Pond Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pond sales on Amazon US totaled 120,900 units in July 2026 (▼ 35.1% vs. the prior month), generating an estimated $3,198,054 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 49.9% of revenue, while a typical listing is priced at $30.16. The keyword itself pulled 6,262 Amazon queries over the same period (▼ 48.4% MoM).
Zooming out to the 12-month window ending July 2026, the pond Top 50 moved 1,118,100 units and $29,474,359 in cumulative sales — an average of 93,175 units and $2,456,197 per month. Monthly throughput topped out at 186,200 units in June 2026 and dipped to 50,350 in December 2025, leaving the latest reading 18.2% higher than August 2025.
Pond Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.9K
▼ 35.1% MoM
Monthly Revenue 2026/07
$3.2M
▼ 52.7% MoM
Top 10 Market Share 2026/07
55.4%
Pond Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pond listing on Amazon US in July 2026 is ASIN B01K1K0K6M (Brand: Step2), which sold 10,000 units at $84.99 apiece — equal to 8.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 67,000 units and $1,596,080 in July 2026 — 55.4% of unit volume and 49.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pond' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B001F0H77I
POND'S Nourishing Moisturizing Cream, Crema S, Fragrance Free, Ivory, 14.1 Oz
9K
▼ 10.0%vs. prior month
$69.7K
latest month
12-month trend
B0D4RPLMPD
POND’S Fresh Hydration Gel Face Moisturizer, 24HR Hydration with Hyaluronic Acid, Vitamin E & B3 Niacinamide, Alcohol-Free, Oil-Free, Dermatologist Tested, 3.4 oz
9K
▼ 10.0%vs. prior month
$75.9K
latest month
12-month trend
B07NZX41L7
Fountain Algaecide and Clarifier - 8oz - Kills and Inhibits All Types of Algae Growth, Formulated for Small Ponds and Water Features, Treats up to 8,000 Gallons
7K
▼ 22.2%vs. prior month
$118.9K
latest month
12-month trend
B0859H7QW6
Solar Fountain Water Pump for Bird Bath, New Upgraded Mini Solar Powered Fountain Pump 1.5W Free Standing Solar Panel Kit Water Fountain for Garden, Pond, Pool, and Outdoor
7K
▼ 30.0%vs. prior month
$62.9K
latest month
12-month trend
B07L54HB83
VIVOSUN 800GPH Submersible Fountain Water Pump for Pond, Aquarium, Statuary | 3000L/H, 50W, Ultra Quiet Water Pump with 10ft. High Lift and 6.5ft. Power Cord, 3 Nozzles for Hydroponics, Green
6K
▼ 33.3%vs. prior month
$141.8K
latest month
12-month trend
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Best Pond Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
POND'S is the best-performing pond brand in July 2026, moving 23,000 units across 3 ASINs for 34.3% of Top 10 volume. Step2 follows with 10,000 units (14.9%), ahead of Tetra on 9,000 units (13.4%).
With 7 brands splitting the Top 10 and 62.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.93 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
POND'S
3 ASINs in Top 10
34.3%
Units
23K
Revenue
$170.3K
Avg. price
$6.93
B001F0H77I
$7.87·★4.7·14.6K revsPOND'S Nourishing Moisturizing Cream, Crema S, Fragrance Free, Ivory, 14.1 Oz
Units sold9KB0D4RPLMPD
$8.44·★4.4·3.8K revsPOND’S Fresh Hydration Gel Face Moisturizer, 24HR Hydration with Hyaluronic Acid, Vitamin E & B3 Niacinamide, Alcohol-Free, Oil-Free, Dermatologist Tested, 3.4 oz
Units sold9KB07ZJXBZW3
$4.49·★4.6·3.2K revsPOND’S Micellar Makeup Remover Wipes, Removes Waterproof Mascara, with Aloe Vera & Vitamin B3, Alcohol-Free Facial Cleansing Wipes for Dry Skin, 25 Count
Units sold5K
Step2
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·23.9K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
Units sold10K
Tetra
2 ASINs in Top 10
13.4%
Units
9K
Revenue
$163.8K
Avg. price
$16.98
B00025K0XA
$27.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold5KB00026Z4TO
$5.99·★4.8·4.2K revsTetra Pond Flakes Fish Food for Small Koi & Goldfish, 6.35 oz | Supports Digestion & Overall Health Of Small Pond Fish, Enhances Color, Clear Water Formula, Feed When Water Is +50 Degrees
Units sold4K
Trending Pond Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00025K1DY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07T5XK78W close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00025K1DY
TetraPond Variety Blend, Pond Fish Food, for Goldfish and Koi Yellow 2.25 Pound (Pack of 1)
Price
$24.47
Rating
4.7
Reviews
4.2K
Latest month sales
B07T5XK78W
POND'S Cold Cream Make-Up Remover, Fragrance-Free Deep Cleanser 2-Pack – Non-Comedogenic, Hypoallergenic, Dermatologist-Tested, 6.1 Oz Ea
Price
$19.93
Rating
4.7
Reviews
419
Latest month sales
B0015AMEDK
Airmax MuckAway Bacteria Enzyme Tablets for Ponds & Lakes, 16 Scoops | Natural beneficial bacteria muck, sludge & noxious odor solution for cleaner beaches & shorelines; fish, pet & wildlife safe
Unlock to view ASIN details and product titles
Price
$149.99
Rating
4.5
Reviews
849
Latest month sales
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