Poptarts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poptarts sales on Amazon US totaled 259,500 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $1,605,507 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 35.5% of revenue, while a typical listing is priced at $8.38. The keyword itself pulled 49,344 Amazon queries over the same period (▲ 25.2% MoM).
Zooming out to the 12-month window ending July 2026, the poptarts Top 50 moved 2,261,200 units and $14,167,029 in cumulative sales — an average of 188,433 units and $1,180,586 per month. Monthly throughput topped out at 268,800 units in June 2026 and dipped to 142,700 in December 2025, leaving the latest reading 49.7% higher than August 2025.
Poptarts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
259.5K
▼ 3.5% MoM
Monthly Revenue 2026/07
$1.6M
▲ 0.1% MoM
Top 10 Market Share 2026/07
57.4%
Poptarts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poptarts listing on Amazon US in July 2026 is ASIN B0DF5TMVKP (Brand: Pop-Tarts), which sold 40,000 units at $3.99 apiece — equal to 15.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 149,000 units and $570,010 in July 2026 — 57.4% of unit volume and 35.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poptarts' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DF5TMVKP
Pop-Tarts Toaster Pastries, Breakfast Foods, Kids Snacks, Value Pack, Fruit Lover's Variety Pack, 20.3oz Box (12 Pop-Tarts)
40K
▼ 20.0%vs. prior month
$159.6K
latest month
12-month trend
B096XZFYDL
Amazon Grocery Frosted Toaster Pastries, Strawberry, 13.5 Oz, 8 Ct
20K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
20K
▲ 100.0%vs. prior month
$78K
latest month
12-month trend
B00BSW6P80
Nature Valley Sweet & Salty Peanut Granola Bars, 30 ct, 36 oz | Savory Peanuts with Sweet Granola, No Artificial Flavors, Colors, or High Fructose Corn Syrup, Great for Lunch Boxes
10K
▲ 0.0%vs. prior month
$108.5K
latest month
12-month trend
B074FDWW3T
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
10K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
B096Y3RX1W
Amazon Grocery Frosted Toaster Pastries, Fudge, 13.5 ounce, 8 Ct
10K
▲ 0.0%vs. prior month
$16.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Poptarts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pop-Tarts is the best-performing poptarts brand in July 2026, moving 40,000 units across 1 ASIN for 26.8% of Top 10 volume. Amazon Grocery follows with 40,000 units (26.8%), ahead of Entenmann's on 40,000 units (26.8%).
With 6 brands splitting the Top 10 and 80.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.34 to $5.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pop-Tarts
1 ASIN in Top 10
26.8%
Units
40K
Revenue
$159.6K
Avg. price
$3.99
B0DF5TMVKP
$3.99·★4.6·5.6K revsPop-Tarts Toaster Pastries, Breakfast Foods, Kids Snacks, Value Pack, Fruit Lover's Variety Pack, 20.3oz Box (12 Pop-Tarts)
Units sold40K
Amazon Grocery
3 ASINs in Top 10
26.8%
Units
40K
Revenue
$61.5K
Avg. price
$1.34
B096XZFYDL
$1.40·★4.5·4.9K revsAmazon Grocery Frosted Toaster Pastries, Strawberry, 13.5 Oz, 8 Ct
Units sold20KB096Y3RX1W
$1.27·★4.2·4.5K revsAmazon Grocery Frosted Toaster Pastries, Fudge, 13.5 ounce, 8 Ct
Units sold10KB096Y3YKLF
$1.35·★4.4·4.5K revsAmazon Grocery, Frosted Toaster Pastries, Cherry, 13.5 Oz, 8 Ct
Units sold10K
Entenmann's
3 ASINs in Top 10
26.8%
Units
40K
Revenue
$186K
Avg. price
$5.05
B0G7MS4Y8W
$3.98·★4.6·629 revsLittle Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Units sold20KB0GC4H9Y21
$7.19·★4.7·328 revs(Value Pack) Little Bites Chocolatey Chip Muffins, 10 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 15 oz Multipack
Units sold10KB0G7MB65VB
$3.99·★4.6·546 revsLittle Bites Party Cake Muffins, 5 individual packs, (1.5 oz each), Cake and Sprinkles Mini Muffins, 7.5 oz Multipack
Units sold10K
Trending Poptarts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B096Y3YKLF booked 10K units at $1.35, with ▲ 25.0% MoM change. On the growth side, B0G7MS4Y8W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FS2JNQG5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B096Y3YKLF
Amazon Grocery, Frosted Toaster Pastries, Cherry, 13.5 Oz, 8 Ct
Price
$1.35
Rating
4.4
Reviews
4.5K
Latest month sales
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Price
$3.98
Rating
4.6
Reviews
629
Latest month sales
B0FS2JNQG5
Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts)
Unlock to view ASIN details and product titles
Price
$3.48
Rating
4.3
Reviews
102
Latest month sales
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