Pots Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pots sales on Amazon US totaled 128,800 units in July 2026 (▼ 41.3% vs. the prior month), generating an estimated $9,320,499 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 54.0% of revenue, while a typical listing is priced at $74.38. The keyword itself pulled 43,834 Amazon queries over the same period (▲ 16.2% MoM).
Zooming out to the 12-month window ending July 2026, the pots Top 50 moved 1,819,050 units and $143,149,901 in cumulative sales — an average of 151,588 units and $11,929,158 per month. Monthly throughput topped out at 283,600 units in November 2025 and dipped to 72,300 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Pots Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.8K
▼ 41.3% MoM
Monthly Revenue 2026/07
$9.3M
▼ 48.5% MoM
Top 10 Market Share 2026/07
48.1%
Pots Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pots listing on Amazon US in July 2026 is ASIN B01NBKTPTS (Brand: Instant Pot), which sold 10,000 units at $159.67 apiece — equal to 7.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 62,000 units and $5,034,270 in July 2026 — 48.1% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pots' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01NBKTPTS
Instant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B0F2937DQQ
Astercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
9K
▼ 10.0%vs. prior month
$539.8K
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B005H05SXM
Cuisinart Chef’s Classic 11-Piece Stainless Steel Pots and Pans Set, Cookware Set Compatible with Induction, Electric, Gas Cooktops, Aluminum Core for Even Heat, Cool Grip Handles, Dishwasher Safe
7K
▼ 30.0%vs. prior month
$968.2K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
B09HWYBCXQ
SENSARTE Nonstick Frying Pan Skillet with Lid, 12 Inch Large Deep Frying Pan, 5 Qt Non Stick Saute Pan with Cover, Induction Pan, Healthy Non Toxic Cooking Pan with Helper Handle, PFOA PFOS Free
5K
▲ 0.0%vs. prior month
$193.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pots Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing pots brand in July 2026, moving 23,000 units across 3 ASINs for 37.1% of Top 10 volume. Astercook follows with 9,000 units (14.5%), ahead of SENSARTE on 9,000 units (14.5%).
With 6 brands splitting the Top 10 and 66.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $118.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
3 ASINs in Top 10
37.1%
Units
23K
Revenue
$2.5M
Avg. price
$118.58
B01NBKTPTS
$159.67·★4.6·48.9K revsInstant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.6K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$106.09·★4.7·173.6K revsInstant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold6K
Astercook
1 ASIN in Top 10
14.5%
Units
9K
Revenue
$539.8K
Avg. price
$59.99
B0F2937DQQ
$59.99·★4.5·9.2K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9K
SENSARTE
2 ASINs in Top 10
14.5%
Units
9K
Revenue
$273.2K
Avg. price
$29.99
B09HWYBCXQ
$39.99·★4.5·7.5K revsSENSARTE Nonstick Frying Pan Skillet with Lid, 12 Inch Large Deep Frying Pan, 5 Qt Non Stick Saute Pan with Cover, Induction Pan, Healthy Non Toxic Cooking Pan with Helper Handle, PFOA PFOS Free
Units sold5KB09KH38HF2
$19.99·★4.6·9.3K revsSENSARTE Nonstick Saucepan with Lid, 1.5 Quarts Small Pot with Swiss Granite Coating, Stay-cool Handle, Multipurpose Handy Sauce Pot Small Kitchen Cooking Pot, Induction Comptable, PFOA Free | Small Pot with Swiss Granite Coating, Sauce Pot Kitchen Cooking Pot, Induction Compatible
Units sold4K
Trending Pots Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFPH7XD3 booked 5K units at $20.99, with ▲ 25.0% MoM change. On the growth side, B0GH6QFPY7 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D5GQGCRN close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFPH7XD3
FUIJOL 4/5/6/7 Inch Clear Nursery Pots for Plants with Sacuers 20 Pack, Plastic Flower Pots with Drainage Holes, Variety Pack Seedlings Garden Pot for Indoor Outdoor (4+5+6+7 inch)
Price
$20.99
Rating
4.7
Reviews
1.3K
Latest month sales
B0GH6QFPY7
Umite Chef 21Pcs Pots and Pans Set Non Stick, Nonstick Ceramic Cookware Sets Detachable Handle, Non Toxic Healthy Induction Cookware, Kitchen Cooking Set, with Frying Pans Set, Dishwasher/Oven Safe
Price
$55.99
Rating
4.5
Reviews
624
Latest month sales
B0D5GQGCRN
Kirecoo 8 Quart Stainless Steel Induction Stock Pot with Visible Lid | Heavy Duty, Even Heat, Thick Nonstick Base, Deep Cookware for Soup Pasta & Spaghetti, Ideal for Canning, Boiling & Simmering
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.4
Reviews
1.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pots report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card