Fidget Spinner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Fidget Spinner sales on Amazon US totaled 89,700 units in July 2026 (▼ 0.1% vs. the prior month), generating an estimated $962,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 64.6% of revenue, while a typical listing is priced at $11.85. The keyword itself pulled 75,767 Amazon queries over the same period (▲ 18.9% MoM).

Zooming out to the 12-month window ending July 2026, the fidget spinner Top 50 moved 1,558,700 units and $17,400,333 in cumulative sales — an average of 129,892 units and $1,450,028 per month. Monthly throughput topped out at 336,900 units in December 2025 and dipped to 56,500 in May 2026, leaving the latest reading 2.0% higher than August 2025.

1.6MTotal units sold · Last 12 months
$17.4MTotal revenue · Last 12 months
75.8K▲ 18.9% MoM
Monthly search volume
$11.85Avg. price · July 2026

Fidget Spinner Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales88K
Revenue$917.7K

2025/09

Sales95.2K
Revenue$1M

2025/10

Sales123K
Revenue$1.4M

2025/11

Sales237.1K
Revenue$2.4M

2025/12

Sales336.9K
Revenue$4.2M

2026/01

Sales92K
Revenue$1M

2026/02

Sales105.2K
Revenue$1.2M

2026/03

Sales137.7K
Revenue$1.5M

2026/04

Sales107.9K
Revenue$1.2M

2026/05

Sales56.5K
Revenue$637.4K

2026/06

Sales89.7K
Revenue$975.2K
89.7K

2026/07

Sales89.7K
Revenue$962.6K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

89.7K

▼ 0.1% MoM

Monthly Revenue 2026/07

$962.6K

▼ 1.4% MoM

Top 10 Market Share 2026/07

66.9%

See the Top 10 ASINs driving 66.9% of sales

Fidget Spinner Market Share & Sales Concentration on Amazon US — July 2026

The most-sold fidget spinner listing on Amazon US in July 2026 is ASIN B08X1YQ2N9 (Brand: ALASOU), which sold 10,000 units at $9.99 apiece — equal to 11.1% of every unit tracked in this report.

The Top 10 ASINs account for 60,000 units and $621,940 in July 2026 — 66.9% of unit volume and 64.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Fidget Spinner' on Amazon

July 2026
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66.9% Volume Share 60K units sold
64.6% Revenue Share $621.9K estimated
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Top 5 Volume Share breakdown

B08X1YQ2N9 11.1%
B097B3K46R 11.1%
B0F8LLT3JR 11.1%
B09LMBLYF1 10.0%
B0CR3WX374 7.8%
Others 48.7%
#1
ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers

B08X1YQ2N9

ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers

$9.99· 4.7·15.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$98.1K

latest month

Monthly Trend

12-month trend

#2
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+

B097B3K46R

LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+

$9.99· 4.7·5.3K reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$93.6K

latest month

Monthly Trend

12-month trend

#3
Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls

B0F8LLT3JR

Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls

$13.99· 4.6·2.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$118.3K

latest month

Monthly Trend

12-month trend

#4
Gokeey Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Age 8-13 Fingertip Gyros Party Favors Birthday Gifts for Teens Road Trip Travel Toy

B09LMBLYF1

Gokeey Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Age 8-13 Fingertip Gyros Party Favors Birthday Gifts for Teens Road Trip Travel Toy

$9.98· 4.6·13.3K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$88.1K

latest month

Monthly Trend

12-month trend

#5
ALASOU Pop Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Novelty Spinning Tops Infant 12 18 Months,1 2 Year Old Boy Birthday Gift for Toddlers ,Sensory Baby Bath Toy Kids Ages 1-3

B0CR3WX374

ALASOU Pop Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Novelty Spinning Tops Infant 12 18 Months,1 2 Year Old Boy Birthday Gift for Toddlers ,Sensory Baby Bath Toy Kids Ages 1-3

$9.99· 4.6·8.3K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$69.9K

latest month

Monthly Trend

12-month trend

#6
PILPOC theFube Fidget Cube, Stress Relief Infinity Cube for Adults & Kids | 6-Sides Boost Concentration, Mindfulness Aid, Silent & Audible Modes, Stocking Stuffers for Boys, Kids and Adults (Midnight)

B0CVYK21SN

PILPOC theFube Fidget Cube, Stress Relief Infinity Cube for Adults & Kids | 6-Sides Boost Concentration, Mindfulness Aid, Silent & Audible Modes, Stocking Stuffers for Boys, Kids and Adults (Midnight)

$13.95· 4.4·14K reviews
Monthly Sales

5K

vs. prior month

Revenue

$66.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Fidget Spinner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

ALASOU is the best-performing fidget spinner brand in July 2026, moving 17,000 units across 2 ASINs for 28.3% of Top 10 volume. LiKee follows with 10,000 units (16.7%), ahead of PHIMOTA on 10,000 units (16.7%).

With 9 brands splitting the Top 10 and 61.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.3%
16.7%
16.7%
38.3%
ALASOU
LiKee
PHIMOTA
Other brands
1

ALASOU

2 ASINs in Top 10

28.3%

Units

17K

Revenue

$168K

Avg. price

$9.99

  • ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers

    B08X1YQ2N9

    $9.99·4.7·15.7K revs

    ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers

    Units sold10K
  • ALASOU Pop Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Novelty Spinning Tops Infant 12 18 Months,1 2 Year Old Boy Birthday Gift for Toddlers ,Sensory Baby Bath Toy Kids Ages 1-3

    B0CR3WX374

    $9.99·4.6·8.3K revs

    ALASOU Pop Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Novelty Spinning Tops Infant 12 18 Months,1 2 Year Old Boy Birthday Gift for Toddlers ,Sensory Baby Bath Toy Kids Ages 1-3

    Units sold7K
2

LiKee

1 ASIN in Top 10

16.7%

Units

10K

Revenue

$93.6K

Avg. price

$9.99

  • LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+

    B097B3K46R

    $9.99·4.7·5.3K revs

    LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+

    Units sold10K
3

PHIMOTA

1 ASIN in Top 10

16.7%

Units

10K

Revenue

$118.3K

Avg. price

$13.99

  • Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls

    B0F8LLT3JR

    $13.99·4.6·2.6K revs

    Party Favors for Kids 8-12 4-8, 150-Pack Fidget Toys Bulk, Treasure Box Toys for Classroom, Stocking Stuffers Goodie Bags, Classroom Prizes, Birthday Holiday for Boys Girls

    Units sold10K

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