Lantern Flashlights,Battery Powered Operated Lamp Tent Lanterns for Power Outages,Camping Essentials Outdoor,Home,Emergency Gear,Hurricane Survival(3 AAA batteries required)
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
2.7K
Latest month sales
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