Potato Chips & Crisps Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potato Chips & Crisps sales on Amazon US totaled 742,000 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $9,439,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 50.6% of revenue, while a typical listing is priced at $12.27. The keyword itself pulled 17,364 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the potato chips & crisps Top 50 moved 9,293,000 units and $120,858,570 in cumulative sales — an average of 774,417 units and $10,071,548 per month. Monthly throughput topped out at 921,000 units in June 2026 and dipped to 533,000 in May 2026, leaving the latest reading 9.4% lower than August 2025.
Potato Chips & Crisps Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
742K
▼ 19.4% MoM
Monthly Revenue 2026/07
$9.4M
▼ 26.5% MoM
Top 10 Market Share 2026/07
45.8%
Potato Chips & Crisps Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potato chips & crisps listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $5.69 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 340,000 units and $4,776,900 in July 2026 — 45.8% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potato Chips & Crisps' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B000CS9ZME
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B076H2J9TZ
Frito-Lay Party Mix Variety Pack, 40 Count
30K
▼ 25.0%vs. prior month
$713.7K
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Potato Chips & Crisps Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frito Lay is the best-performing potato chips & crisps brand in July 2026, moving 100,000 units across 3 ASINs for 29.4% of Top 10 volume. gimMe follows with 70,000 units (20.6%), ahead of Pringles on 50,000 units (14.7%).
With 6 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.49 to $24.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frito Lay
3 ASINs in Top 10
29.4%
Units
100K
Revenue
$2.4M
Avg. price
$24.38
B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50KB076H2J9TZ
$23.79·★4.6·79K revsFrito-Lay Party Mix Variety Pack, 40 Count
Units sold30KB08826B2XL
$26.91·★4.6·12.9K revsFrito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
Units sold20K
gimMe
2 ASINs in Top 10
20.6%
Units
70K
Revenue
$633.6K
Avg. price
$10.49
B01ESBNFUI
$5.69·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50KB077G22ZKW
$15.29·★4.6·18.4K revsGimme 20 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz
Units sold20K
Pringles
1 ASIN in Top 10
14.7%
Units
50K
Revenue
$536.5K
Avg. price
$13.98
B0785RNKZS
$13.98·★4.6·72.7K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Trending Potato Chips & Crisps Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077G22ZKW booked 20K units at $15.29, with ▲ 0.0% MoM change. On the growth side, B0CTS3X223 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07X1KPLNQ close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077G22ZKW
Gimme 20 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz
Price
$15.29
Rating
4.6
Reviews
18.4K
Latest month sales
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
Price
$3.96
Rating
4.5
Reviews
7.9K
Latest month sales
B07X1KPLNQ
Amazon Fresh Wavy Potato Chips, 11 Oz (Previously Happy Belly, Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$3.53
Rating
4.4
Reviews
6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this potato chips & crisps report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card