Pop It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pop It sales on Amazon US totaled 151,300 units in July 2026 (▲ 2.1% vs. the prior month), generating an estimated $1,986,674 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 51.3% of revenue, while a typical listing is priced at $13.72. The keyword itself pulled 25,392 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the pop it Top 50 moved 1,853,800 units and $25,066,291 in cumulative sales — an average of 154,483 units and $2,088,858 per month. Monthly throughput topped out at 292,300 units in December 2025 and dipped to 79,300 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Pop It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
151.3K
▲ 2.1% MoM
Monthly Revenue 2026/07
$2M
▲ 2.1% MoM
Top 10 Market Share 2026/07
54.2%
Pop It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pop it listing on Amazon US in July 2026 is ASIN B0G3P428LL (Brand: TwCare), which sold 20,000 units at $15.99 apiece — equal to 13.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 82,000 units and $1,020,060 in July 2026 — 54.2% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pop It' on Amazon
July 2026
Is 54.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
10K
▲ 25.0%vs. prior month
$93.6K
latest month
12-month trend
B0DZ6QKXWH
Fidget Toys, 160 Pack Party Favors for Kids 8-12 4-8, Sensory Toys Bulk Autism Autistic, Treasure Box Toys for Classroom, Stocking Stuffers, Goodie Bag Stuffers, Christmas Birthday Gifts Prizes
10K
▲ 66.7%vs. prior month
$124.4K
latest month
12-month trend
B002RGU0M8
Push Pop Candy Lollipops - Individually Wrapped Variety Candy Party Pack - 24 Count Lollipops in Assorted Fruity Flavors - Fun Candy for Gifts, Celebrations, Party Favors, Gift Baskets, & Birthdays
7K
▼ 22.2%vs. prior month
$120.3K
latest month
12-month trend
B08GWPY8XP
Nutty Toys Pop Tubes - Large 8-Pack Sensory Toys - Creative STEM Learning for Kids & Toddlers - Connect & Pop! Top ADHD Autism Fidget 2026, Best Boy & Girl Christmas Stocking Stuffers Gifts Idea
7K
▲ 40.0%vs. prior month
$55.3K
latest month
12-month trend
B0CR3WX374
ALASOU Pop Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Novelty Spinning Tops Infant 12 18 Months,1 2 Year Old Boy Birthday Gift for Toddlers ,Sensory Baby Bath Toy Kids Ages 1-3
7K
▼ 30.0%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pop It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TwCare is the best-performing pop it brand in July 2026, moving 20,000 units across 1 ASIN for 24.4% of Top 10 volume. LiKee follows with 10,000 units (12.2%), ahead of VNAMO on 10,000 units (12.2%).
Volume is spread across 10 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TwCare
1 ASIN in Top 10
24.4%
Units
20K
Revenue
$240.4K
Avg. price
$15.99
B0G3P428LL
$15.99·★4.2·1.4K revs160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Units sold20K
LiKee
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$93.6K
Avg. price
$8.49
B097B3K46R
$8.49·★4.7·5.3K revsLiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
Units sold10K
VNAMO
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$124.4K
Avg. price
$16.99
B0DZ6QKXWH
$16.99·★4.6·1.1K revsFidget Toys, 160 Pack Party Favors for Kids 8-12 4-8, Sensory Toys Bulk Autism Autistic, Treasure Box Toys for Classroom, Stocking Stuffers, Goodie Bag Stuffers, Christmas Birthday Gifts Prizes
Units sold10K
Trending Pop It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CFQ2NYHH booked 5K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B09RKCFGFM leads positive momentum with ▲ 1100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CFQ2NYHH
Mivanlin 117 Pcs Party Favors for Kids 4-8 8-12, Pop Fidget Toys, Treasure Box Toys for Classroom Prizes, Pinata Filler Goodie Bag Stuffers, Treasure Chest, Prize Box Toys for Boys Girls
Price
$9.99
Rating
4.5
Reviews
796
Latest month sales
B0F7LF3WCF
3PC Fidget Popper Sensory Toys Airplane Travel Activities for Toddlers Pop It Fidget Toys for 12+ Month Babies 1 2 3 Year Old Girls Boys Christmas Stocking Stuffer Easter Basket Stuffer Gift
Price
$8.99
Rating
4.5
Reviews
830
Latest month sales
B09RKCFGFM
ZIPIT POP Pencil Case for Boys, Silicone Sensory Fidget Pencil Box, Blue | Playful box for kids with tactile top, sturdy crack-proof shell, secure zipper, large capacity holds 60 pens & pencils
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.7
Reviews
731
Latest month sales
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