Pool Noodles Foam Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pool Noodles Foam sales on Amazon US totaled 58,900 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $1,544,778 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 58.3% of revenue, while a typical listing is priced at $30.34. The keyword itself pulled 29,644 Amazon queries over the same period (▲ 20.9% MoM).
Zooming out to the 12-month window ending July 2026, the pool noodles foam Top 50 moved 296,550 units and $7,515,712 in cumulative sales — an average of 24,713 units and $626,309 per month. Monthly throughput topped out at 62,200 units in June 2026 and dipped to 13,200 in February 2026, leaving the latest reading 147.5% higher than August 2025.
Pool Noodles Foam Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.9K
▼ 5.3% MoM
Monthly Revenue 2026/07
$1.5M
▼ 10.8% MoM
Top 10 Market Share 2026/07
66.2%
Pool Noodles Foam Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pool noodles foam listing on Amazon US in July 2026 is ASIN B0BY29WRGR (Brand: Oneirion), which sold 9,000 units at $15.29 apiece — equal to 15.3% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $900,020 in July 2026 — 66.2% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pool Noodles Foam' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BY29WRGR
4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
9K
▲ 28.6%vs. prior month
$156.2K
latest month
12-month trend
B0BZL13W49
3 Pack 300 LB Pool Floats,Inflatable Pool Float Chair for Adults Swim Floating Party Vacation Fun and Rest
7K
▲ 16.7%vs. prior month
$182.6K
latest month
12-month trend
B0CJXFLQV5
Duck Brand Foam Pipe Covers, Pipe Insulation Foam Tubes for Hot and Cold Water Pipes, Pre Slit and Self Sealing Adhesive Edge, 0.75 in. x 1 Ft., 6 Sticks Per Package, 6 Feet Total, Black
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B01MSCW6BW
World of Watersports First Class Foam Pool Noodles for Swimming and Floating, Pool Floats, Lake Floats
4K
▼ 42.9%vs. prior month
$160K
latest month
12-month trend
B0F1ZL1MRN
Play22 Pool Noodles Foam 6 Pack - Extra Dense Foam Swim Noodles, 6 Colors | First-Class Foam for Pool, Lake, Float & Swimming Training, Multi-Purpose Tubes for Exercise, Crafts & Pipe Insulation
4K
▼ 33.3%vs. prior month
$123.2K
latest month
12-month trend
B08V52LJV1
Sloosh 4 Pack Inflatable Pool Floats, Pool Tube Rings, Swim Tubes, Floaties Toys, Beach Swimming Party Toys for Kids and Adults
4K
▼ 20.0%vs. prior month
$85.8K
latest month
12-month trend
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Best Pool Noodles Foam Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oneirion is the best-performing pool noodles foam brand in July 2026, moving 9,000 units across 1 ASIN for 23.1% of Top 10 volume. JUXIAO follows with 7,000 units (17.9%), ahead of Duck Brand on 5,000 units (12.8%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oneirion
1 ASIN in Top 10
23.1%
Units
9K
Revenue
$156.2K
Avg. price
$15.29
B0BY29WRGR
$15.29·★4.3·1.9K revs4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
Units sold9K
JUXIAO
1 ASIN in Top 10
17.9%
Units
7K
Revenue
$182.6K
Avg. price
$21.99
B0BZL13W49
$21.99·★4.1·790 revs3 Pack 300 LB Pool Floats,Inflatable Pool Float Chair for Adults Swim Floating Party Vacation Fun and Rest
Units sold7K
Duck Brand
1 ASIN in Top 10
12.8%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0CJXFLQV5
$9.99·★4.6·1.6K revsDuck Brand Foam Pipe Covers, Pipe Insulation Foam Tubes for Hot and Cold Water Pipes, Pre Slit and Self Sealing Adhesive Edge, 0.75 in. x 1 Ft., 6 Sticks Per Package, 6 Feet Total, Black
Units sold5K
Trending Pool Noodles Foam Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09CJ4HKT5 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0CHNCVSVV close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09CJ4HKT5
Aqua Inflatable Pool Noodles – Pool Noodle Chairs – Mutiple Colors/Styles – for Adults and Kids Floating
Price
$19.99
Rating
4.2
Reviews
272
Latest month sales
B0CHNCVSVV
In The Swim Pool Noodles – Soft Large Foam Noodles | for Extra Buoyancy - Floating Training Device, Exercise Aid, Pool Toy
Price
$69.99
Rating
4.7
Reviews
884
Latest month sales
B0BY29WRGR
4 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material.
Unlock to view ASIN details and product titles
Price
$15.29
Rating
4.3
Reviews
1.9K
Latest month sales
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