Pom Pepper Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pom Pepper Spray sales on Amazon US totaled 60,100 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $978,619 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 47.7% of revenue, while a typical listing is priced at $17.57. The keyword itself pulled 16,051 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the pom pepper spray Top 50 moved 700,650 units and $12,182,460 in cumulative sales — an average of 58,388 units and $1,015,205 per month. Monthly throughput topped out at 70,350 units in August 2025 and dipped to 32,700 in May 2026, leaving the latest reading 14.6% lower than August 2025.
Pom Pepper Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.1K
▲ 1.5% MoM
Monthly Revenue 2026/07
$978.6K
▲ 0.9% MoM
Top 10 Market Share 2026/07
53.2%
Pom Pepper Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pom pepper spray listing on Amazon US in July 2026 is ASIN B09JX2TX64 (Brand: SABRE), which sold 6,000 units at $9.99 apiece — equal to 10.0% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $466,330 in July 2026 — 53.2% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pom Pepper Spray' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09JX2TX64
Sabre Pepper Spray with Quick Release Keychain for Self Defense – Maximum Police Strength OC Spray with UV Marking Dye, Twist Lock Safety, Finger Grip, 10‑Second Spray, 14‑ft Range, Made in USA
6K
▼ 33.3%vs. prior month
$59.9K
latest month
12-month trend
B09V3J1ZY8
Guard Dog Security Quick Action Pepper Spray Self Defense Keychain, Maximum Strength 1.44 MC, OC Spray, 16-Foot Range, Twist-Lock Safety, Belt Clip for Easy Carry for Women and Men, Made in USA
5K
▲ 25.0%vs. prior month
$45K
latest month
12-month trend
B0778XLHH9
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
4K
▲ 0.0%vs. prior month
$94.5K
latest month
12-month trend
B07ZJYGW7J
Sabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
3K
▲ 200.0%vs. prior month
$30.1K
latest month
12-month trend
B07GVSHG61
SABRE Crossfire Pepper Gel - 360° Spray for Defense at Any Angle, Maximum Strength Police-Grade OC Pepper Spray with UV Marking Dye, 20‑Foot Tactical Range, Fast Flip Top Safety, Belt Clip, 1.5 fl oz
3K
▲ 0.0%vs. prior month
$44.6K
latest month
12-month trend
B0DSCMRYZH
FURY Hardshell Pepper Spray - 12Ft Range, Max Strength, UV Dye Identifier, Anti-Leak & Anti-Misfire, Slidetop Trigger, Belt Clip & Key Ring, Multiple Color Options, Self-Defense Spray
3K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
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Best Pom Pepper Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SABRE is the best-performing pom pepper spray brand in July 2026, moving 18,000 units across 5 ASINs for 56.3% of Top 10 volume. Guard Dog Security follows with 5,000 units (15.6%), ahead of FURY on 3,000 units (9.4%).
With 6 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $14.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SABRE
5 ASINs in Top 10
56.3%
Units
18K
Revenue
$261.1K
Avg. price
$14.91
B09JX2TX64
$9.99·★4.7·116.6K revsSabre Pepper Spray with Quick Release Keychain for Self Defense – Maximum Police Strength OC Spray with UV Marking Dye, Twist Lock Safety, Finger Grip, 10‑Second Spray, 14‑ft Range, Made in USA
Units sold6KB0778XLHH9
$24.09·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold4KB07ZJYGW7J
$9.99·★4.7·10.7K revsSabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
Units sold3KB07GVSHG61
$14.88·★4.7·12.3K revsSABRE Crossfire Pepper Gel - 360° Spray for Defense at Any Angle, Maximum Strength Police-Grade OC Pepper Spray with UV Marking Dye, 20‑Foot Tactical Range, Fast Flip Top Safety, Belt Clip, 1.5 fl oz
Units sold3KB0BHXKLR7X
$15.59·★4.7·10.7K revsSabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
Units sold2K
Guard Dog Security
1 ASIN in Top 10
15.6%
Units
5K
Revenue
$45K
Avg. price
$8.99
B09V3J1ZY8
$8.99·★4.6·7.8K revsGuard Dog Security Quick Action Pepper Spray Self Defense Keychain, Maximum Strength 1.44 MC, OC Spray, 16-Foot Range, Twist-Lock Safety, Belt Clip for Easy Carry for Women and Men, Made in USA
Units sold5K
FURY
1 ASIN in Top 10
9.4%
Units
3K
Revenue
$39K
Avg. price
$12.99
B0DSCMRYZH
$12.99·★4.6·1K revsFURY Hardshell Pepper Spray - 12Ft Range, Max Strength, UV Dye Identifier, Anti-Leak & Anti-Misfire, Slidetop Trigger, Belt Clip & Key Ring, Multiple Color Options, Self-Defense Spray
Units sold3K
Trending Pom Pepper Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CV2Y3DWY booked 2K units at $39.66, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CV2Y3DWY
POM MK3 Pepper Spray, Belt Clip Model, Maximum Police Strength OC with UV Marking Dye, Quick Flip Top Safety, 360° Performance At Any Angle, Powerful Accurate Stream, 18 ft Range, 1.8 fl oz
Price
$39.66
Rating
4.8
Reviews
532
Latest month sales
B0GP5WD8ZG
Mace Pepper Spray - Max Police Strength OC with UV Dye, Fast Flip Top, Ergonomic Grip, Clip On Keychain, 12 Feet Range, 0.42 oz Compact Model, Self Defense Pepper Spray for Women & Men
Price
$11.99
Rating
4.6
Reviews
97
Latest month sales
B01NBVCO3H
Police Magnum Mini Pepper Spray Self Defense Safety Tool- Tactical Strong Built-in Keyring Holder- Maximum Heat Strength OC- Made in The USA 1/2oz
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
2.5K
Latest month sales
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