Lilypad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lilypad sales on Amazon US totaled 29,700 units in July 2026 (▲ 44.5% vs. the prior month), generating an estimated $1,525,365 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.5% of unit volume and 72.9% of revenue, while a typical listing is priced at $86.49. The keyword itself pulled 12,978 Amazon queries over the same period (▼ 65.4% MoM).
Zooming out to the 12-month window ending July 2026, the lilypad Top 50 moved 80,150 units and $3,735,878 in cumulative sales — an average of 6,679 units and $311,323 per month. Monthly throughput topped out at 29,700 units in July 2026 and dipped to 1,050 in January 2026, leaving the latest reading 460.4% higher than August 2025.
Lilypad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.7K
▲ 44.5% MoM
Monthly Revenue 2026/07
$1.5M
▲ 23.5% MoM
Top 10 Market Share 2026/07
80.5%
Lilypad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lilypad listing on Amazon US in July 2026 is ASIN B0GMQMZ96P (Brand: LeapFrog), which sold 10,000 units at $27.99 apiece — equal to 33.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,900 units and $1,112,613 in July 2026 — 80.5% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lilypad' on Amazon
July 2026
Is 80.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
4K
vs. prior month
$199.5K
latest month
12-month trend
B0GKZMLY1Y
Disney Pixar Toy Story 5 Draw & Erase Lilypad Set, Frog Glow Board & Pen | 8.5-in Light-up Drawing Pad with 4 Dry Erase Markers, 2 Stencils, Wipe-off Cloth, and Travel Magnetic Doodle Board
3K
▲ 50.0%vs. prior month
$64K
latest month
12-month trend
B0FK1NJPDC
Mattel Disney and Pixar Toy Story 5 Interactables Lilypad | 6-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
2K
▲ 100.0%vs. prior month
$43.6K
latest month
12-month trend
B0DZC1S2LJ
CTSC CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
1K
▲ 66.7%vs. prior month
$152.3K
latest month
12-month trend
B0H133TXYB
Disney Store Official Toy Story 5 Figure Set –7 Fully Sculpted Disney Figures Including Woody, Buzz, Forky, Lilypad, Bullseye, Jessie & Tech Trio in Double-Tiered Box with Scenic Backgrounds
1K
vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lilypad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LeapFrog is the best-performing lilypad brand in July 2026, moving 10,000 units across 1 ASIN for 41.8% of Top 10 volume. Belkin follows with 4,000 units (16.7%), ahead of Disney on 3,000 units (12.6%).
With 9 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $49.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LeapFrog
1 ASIN in Top 10
41.8%
Units
10K
Revenue
$279.7K
Avg. price
$27.99
B0GMQMZ96P
$27.99·★4.7·183 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
Belkin
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$199.5K
Avg. price
$49.88
B0GYW7CWW2
$49.88·★4.3·267 revsBelkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Units sold4K
Disney
1 ASIN in Top 10
12.6%
Units
3K
Revenue
$64K
Avg. price
$19.99
B0GKZMLY1Y
$19.99·★4.5·114 revsDisney Pixar Toy Story 5 Draw & Erase Lilypad Set, Frog Glow Board & Pen | 8.5-in Light-up Drawing Pad with 4 Dry Erase Markers, 2 Stencils, Wipe-off Cloth, and Travel Magnetic Doodle Board
Units sold3K
Trending Lilypad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GYW7CWW2 booked 4K units at $49.88.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Price
$49.88
Rating
4.3
Reviews
267
Latest month sales
B0H133TXYB
Disney Store Official Toy Story 5 Figure Set –7 Fully Sculpted Disney Figures Including Woody, Buzz, Forky, Lilypad, Bullseye, Jessie & Tech Trio in Double-Tiered Box with Scenic Backgrounds
Price
$39.99
Rating
4.7
Reviews
946
Latest month sales
B0CW9R4LNW
CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 10 x 5 Ft 3-Layer High Density XPE Foam with 2-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
Unlock to view ASIN details and product titles
Price
$199.99
Rating
4.2
Reviews
493
Latest month sales
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