Porch Shade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Porch Shade sales on Amazon US totaled 40,700 units in July 2026 (▼ 18.3% vs. the prior month), generating an estimated $1,414,608 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 43.5% of revenue, while a typical listing is priced at $43.52. The keyword itself pulled 7,800 Amazon queries over the same period (▼ 46.3% MoM).
Zooming out to the 12-month window ending July 2026, the porch shade Top 50 moved 236,850 units and $8,542,041 in cumulative sales — an average of 19,738 units and $711,837 per month. Monthly throughput topped out at 49,800 units in June 2026 and dipped to 5,000 in December 2025, leaving the latest reading 64.4% higher than August 2025.
Porch Shade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40.7K
▼ 18.3% MoM
Monthly Revenue 2026/07
$1.4M
▼ 26.6% MoM
Top 10 Market Share 2026/07
51.6%
Porch Shade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold porch shade listing on Amazon US in July 2026 is ASIN B07B4XZK72 (Brand: Blissun), which sold 8,000 units at $39.89 apiece — equal to 19.7% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,000 units and $614,980 in July 2026 — 51.6% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Porch Shade' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
B07H76BZW8
SUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
3K
▼ 40.0%vs. prior month
$90K
latest month
12-month trend
B0B4MRQ3DT
Cool Area Sun Shade Cloth with Grommets for Garden, 55% 6.5x10ft, Black | New HDPE. Blocks sun heat and UV. Grommets For Easy Setup. Breathable and tear-resistant. For Garden Flower Plant Greenhouse.
2K
▲ 100.0%vs. prior month
$30K
latest month
12-month trend
B0B5L7FZCH
Shade&Beyond 90% Sun Shade Cloth with Grommets, 8' X 12' Pergola Shade Cover Canopy, Mesh Tarp Sun Screens for Patio, Outdoor, Garden, Backyard, Mocha
2K
▲ 0.0%vs. prior month
$50.6K
latest month
12-month trend
B08T1DGHJR
iCover 4x50ft Privacy Screen Fence, Outdoor Fencing Panels, Garden Windscreen Mesh Shade Sail Net Barrier, Include Reinforced Bindings and Brass Grommets Cable Zip Ties, Black
1K
▼ 50.0%vs. prior month
$27.5K
latest month
12-month trend
B08Y89MQNC
BONZER Waterproof Outdoor Curtains for Patio | Premium Thick Privacy Weatherproof Grommet Outside Curtains for Porch, Pergola, Cabana, 1 Panel, 54W x 84L inch, Cream
1K
▼ 50.0%vs. prior month
$9.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Porch Shade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blissun is the best-performing porch shade brand in July 2026, moving 8,000 units across 1 ASIN for 38.1% of Top 10 volume. SUNNY GUARD follows with 3,000 units (14.3%), ahead of Shade&Beyond on 3,000 units (14.3%).
With 9 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $39.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blissun
1 ASIN in Top 10
38.1%
Units
8K
Revenue
$320.4K
Avg. price
$39.89
B07B4XZK72
$39.89·★4.4·39K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold8K
SUNNY GUARD
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$90K
Avg. price
$29.99
B07H76BZW8
$29.99·★4.5·13K revsSUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
Units sold3K
Shade&Beyond
2 ASINs in Top 10
14.3%
Units
3K
Revenue
$86.4K
Avg. price
$35.99
B0B5L7FZCH
$35.99·★4.6·2.6K revsShade&Beyond 90% Sun Shade Cloth with Grommets, 8' X 12' Pergola Shade Cover Canopy, Mesh Tarp Sun Screens for Patio, Outdoor, Garden, Backyard, Mocha
Units sold2KB01G2W7IT0
$35.99·★4.5·12.9K revsShade&Beyond 16'X16'X16' Sun Shade Sail Sand Triangle | 95% UV Block, Curved Edge, Permeable Canopy for Patio Yard Deck Pergola, Custom Size Available
Units sold1K
Trending Porch Shade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BTP5XDKW booked 1K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B0B4MRQ3DT leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GTBD9N75 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BTP5XDKW
Shade Cloth -for Garden Plants,60-70% Sunblock Shade Neting -for Outdoor Garden Bed Neting Mesh Pergola Patio Lawn Sun Cloth - for Dog Kennel Cover Chicken Coop
Price
$8.99
Rating
4.2
Reviews
1.8K
Latest month sales
B0B4MRQ3DT
Cool Area Sun Shade Cloth with Grommets for Garden, 55% 6.5x10ft, Black | New HDPE. Blocks sun heat and UV. Grommets For Easy Setup. Breathable and tear-resistant. For Garden Flower Plant Greenhouse.
Price
$13.99
Rating
4.5
Reviews
1.5K
Latest month sales
B0GTBD9N75
Shade Cloth for Garden Plants,70% Sunblock Shade Neting - Mesh Tarp with Grommets for Patio Plants Greenhouse Kennel Porch Pergola Sun Protection Neting Cover, Brown 6x10FT
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.0
Reviews
153
Latest month sales
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